Archive
How to Find Your SEO Competitor – 2012 Edition
If you want to be one step ahead while performing Search Engine optimization for your business it is necessary to keep an eye on the
Beat Online Business Competitor
competitors. Before starting your program, it is important to first know about your online competitors and their marketing strategies. This analysis will help us to make out their strengths and identify their weakness so that you can gain the advantage. Lots of competitors are available; here you should be very selective to who to focus. Primarily, prefer those who rank well for your targeted keywords. Here are some steps through which you can successfully analyze your SEO competition.
Find your SEO Competitor: To figure out your real competitor is a tough job as you have no idea where your competitor but make sure you find out competitive websites and figure them out. Hunt for the competitor, who is relevant with your niche, sites which have best ranking either for keywords or long tail keywords.
Analyze for Keywords: Keywords have effective role in SEO, study competitor target keywords and make a list of them one by one. You should be aware of the keyword for which competitor has gained high ranking in SERPs. Check if competitors utilize the keywords properly or just they are bound to be ranking well in the search engines.
Cover All SEO Factors: Look for whether their website is search engine friendly or not, check domain age, proper navigation, sitemap, check keyword density, internal external links, and page rank, static and dynamic URL’s. Also look for the content in their website as they have good quality content or duplicate. This basic inspection will help you to figure out where actually your website stands.
Check Competitor back links: Back links play a strong role in SEO ranking so thoroughly study backlinks of the competitor. Look at the number of links, the anchor text they are connected and also examine from where these links are coming from.
Evaluate their Social Media Presence: Social Media is big platform to drive traffic for your website. Check your competitor performance on Social Media Sites like Facebook, Twitter; you tube as these are main source of generating traffic to the website. By observing your SEO Competitor here you can watch their activities and see their social presence.
The bottom line is these things are not that hard to implement, as every SEO Expert look for these basic factors to locate their website stand position. Analysis your SEO Competitor simply makes you aware of your competitors and will give you a better understanding of what you’re up against, and may even provide ideas for your website Search Engine Optimization. So you can now Hire Professional SEO Expert to create a strong online presence to your SEO Campaign.
The Benefits of Rel=Author Tag to your Website
The rel=author tag has been around for years and is used by Google to rank contents, also helps in determining the authenticity of the
Implement rel=”author”
content by verifying that it is written by an individual who has credible authority. Inserting the Author tag you’re telling Google that you’re the author of the article, and also link it to your Google+ profile and also you need to add HTML tag to your site. Linking your Google+ account to your website also provides your image next to your blog on Google’s SERP.
If you have used the rel=author tag, every time your content shows up in Google Search, your image and Google+ profile will also be displayed along with it; and a link to the rest of your written articles is also displayed.
The Benefits of Rel=Author Tag To your Website’s SEO Performance
The author tag has been adapted by Google to rank content followed by algorithm that is called AuthorRank.
The rel=author tag is already used by Google to help their search users ,find more relevant contents by prioritizing published articles which have author tag. The other biggest benefit of the rel=author tag is to increase your website’s search engine optimization performance.
Implementing author tag across all your website’s contents can boost its ranking in Google Search. Apart from that, as your contents are already verified by Google, it also increases the trust of your readers.
Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this:
Factors for adding Author Tag:
- You are authentic author of the article: Google will recognize you as a real author by linking article with your profile page. It also helps to differentiate between the real authorized person and the spammer. Google adapts this method to discover the authenticate author.
- Provides Credibility and Coverage: Since you are the only authorized person so credit for the article comes to you, in terms of coverage it shows about how many people have circled you on Google+ and also clicking on link provides information about you from Google+ profile. So one or other way it also helps in making your network strong.
- Impactful Content: Stand Out content often catches the attention of the readers. Good and High quality content grab readers. Reading lovers search for the results which includes result with author name, picture.
Conclusion:
The author tag takes a bit time to make, if you want to add extra ordinary factor to your content then make use of Author Tag. If not, you may have to face the problems of scrapers beat your content and then it becomes difficult to make your presence online.
Explained Pre-Optimization Report – How to Review
SEO Full Website Review Checklist
Technical analysis of the SEO is one of the main successful SEO campaign to take, because it exposes the organic status of the issues that will not be able to see the surface. To complete the technical analysis of Web pages or Website as we can start a SEO campaign.
