Get to Know Google’s Webmaster Guidelines For Webmasters


Google's Webmaster Guidelines 2015

Do you feel lost in Webmaster Tools? Want to improve the SEO of your website and do not know how?

You’re in luck because Google has completely renewed the site dedicated to Webmaster, earlier known as known as Webmaster Tools.

New Search Console includes beneficial resources for all the people who take care of websites and want to enhance their organic position. The fresh website is structured into three areas: Help, Learn and Connect.

Included, you can find resources such as:

1. A new help section with answers to frequently asked questions
2. Learning the material on SEO
3. Help Forum
4. A tool to fix the most common problems that site owners face links to videos, resources and conversations most popular
5. Webmaster special events to be held across hangouts

Helps to improve SEO

If you’re interested in working on SEO to improve the ranking of your website, Search Console also helps.

The new website gives introductory details about SEO and steps to achieve an optimized site, along with a comprehensive guide in pdf. And obviously, you’ll also find all the guidelines of Google.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!

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Mobile Site VS Responsive Design – Which Option is Better? [Infographic]


mobile

With over 60% of all Internet traffic now coming from a mobile device, it is essential that a website that can be viewed from any device; be it a smartphone, tablet or desktop. (This is what Google says on the subject, specifically)

What is Responsive Web Design?

Responsive web design is a method for building a website that is only able to adapt to any screen size being viewed on. This provides optimal viewing capacity and improved user experience for potential customers who will be visiting your website from a smartphone or mobile device. Surprisingly, despite the growing use of mobile devices and websites sensitive, most business websites are not mobile-compatible and, therefore, will not be done successfully on mobile devices or smartphones.

This video answers to frequently asked questions Webmaster on best practice mobile SEO.

Understanding Mobile Responsive Web Design

A mobile friendly website is essential not only to provide a good user experience but also for being found online since it is a crucial aspect of a good strategy for SEO (search engine optimization). Over 20% of Google searches are performed on a mobile device and Google has also launched mobile friendly badges in search results to help guide users on mobile devices. This means that companies with a mobile web design are likely to receive a greater share of traffic from search engines than those who do not. Ultimately, a greater volume of traffic will result in an increase in sales and leads for your business. Design websites Responsive particularly beneficial for e-commerce websites as a shopping mobile friendly takeover will result in a payment process more intuitive. This will result in an increase in the conversion rate and reducing cart abandonment rate, which translates into an increase in sales. According to Econsultancy 62% of companies who designed a specific mobile site had higher sales. If you already have a website or you’re planning your first web design, have a friendly and sensitive mobile website must be on top of its priorities.

According to a recent study by Google: 48% of users say they feel frustrated and upset when they get to a site that is not mobile-friendly 36% said they felt as if they had wasted their time visiting these sites 52% of users said a bad mobile experience became less likely to engage with a company 48% said that if a site did not work well on their smartphones.

Take a read of the infographic below from Top Net SEO to find out more about the Responsive vs. Mobile Version

mobile site vs responsive design

Infographic was borrowed from topnetseo.com

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!

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8 SEO Trends You Must Know for 2015 & 2016


seo trends 2016

SEO is one of the areas of online marketing where more changes and updates occur every year. In this 2015, the reality is that optimizing a website for the search engine is getting tougher and complicated day because every day makes more stops: Content Marketing, Local SEO, Mobile SEO etc.

Take a look at latest SEO trends and knows why SEO is still at forefront battle of any Digital Marketing strategy.

hottest seo trends 2016

Infographic brought to by the team at CJG Digital Marketing

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!

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History of Google Algorithm: All The Major Updates & Changes From 2003-2015


algorithm updates 2003 to 2015

Every year, Google changes its search engine up to 500-600 times, While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that have an affect on search results in significant ways.

