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Archive for July, 2012

How to Find Your SEO Competitor – 2012 Edition


If you want to be one step ahead while performing Search Engine optimization for your business it is necessary to keep an eye on the

Find your SEO Competitor

Beat Online Business Competitor

competitors. Before starting your program, it is important to first know about your online competitors and their marketing strategies. This analysis will help us to make out their strengths and identify their weakness so that you can gain the advantage.  Lots of competitors are available; here you should be very selective to who to focus. Primarily, prefer those who rank well for your targeted keywords. Here are some steps through which you can successfully analyze your SEO competition.

Find your SEO Competitor: To figure out your real competitor is a tough job as you have no idea where your competitor but make sure you find out competitive websites and figure them out. Hunt for the competitor, who is relevant with your niche, sites which have best ranking either for keywords or long tail keywords.

Analyze for Keywords: Keywords have effective role in SEO, study competitor target keywords and make a list of them one by one. You should be aware of the keyword for which competitor has gained high ranking in SERPs. Check if competitors utilize the keywords properly or just they are bound to be ranking well in the search engines.

Cover All SEO Factors: Look for whether their website is search engine friendly or not, check domain age, proper navigation, sitemap, check keyword density, internal external links, and page rank, static and dynamic URL’s. Also look for the content in their website as they have good quality content or duplicate. This basic inspection will help you to figure out where actually your website stands.

Check Competitor back links: Back links play a strong role in SEO ranking so thoroughly study backlinks of the competitor. Look at the number of links, the anchor text they are connected and also examine from where these links are coming from.

Evaluate their Social Media Presence: Social Media is big platform to drive traffic for your website. Check your competitor performance on Social Media Sites like Facebook, Twitter; you tube as these are main source of generating traffic to the website. By observing your SEO Competitor here you can watch their activities and see their social presence.

The bottom line is these things are not that hard to implement, as every SEO Expert look for these basic factors to locate their website stand position. Analysis your SEO Competitor simply makes you aware of your competitors and will give you a better understanding of what you’re up against, and may even provide ideas for your website Search Engine Optimization. So you can now Hire Professional SEO Expert to create a strong online presence to your SEO Campaign.

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The Benefits of Rel=Author Tag to your Website


The rel=author tag has been around for years and is used by Google to rank contents, also helps in determining the authenticity of the

rel=”author”

Implement rel=”author”

content by verifying that it is written by an individual who has credible authority. Inserting the Author tag you’re telling Google that you’re the author of the article, and also link it to your Google+ profile and also you need to add HTML tag to your site. Linking your Google+ account to your website also provides your image next to your blog on Google’s SERP.

If you have used the rel=author tag, every time your content shows up in Google Search, your image and Google+ profile will also be displayed along with it; and a link to the rest of your written articles is also displayed.

The Benefits of Rel=Author Tag To your Website’s SEO Performance

The author tag has been adapted by Google to rank content followed by algorithm that is called AuthorRank.

The rel=author tag is already used by Google to help their search users ,find more relevant contents by prioritizing published articles which  have author tag.  The other biggest benefit of the rel=author tag is to increase your website’s search engine optimization performance.

Implementing author tag across all your website’s contents can boost its ranking in Google Search.  Apart from that, as your contents are already verified by Google, it also increases the trust of your readers.

Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this:

Alok Raghuwanshi on Google+

Factors for adding Author Tag:

  • You are authentic author of the article: Google will recognize you as a real author by linking article with your profile page. It also helps to differentiate between the real authorized person and the spammer. Google adapts this method to discover the authenticate author.
  • Provides Credibility and Coverage: Since you are the only authorized person so credit for the article comes to you, in terms of coverage it shows about how many people have circled you on Google+ and also clicking on link provides information about you from Google+ profile. So one or other way it also helps in making your network strong.
  • Impactful Content: Stand Out content often catches the attention of the readers. Good and High quality content grab readers. Reading lovers search for the results which includes result with author name, picture.

Conclusion:

The author tag takes a bit time to make, if you want to add extra ordinary factor to your content then make use of Author Tag. If not, you may have to face the problems of scrapers beat your content and then it becomes difficult to make your presence online.