1.Indexed Pages: This number is the approximate numbers of pages on that have been stored in various Search Engines. The web crawler of various search engines will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Search Engine cache, the better. We need to work on indexing additional pages in Google, Yahoo and Bing.
Recommendation: In order to list and index all of the pages on search engines we will have to work from scratch and create search engine sitemap and urllist.txt for this site.
2.Domain Info: The domain age often helps to push rankings of a site. Older domains are more recognized by search engines as compared to newer domains and this helps in the effectiveness of the SEO campaign. Most experts agree that you should register your domain for a long time, because search engines factor domain “stability” when looking at your pages.
Recommendation: The domain is registered for 1 year and is set to expire almost in 9 months from now. So this is a positive aspect for the reliability of domain for search engines that it’s registered since a long time but since it’s going to expire in a year so it’s a bit negative impact as well. We suggest renewing the domain for multiple years so it will benefit in search engine indexing further.
3.Metadata: Metadata tags allow you to tell the search engines what your web page is about. Meta-data is information about a web page that is not part of the “core” content of the page. It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in a different part of the web page’s HTML code than the usual web content that people see
Recommendation: You can better optimize them and create unique Title and Meta tags for all the pages. We will optimize pages according to selected SEO package with finalize keywords.
4.Content Optimization: The content of a website play very vital role in getting high ranking on the search engines, the content should be unique and keyword rich. Relevant page content with a sufficient keyword density is an essential component of effective SEO. Carefully written product titles and descriptions with careful attention paid to keyword density can have an enormous effect on rankings in combination with the other factors.
Recommendation: You can highly recommend that a lot of new keyword targeted content should be added on each page, so that we can re optimize your website with the new unique keyword rich content to get better rankings.
5.Heading Summary: Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Recommendation: You will add h1, h2 heading with primary and secondary keyword if applicable with design. If it required to changes in design or CSS we will do that as well.
6.Inner Page Analysis: We looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
Recommendation: The inner pages of the website are not that well optimized and Meta data is not helpful from SEO Point of view.
7.Image ALT Tag: You looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
Recommendation: You need to add keyword targeted ALT text to all the images. We will add Keyword-Rich Image alt tag.
8.Backlinks: Backlinks links that point to your website from other websites. It’s like a popularity rating for your website. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Recommendation: You will need to build more number of links to the site for search engine ranking effects
9.Textual Sitemap: A textual sitemap contains links to every page of your site, which helps search engines in crawling every page of the site easily. It also helps users in easily navigating to all the pages of your site.
Recommendation: You can recommend creating a Textual Sitemap for the website
10.Search Engine Sitemap: Search engine sitemap is an easy way for you to submit all your URLs to the search engine’s index and get detailed reports about the visibility of your pages on the search engines. With Search Engine Sitemap you can automatically keep the search engines informed of all your web pages, and when you make changes to these pages to help improve your coverage in the search engine’s crawl.
Recommendation: Better crawl coverage and fresher search results to help people find more of your web pages. A smarter crawl because you can tell the search engines when a page was last modified or how frequently a page changes. You can ping Bing, Google, Yahoo and ASK each time you upgrade the sitemap at these urls:
http://www.google.com/webmasters/sitemaps/ping?sitemap=http://www.yourdomain.com/sitemap.xml
http://www.bing.com/webmaster/ping.aspx?siteMap=http://www.yourdomain.com/sitemap.xml
11.Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. The Robots.txt file is used to define to the search engines what web pages you want them to index and what pages you don’t. As a search engine spider begins a crawl of your site, the Robots.txt file is the first place they look at for, a fast and easy way of finding the web pages they need to crawl. Having a Robots.txt implemented in your site also speeds up the process in which your website is crawled.
Final Note
The above points are certainly a must, but one thing to remember especially with search engine optimization is that continuous work is required to gain great results. by (Alok Raghuwanshi)
Blog Marketing Factors to Improve Your Blog Traffic
We Are Blogging Too!
In today’s Scenario Blog marketing is considered the most effective and spontaneous way to attract customers. Its reach is locally as well as globally to interact with potential customers. Firstly, Blog Marketing ensures that your blog must be frequently updated, which means content in your blog should be updated on regularly basis for best results you desire. The main key to be implied in blog marketing is to maintain Consistency, in terms of posting content to your blog.
Another consideration point is that your blog should be entirely distinct from others; it should be unique in itself whether related to designing, content, Images, Videos etc. Moreover it should have some unique features those others competitors do not have. Unique entity helps to easily distinguish between your and other competitive blogs present online. Maintaining rareness in your blog builds stairs for your blog promotion and also increases traffic.
Install plugins that helps to create a group on your blog like Comment, share, and also provide social media widgets like Face book, twitter, Google+ etc. which establishes a network to expand on other media platforms. Also search blogs in your Niche and comment on them write guest posts which create links from other blogs to yours. Involving comments on your blog creates a relationship between the reader and you, so always respond to all the comments that are posted on your blog.
Blog should contain relevant Images and Videos, which makes easy and more interesting for the reader. Attracting Images grab attention of user and then he can’t stop himself from clicking to it. Blog should also have flexible access i.e., it should be one click away like if someone is on homepage and want to switch to another page there must be some tab or easy navigation that he directly jumps to his choice page.
Lastly, for Blog Marketing SEO can be hired which makes your blog popular; also increases search engine ranking and traffic.
The implementation of these steps brings you up and more closer to your online progress. These key points will keep your blog ranked high in the Search Engine for long time. Blog lets us to write interesting facts, figures, information for the people who love to read and also make shareable with other people.
Real Time Strategy for Online Video Marketing By Hiring Professional SEO Expert
Video is becoming a primary part of SEO which is termed as VSEO (Video Search Engine Optimization) for video optimization just having good content is not enough, although it is considered as the ladder to video optimization success. But on the other side we are fairly aware of the fact that Google do not read Images, Videos or Flash content then how video can help in increasing website traffic. Bearing these factors in mind it trusts depends upon Meta data, links or Anchor text within the video to verify what the video consists of.
Having a video optimization strategy is essential before you even begin posting your videos online. Follow the strategy to optimize your video which increase your search engine visibility
- Optimize with keywords: Do keyword research which easily defines your Meta data present in the video. Make more use of keywords in Tags, URL, Anchor Text, Filename etc. Also provide description of the video including the optimized keywords into it. Use Google keyword research tool to find relevancy and most popular keywords.
- Select a relevant Title and Description: When coming to title creation, make use of Keywords and brand info and try to make it catchy and related to description. Add core keywords in the body description and also provide relevant links.
- Implement a linking strategy: Cross linking helps a lot i.e., building internal and external links is important factor for video optimization. Linking includes
- Provide links to videos from related WebPages
- Link to video in personal Blogs, Social Media platform like Face book, Twitter etc.
- Embedding option is also a good way to getting inbound links
According to araghu.wordpress.com, the growth of online video has been quite explosive…
Site (June 2012) Unique Visitors (1000s)
Year-over-year growth
YouTube 1,100,000
1052%
Google Video 457,759
707%
AOL Video 25,687
104%
Yahoo! Video 17,473
500%
vids.myspace.com 15,281
75%
- Submit Video to Multiple Sources: To gain great exposure for video content makes sure that you submit your video to multiple video platforms. Do not restrict yourself to YouTube or other. Go on with uploading Videos to reputable and Niche sites. While uploading you have to enter Meta tags, which includes your Title, Description and Keywords.
- Provide Video Sitemap: The most effective way to make your video readable to search Engine is to create video Sitemap, this let Google to easily identify rich content Video. Video sitemap covers web pages that embed video, player URL for video etc.
- Provide thumbnail URL: Utilize thumbnails which help users to decide which video to watch. Through thumbnails users gets a snapshot and through it, they can easily decide which video to watch which is time consuming and effective too. The thumbnail image makes video more interesting and increases the chance that people will watch it.
The bottom line is that online video is best way to expand your reach, drive traffic to your site, and increase sales. Adapting Good Video Optimization techniques can bring you up to the Top results. The best way to optimize your Video content is to think about the user whom you want to target with your video. Don’t be eager to just post a video for the sake of posting it; consider your audience, their needs and language.
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. If you enjoyed this article, please consider sharing it! Thank you and have a great day.
Read More – 4 Tips For Your Mobile SEO Strategy | How Does Your Site Looks
Follow him on
Facebook Profile 
@araghuwanshi6 
LinkedIn Profile 
YouTube Channel 
Google
Alok Raghuwanshi: Best Tips & Tricks On SEO, Digital Marketing, & Social Media 