A History of Google Algorithm Updates

If you want the infographic for yourself, you’ll find it here: Google algorithm updates from 2003 to 2015

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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30 User Experience Statistics From 2015 To Help You In 2016


30 User Experience Statistics From 2015 To Help You In 2016

Nowadays, the user experience is definitely the most important factor for Google and other search engines. Search engine optimization based on primary user experience.Google look at bounce rate, re-direction, identical pages, duplicate description, Website URL structures, your website load speed and many others for the user. They deliver appropriate search results for users. When they’re showing this results, they use user experience.

The past few years, Google made a lot of developments like Google Caffeine, Google Panda, Google Penguin, Google Knowledge Graph, Google Exact Match Domain, Google Hummingbird, Google HTTPS/SSL Update, Google Pigeon, Google Mobile-Friendly and Google Suggest to improve the user experience during users are searching. Also, they want to predict users next query to indicate more related search results.

Here’s what you’ll learn from Experience Dynamics infographic:

1. Mobile users are five times more likely to abandon the task (if the site is not optimized for mobile)
2. 96% of smartphones users have encountered sites that weren’t designed for mobile devices.
3. 79% of people who don’t like what they find on one site will fo back and search for another site
4. 61% of the user that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
5. 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile.
6. 52% of users said that a bad mobile experience made them less likely to engage with a company.
7. 71% of publishers say well-formed mobile content boosts users engagement.
8. 81% Shoppers research online before buying.
9. 60% Users who don’t buy cite dissatisfaction, not enough information, slow connection, or a small screen
10. 2/3 of mobile consumers are looking to make a purchase the same day.
11. 63% of both male and female shoppers complete purchase related to their mobile research.
12. 80% local searches on mobile phones convert.
13. 72% of shoppers globally identify the store as important or very important compared to 67% for the internet.
14. 94% of smartphone users look for local information on their phone.
15. 73% of people to buy a product or services.
16. 8/10 consumers who signed up for emails from a brand over the past six months made a purchase based on what they received.
17. More than 9/10 agreed with the statement that good users experience just make sense.
18. 83% say a seamless experience across all devices is somewhat or very important.
19. 9/10 consumers say that access to content, however, they want it is somewhat or very important; 59% say it’s very important
20. Email with social sharing buttons increases click-through rates by 150%
21. 77% Mobile search happens at home or work even when there’s a Desktop nearby available.
22. 55% Mobile search driven conversions happen in one hour or less.
23. 82% consumers enjoy reading relevant content from company blogs.
24. 70% Consumers learn about a company through their blogs, rather than ads.
25. 60% Consumers feel more positive about a brand after consuming content from it.
26. Males are significantly more likely than females to scan a coupon or QR code to get access to information.
27. 90% of users reported they stopped using an app due to poor performance.
28. 84% of companies expect to increase their focus on customer experience measurement and metrics.
29. Nearly three-quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months.
30. The revenue impact from a 10% point improvement in a company’s customers experiences score can translate into more than one Billion.

30 User Experience Statistics You Can't Ignore Today

Improve your user experience By Using Easy Media Local SEO Services 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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Join Automattic’s Worldwide WP 5k 2015


WordPress.com News

The 2015 edition of the Automattic Worldwide WP 5k (#WWWP5k) is around the corner!

Automatticians already hit the trail at our company meetup last week. It was early — the sun was barely peeking behind the mountains in Park City, Utah — but the air was crisp and the morning was perfect for running a 5k. (Staying fit is an important part of our company culture.)

Automatticians running the WWWP5k in Park City, Utah Automatticians laced up and ready to go! Photo by Dean Royal.

Now it’s your turn! The Worldwide WordPress 5k will take place next week from Monday, October 26th to Sunday, November 1st.

Lace up your running/walking/hiking/hopping shoes and join us for the 5k blogged about around the world! Read on to find out how to participate.

What is a 5k?

A 5k run/walk is approximately 3.1 miles long. You can run, walk, or skip; it’s totally up to you. There’s…

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