Blog Marketing Factors to Improve Your Blog Traffic


Blog Marketing Factors

We Are Blogging Too!

In today’s Scenario Blog marketing is considered the most effective and spontaneous way to attract customers. Its reach is locally as well as globally to interact with potential customers. Firstly, Blog Marketing ensures that your blog must be frequently updated, which means content in your blog should be updated on regularly basis for best results you desire. The main key to be implied in blog marketing is to maintain Consistency, in terms of posting content to your blog.

Another consideration point is that your blog should be entirely distinct from others; it should be unique in itself whether related to designing, content, Images, Videos etc. Moreover it should have some unique features those others competitors do not have. Unique entity helps to easily distinguish between your and other competitive blogs present online. Maintaining rareness in your blog builds stairs for your blog promotion and also increases traffic.

Install plugins that helps to create a group on your blog like Comment, share, and also provide social media widgets like Face book, twitter, Google+ etc. which establishes a network to expand on other media platforms. Also search blogs in your Niche and comment on them write guest posts which create links from other blogs to yours. Involving comments on your blog creates a relationship between the reader and you, so always respond to all the comments that are posted on your blog.

Blog should contain relevant Images and Videos, which makes easy and more interesting for the reader. Attracting Images grab attention of user and then he can’t stop himself from clicking to it. Blog should also have flexible access i.e., it should be one click away like if someone is on homepage and want to switch to another page there must be some tab or easy navigation that he directly jumps to his choice page.

Lastly, for Blog Marketing SEO can be hired which makes your blog popular; also increases search engine ranking and traffic.

The implementation of these steps brings you up and more closer to your online progress. These key points will keep your blog ranked high in the Search Engine for long time. Blog lets us to write interesting facts, figures, information for the people who love to read and also make shareable with other people.

Real Time Strategy for Online Video Marketing By Hiring Professional SEO Expert


Video is becoming a primary part of SEO which is termed as VSEO (Video Search Engine Optimization) for video optimization just having good content is not enough, although it is considered as the ladder to video optimization success. But on the other side we are fairly aware of the fact that Google do not read Images, Videos or Flash content then how video can help in increasing website traffic. Bearing these factors in mind it trusts depends upon Meta data, links or Anchor text within the video to verify what the video consists of.

Having a video optimization strategy is essential before you even begin posting your videos online. Follow the strategy to optimize your video which increase your search engine visibility

  • Optimize with keywords: Do keyword research which easily defines your Meta data present in the video. Make more use of keywords in Tags, URL, Anchor Text, Filename etc. Also provide description of the video including the optimized keywords into it. Use Google keyword research tool to find relevancy and most popular keywords.
  • Select a relevant Title and Description: When coming to title creation, make use of Keywords and brand info and try to make it catchy and related to description. Add core keywords in the body description and also provide relevant links.

  • Implement a linking strategy: Cross linking helps a lot i.e., building internal and external links is important factor for video optimization. Linking includes
  1. Provide links to videos from related WebPages
  2. Link to video in personal Blogs, Social Media platform like Face book, Twitter etc.
  3. Embedding option is also a good way to getting inbound links

According to araghu.wordpress.com, the growth of online video has been quite explosive…

Site (June 2012)

Unique Visitors (1000s)

Year-over-year growth

YouTube

1,100,000

1052%

Google Video

457,759

707%

AOL Video

25,687

104%

Yahoo! Video

17,473

500%

vids.myspace.com

15,281

75%

  • Submit Video to Multiple Sources: To gain great exposure for video content makes sure that you submit your video to multiple video platforms. Do not restrict yourself to YouTube or other. Go on with uploading Videos to reputable and Niche sites. While uploading you have to enter Meta tags, which includes your Title, Description and Keywords.
  • Provide Video Sitemap: The most effective way to make your video readable to search Engine is to create video Sitemap, this let Google to easily identify rich content Video. Video sitemap covers web pages that embed video, player URL for video etc.

  • Provide thumbnail URL: Utilize thumbnails which help users to decide which video to watch. Through thumbnails users gets a snapshot and through it, they can easily decide which video to watch which is time consuming and effective too. The thumbnail image makes video more interesting and increases the chance that people will watch it.

