Infographic: Content Marketing Trends You Need to Know About


Content Marketing Trends You Need to Know About

Image: Image by ZURB via Flickr

This is part of series called Digital Marketing.

Content marketing has become one of the most powerful means available to us today; especially in a world that increasingly, more people who care more mobile devices and social networks over other media.

Check out the visual below for seven content marketing trends for 2016, which comes courtesy of Brandanew.  (keep reading for further insights):

Content-Marketing-Trends-Infographic

This post originally appeared on the Digital Marketing section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Finally! Website pop-ups will soon negatively affect SEO – [January 10, 2017]


 intrusive interstitials

No Pop-Up and Overlays On Mobile!

Google announced it will punish sites that show intrusive and difficult to close pop-ups when the user opens a mobile page.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

You can find out more about the changes over at the Google Webmasters blog. Listed below the interstitials that are not allowed by Google:

 interstitial, pop-up, mobile friendly

 

Related 


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Browser Notifications on WordPress.com


WordPress.com News

Today we’re launching a feature that will show instant notifications for new comments and likes — even when you are not actively using WordPress.com. Browser notifications give you a real-time sense of your readers’ reactions, allowing you to stay more engaged with your audience. Notifications will show up in Chrome or Firefox in the same location where each browser normally displays notifications. They will appear whether or not you have WordPress.com open, as long as your browser is running.

miki_chrome.png Browser Notifications for WordPress.com as seen in Chrome

shaun_firefox.png Browser Notifications for WordPress.com as seen in Firefox

You’re in complete control. You can enable browser notifications from the notifications page of your personal settings. If your browser supports them, you’ll see an option at the top of the page to enable browser notifications.

pn-settings

Browser notifications are supported in the latest versions of Chrome and Firefox — if your browser isn’t up to date…

View original post 9 more words

Categories: WordPress News

26 of the Best LinkedIn SlideShare Presentation Growth Hacks


LinkedIn SlideShare Presentation Growth Hacks

Are you looking to build your brand or generate leads on Slideshare?

Want to know which Slideshare techniques generate the more engagement and website traffic?

The visual content is the most consumed on the Internet. Whether you use Youtube video or upload to Facebook videos of your products , you have to continually text formats to increase your rankings.

Mainly because SlideShare Presentation very well for themselves in highly competitive searches and because they reinforce a textual content as a post and generate more branding, authority, and confidence.

Let’s start with the MOST important optimization tip for your SlideShare Presentation.

Introduction

  • Analytics: A Simple dashboard presents strong analytics options. Reports show insights into content views, traffic sources, viewer reactions and more.
  • Brand: Create branded SlideShare page by selecting a theme, customizing the colors, background and banner image.
  • Call to Actions: Create a call to actions by embedding a link to your website, blogs or specific landing pages designed to attract leads.
  • Documents: Increase the reach of strategic marketing documents by uploading PDFS or Office files.
  • Explore: Click ‘More Topics’ for an “Explore” page where slide-shares are organized by topics, most popular and editor’s picks
  • Forms: You can collect leads by placing lead forms at various places in your documents of having them appear when a user request a download
  • Reach: Slideshare reaches an enormous audience estimated at 60-million unique visitors per month.

Take a look at this infographic from Topnetseo which gives you A to Z guide to optimizing SlideShare Presentations for search engines.

LinkedIn SlideShare Presentation Growth Hack Techniques

Image Courtsey: getlinkedinhelp

We are Digital Marketing Experts. Send us mail araghuwanshi@gmail.com to know more benefits of Search Engine Optimization / Social Media Marketing.

Warning Signs That Your Titles & Headlines Sucks [Updated]


SEO Warning Signs

Why Do Headline Matters?

Compelling headlines are critical to a successful content marketing strategy.

It’s the first (and possibly only) chance to attract attention to a piece of content.

Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.

Where Did The Date Come From?

Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.

We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.

Goals Marketers Have for Content

Each goal has its own metric for success, and each does something different for your organization.

website traffic important metrics

#The Good: What Drives People to Click on Headlines?

  1.  (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
  2. (37% CTR Increase) Including “Photo’ in the headline
  3. (22% Including “Who” in the headline)

#The Bad: What Drives People to Not Click on Headlines?

  1. (59% CTR Decrease) Including “Tip” & “Magic” in the headline
  2. (58% CTR Decrease) Including “Credit” in the headline
  3. (49% CTR Decrease) Including “simple” & “Cure” in the headline
  4. (44% CTR Decrease) Including “need” in the headline
  5. (41% CTR Decrease) Including “Free” in the headline
  6. (26% CTR Decrease) Including “secret” in the headline
  7. (23% CTR Decrease) Including “Trick” in the headline

#The Good: What Causes People to Take Actions?

What Causes People to Take Actions

#The Bad: What Reduce Conversion Rates?

What Reduce Conversion Rates

How Long Should a Headline Be?

  • Best for Social: 117 characters or fewer so it’s tweetable
  • Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
  • For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
  • For Best Post-Click Engagement: 21-40 characters

Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered

How to improve your Click-Through Rate (CTR) using Google Search Console

  • Making sure an essential keywords and phrases for the web page appeared in the meta description.
  • Making sure the main keywords were first in title tags.
  • Edit meta descriptions so they were more readable and purposeful.
  • Made sure the meta descriptions were as compelling and as relevant as possible.
  • Made sure meta descriptions were no more than 135 – 160 characters long
  • Made sure title tags were 50-60 characters long, including spaces.
  • Made sure headlines (<h1> tag) were not the same as the title tag.
  • Removed identical meta descriptions and title tags.
  • Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Digital Talker: 12 Hacks to Improve Your Blog and Get More Traffic


tips to improve your site Ranking (SEO)

Our most important piece of advice is: Design a user-friendly website

Klood CEO Vivion Cox has set up her own website and blog to helping companies drive more traffic, enquiries and customers using the most up to date digital technologies and techniques http://www.klooddigital.com. His blog of this week is a 12-point SEO checklist for blogs.

Take a look at the infographic below and we are sure you will find a lot of helpful tips to improve your site Ranking (SEO)

12 Hacks to Improve Your Blog and Get More Traffic Infographic

How have you maximized your Digital marketing strategy? Let us help!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

75+ Ways To Make Your On Page & Off Page SEO More Actionable [Infographic]


SEO Checklist

This is part of series called Search Engine Optimization.

Looking for proven ways to enhance your On-page & Off-page SEO?

Asking yourself what resources you should read to boost your SEO efforts?

Capsicum Mediaworks has compiled a 75+ pointer SEO checklist in infographic form. Take These steps that each and every business must put into practice to see an increase in targeted search traffic. (And read this previous blog post to The 25-Point Website Usability Checklist … )

Killer SEO Checklist

This post originally appeared on the SEO Tutorial Canada section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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