Archive

Archive for the ‘Web Development and Design Services’ Category

Finally! Website pop-ups will soon negatively affect SEO – [January 10, 2017]


 intrusive interstitials

No Pop-Up and Overlays On Mobile!

Google announced it will punish sites that show intrusive and difficult to close pop-ups when the user opens a mobile page.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

You can find out more about the changes over at the Google Webmasters blog. Listed below the interstitials that are not allowed by Google:

 interstitial, pop-up, mobile friendly

 

Related 


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Advertisements

Google Announces Boost Of Mobile-Friendly Algorithm In May 2016


New Mobile Search Results Update In May

Google has posted on the Webmaster Central Blog that mobile sites are ranked even higher in May than previously.

Klemen Kloboves, a Google Software Engineer, wrote:

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out theMobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

If you have any questions, please go to the Webmaster help forum.

Comments

Related 


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

Get to Know Google’s Webmaster Guidelines For Webmasters


Google's Webmaster Guidelines 2015

Do you feel lost in Webmaster Tools? Want to improve the SEO of your website and do not know how?

You’re in luck because Google has completely renewed the site dedicated to Webmaster, earlier known as known as Webmaster Tools.

New Search Console includes beneficial resources for all the people who take care of websites and want to enhance their organic position. The fresh website is structured into three areas: Help, Learn and Connect.

Included, you can find resources such as:

1. A new help section with answers to frequently asked questions
2. Learning the material on SEO
3. Help Forum
4. A tool to fix the most common problems that site owners face links to videos, resources and conversations most popular
5. Webmaster special events to be held across hangouts

Helps to improve SEO

If you’re interested in working on SEO to improve the ranking of your website, Search Console also helps.

The new website gives introductory details about SEO and steps to achieve an optimized site, along with a comprehensive guide in pdf. And obviously, you’ll also find all the guidelines of Google.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!

Follow him on

facebook.png Facebook Profile TwitterIcon.png @araghuwanshi6 IconLinkedin.png LinkedIn Profile IconYouTube.png YouTube Channel d79cf88f3c034aae62e59e685e5143c5.png Google +

Real Time Strategy for Online Video Marketing By Hiring Professional SEO Expert


Video is becoming a primary part of SEO which is termed as VSEO (Video Search Engine Optimization) for video optimization just having good content is not enough, although it is considered as the ladder to video optimization success. But on the other side we are fairly aware of the fact that Google do not read Images, Videos or Flash content then how video can help in increasing website traffic. Bearing these factors in mind it trusts depends upon Meta data, links or Anchor text within the video to verify what the video consists of.

Having a video optimization strategy is essential before you even begin posting your videos online. Follow the strategy to optimize your video which increase your search engine visibility

  • Optimize with keywords: Do keyword research which easily defines your Meta data present in the video. Make more use of keywords in Tags, URL, Anchor Text, Filename etc. Also provide description of the video including the optimized keywords into it. Use Google keyword research tool to find relevancy and most popular keywords.
  • Select a relevant Title and Description: When coming to title creation, make use of Keywords and brand info and try to make it catchy and related to description. Add core keywords in the body description and also provide relevant links.

  • Implement a linking strategy: Cross linking helps a lot i.e., building internal and external links is important factor for video optimization. Linking includes
  1. Provide links to videos from related WebPages
  2. Link to video in personal Blogs, Social Media platform like Face book, Twitter etc.
  3. Embedding option is also a good way to getting inbound links

According to araghu.wordpress.com, the growth of online video has been quite explosive…

Site (June 2012)

Unique Visitors (1000s)

Year-over-year growth

YouTube

1,100,000

1052%

Google Video

457,759

707%

AOL Video

25,687

104%

Yahoo! Video

17,473

500%

vids.myspace.com

15,281

75%

  • Submit Video to Multiple Sources: To gain great exposure for video content makes sure that you submit your video to multiple video platforms. Do not restrict yourself to YouTube or other. Go on with uploading Videos to reputable and Niche sites. While uploading you have to enter Meta tags, which includes your Title, Description and Keywords.
  • Provide Video Sitemap: The most effective way to make your video readable to search Engine is to create video Sitemap, this let Google to easily identify rich content Video. Video sitemap covers web pages that embed video, player URL for video etc.

  • Provide thumbnail URL: Utilize thumbnails which help users to decide which video to watch. Through thumbnails users gets a snapshot and through it, they can easily decide which video to watch which is time consuming and effective too. The thumbnail image makes video more interesting and increases the chance that people will watch it.

The bottom line is that online video is best way to expand your reach, drive traffic to your site, and increase sales. Adapting Good Video Optimization techniques can bring you up to the Top results.  The best way to optimize your Video content is to think about the user whom you want to target with your video. Don’t be eager to just post a video for the sake of posting it; consider your audience, their needs and language.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. If you enjoyed this article, please consider sharing it! Thank you and have a great day.