The bottom line is that online video is best way to expand your reach, drive traffic to your site, and increase sales. Adapting Good Video Optimization techniques can bring you up to the Top results.  The best way to optimize your Video content is to think about the user whom you want to target with your video. Don’t be eager to just post a video for the sake of posting it; consider your audience, their needs and language.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. If you enjoyed this article, please consider sharing it! Thank you and have a great day.

Read More – 4 Tips For Your Mobile SEO Strategy | How Does Your Site Looks

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New Panda 3.8 Update on June 25th after Two Weeks of Panda 3.7


A downfall was noticed  in the traffic of the websites which showed that pages that were before receiving huge traffic reduced and the

June 2012 Google Panda Updates

June 2012 Google Panda Updates

one were not receiving raised up, it was important question to be answered, whether it is some update or something related to changing nature of the algorithms. Probably it was Google Panda Update which usually happens to check the website.

On 8th June Google rolled out with the Refresh Panda Update version 3.7, this algorithm crash on less than 1% of the search queries in US and 1% globally.

Next on 25th June i.e., after 2 weeks of Panda 3.7 Google has again rolled out other data Panda 3.8 update. It also confirmed that it’s not an algorithm just a refresh or return of its last update, which was to catch the new websites. The site with fresh content and high quality links will be rewarded and sites with low quality content and links will fall or penalized.

Google has released more Panda Updates this year, main principle for updating algorithms is to provide user with high standard and quality sites. So make sure that your website should have Unique Keyword and contentDo not involve your website in low- quality links, duplicate content and keyword stuffing. Maintain proper keyword density and develop high quality links so that it is easy for Google spiders to crawl and index your website. Duplicate websites and stuffing brings the website down to a great fall and then website comes under the category of Spamming.

History of Google Panda Updates (Google Panda Refresh):

Panda #22 on November 21th Panda #21 on November 5th
Panda #20 on September 27th Panda 3.9.2 on September 18th
Panda 3.9.1 on August 20th Panda 3.9 on July 24th
Panda 3.8 on June 25th Panda 3.7 on June 9th
Panda 3.6 on April 27th Panda 3.5 on April 19th
Panda 3.4 on March 23rd Panda 3.3 on about February 26th
Panda 3.2 on about January 15th Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th Panda 2.5 on September 28th
Panda 2.4 in August Panda 2.3 on around July 22nd
Panda 2.2 on June 18th Panda 2.1 on May 9th
Panda 2.0 on April 11th Panda 1.0 on February 24th

How to Monitor Your Online Reputation Using Hire Professional SEO Expert


1. How to Monitor Your Position

  • Google / Yahoo Alerts: Through alerts one can be aware of the information prevailing in the market. You can place your company name, keywords or phrases, or by which your company information occurs. Similar way to track for yourself is to search on discussion sites or forums where you get correct information about yourself.
  • Find twitter/Face book:This is the best platform to keep an eye on the business reputation. Mostly now people love to interact on these social sites, so the effective way for tracking is find yourself on these pages.

    Online Reputation Using Search Engine Optimization

  • Google: Type your name in the query box and then see the result when you go for this search do not login to your Google account then only you will be able to see the result as normal visitor would.

2. How to Improve Your Position

  • Hire Professional SEO Expert For your Site: For ranking well and to be on top results of search engine results, optimization of the website is the most prominent option. Through SEO your website will be highly user friendly and your position will also be defined.
  • Build Blog/Post Videos: Another thing you can work on is, create business blog where you define your business, services with unique content and do provide full information about business. Secondly, post videos related to your business which describes your business the appropriate way.
  • Engage your business in Social Platforms: With the increase in trend of internet, make your business registered on Face book, Twitter, LinkedIn. These social media sites help to boost your site’s search engine visibility.

Monitor your business and be aware of what people are saying about you, about business performance. You can decrease our negative comments and serve with business information to have a well brand image among the consumers. Now it totally depends on you that how you want to grow and make your business best among all, before it starts hampering your business reputation.

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