Read More – 4 Tips For Your Mobile SEO Strategy | How Does Your Site Looks

Follow him on

facebook.png Facebook Profile TwitterIcon.png @araghuwanshi6 IconLinkedin.png LinkedIn Profile IconYouTube.png YouTube Channel d79cf88f3c034aae62e59e685e5143c5.png Google

New Panda 3.8 Update on June 25th after Two Weeks of Panda 3.7


A downfall was noticed  in the traffic of the websites which showed that pages that were before receiving huge traffic reduced and the

June 2012 Google Panda Updates

June 2012 Google Panda Updates

one were not receiving raised up, it was important question to be answered, whether it is some update or something related to changing nature of the algorithms. Probably it was Google Panda Update which usually happens to check the website.

On 8th June Google rolled out with the Refresh Panda Update version 3.7, this algorithm crash on less than 1% of the search queries in US and 1% globally.

Next on 25th June i.e., after 2 weeks of Panda 3.7 Google has again rolled out other data Panda 3.8 update. It also confirmed that it’s not an algorithm just a refresh or return of its last update, which was to catch the new websites. The site with fresh content and high quality links will be rewarded and sites with low quality content and links will fall or penalized.

Google has released more Panda Updates this year, main principle for updating algorithms is to provide user with high standard and quality sites. So make sure that your website should have Unique Keyword and contentDo not involve your website in low- quality links, duplicate content and keyword stuffing. Maintain proper keyword density and develop high quality links so that it is easy for Google spiders to crawl and index your website. Duplicate websites and stuffing brings the website down to a great fall and then website comes under the category of Spamming.

History of Google Panda Updates (Google Panda Refresh):

Panda #22 on November 21th Panda #21 on November 5th
Panda #20 on September 27th Panda 3.9.2 on September 18th
Panda 3.9.1 on August 20th Panda 3.9 on July 24th
Panda 3.8 on June 25th Panda 3.7 on June 9th
Panda 3.6 on April 27th Panda 3.5 on April 19th
Panda 3.4 on March 23rd Panda 3.3 on about February 26th
Panda 3.2 on about January 15th Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th Panda 2.5 on September 28th
Panda 2.4 in August Panda 2.3 on around July 22nd
Panda 2.2 on June 18th Panda 2.1 on May 9th
Panda 2.0 on April 11th Panda 1.0 on February 24th

How to Monitor Your Online Reputation Using Hire Professional SEO Expert


1. How to Monitor Your Position

  • Google / Yahoo Alerts: Through alerts one can be aware of the information prevailing in the market. You can place your company name, keywords or phrases, or by which your company information occurs. Similar way to track for yourself is to search on discussion sites or forums where you get correct information about yourself.
  • Find twitter/Face book:This is the best platform to keep an eye on the business reputation. Mostly now people love to interact on these social sites, so the effective way for tracking is find yourself on these pages.

    Online Reputation Using Search Engine Optimization

  • Google: Type your name in the query box and then see the result when you go for this search do not login to your Google account then only you will be able to see the result as normal visitor would.

2. How to Improve Your Position

  • Hire Professional SEO Expert For your Site: For ranking well and to be on top results of search engine results, optimization of the website is the most prominent option. Through SEO your website will be highly user friendly and your position will also be defined.
  • Build Blog/Post Videos: Another thing you can work on is, create business blog where you define your business, services with unique content and do provide full information about business. Secondly, post videos related to your business which describes your business the appropriate way.
  • Engage your business in Social Platforms: With the increase in trend of internet, make your business registered on Face book, Twitter, LinkedIn. These social media sites help to boost your site’s search engine visibility.

Monitor your business and be aware of what people are saying about you, about business performance. You can decrease our negative comments and serve with business information to have a well brand image among the consumers. Now it totally depends on you that how you want to grow and make your business best among all, before it starts hampering your business reputation.

Key Factor to Protect Your Online Reputation By Hiring an SEO Expert


With the increasing number of consumers and internet users everything is now about being interacting online and when it comes for

Steps for Online Reputation Management

Monitor Your Online Reputation Management

talking about specific company, brand or products it becomes very important to keep close eye on your company’s online reputation. Internet is effective medium to showcase that where actually our business stands, in terms reputation, its presence, and reliability also to know what opinions and information is being spreading in the market.

To be successful in business, the key factor is to maintain your reputation in the market. The good reputation of your company name makes you to grow faster and better, but once your reputation is encountered in the market then your negative impact may ruin your business or may result in great downfall. Through Online Reputation Management Services we can be aware of the reputation, smooth or harsh against the name of the company or brand. Mostly the question arises about how we can build enhance your business reputation, so here is the précised answer:

Steps for Online Reputation Management

  • Monitor Your Position: Before you start working on your business reputation firstly you analyze your reputation online by typing your company name and then clicking on Google search alerts.
  • Build Your Online Position: If you are not able to remove or clear any negative content or information then best thing to adopt is start publishing fresh and unique content on the website, which will bring down your negative impact. Practicing these methods will surely push back your negative content back.
  • Maintain Your Social Media Platforms: By Social media we mean to create your business profile pages with full information and updated content on Face book, Google+, Twitter, and Pinterest etc. Creating these will enhance your reputation among the competitors it’s considered to be the efficient platform for building up online business.

By, adopting correct reputation management steps, you can monitor business performance and also, can decrease our negative comments and serve with business information to have a well brand image among the consumers. Now it totally depends on you that how you want to grow and make your business best among all, before it starts hampering your business reputation.

%d bloggers like this: