How To Choose Keywords to Rank Higher on Google

How to choose keywords for seo

Choose the keyword for an article is not a science, the truth, although there are certain tips that can go well to hit your target audience. In this article, you will learn the method to choose the best SEO keywords.

The first thing you have to understand is what types of keywords there are three different types of search queries

1. Transactional search queries: That help them find the place to make the transaction of exchange (Aka “do” Keywords)


  • health insurance quotes
  • buy superman t-shirt
  • family restaurant near me
  • best restaurants in bhopal for couples
  • kesari movie tickets

2. Navigational search queries: The help them find the general information (AKA “Know” keywords)


  • Dainik Bhasker website
  • Facebook
  • Twitter
  • Times of India

3. Informational search queries: The help them find a specific brand, products, or services (AKA “go” Keywords)


  • bhopal home price
  • kesari movie review
  • reason for jet airways loss
  • reason for migraine
  • reason for viral fever in babies

What Are Buyer Keywords?

A Simple Roadmap:

#1 The first is put yourself in the place of the users who will read and think about what keywords do you think that users could put in google to find what they need? (Who is your reader?)

#2 Make a list of words that you consider important for each product/service/ page or your site. Important things is to clear about what you offer on each page and to differentiate it from your other pages. That is why it is very important to analyze the general ideas of each page and put them in a list.

For Example:

Suppose I have an “Online Shoe Store”, a good keyword, in this case, could be “Buy Online Sports Shoes” that does not have as many searches as “Shoes” but has two advantages:

[a] It is easier to place “Buy Online Sports Shoes” in the first place


[b] It is very likely that a good percentage of people who come to the site using this keyword end up buying.


READ: 3 Must-Have Google Chrome Extensions To Increase Your Productivity

READ: Ecommerce SEO Strategy to Enhance your Product Page ! High Visibility


#3 Identify similar keywords and concepts and their search volume. Choose a two-term main keyword for which you want to position yourself for the long-term.

#4 Complete this main keyword with 3 to 7 secondary keywords from 2 to 3 terms that are all very relevant and semantically close to your main word for which you want to position yourself in the medium term. They correspond to your categories in the blog and the elements of the main navigation.

#5 Optimize each of your posts with keywords from 3 to 5 terms ( long tail strategy) to achieve short-term visibility.

READ: Top 6 SEO Experiments That Will Completely Blow Your Mind – [INFOGRAPHIC]

Note: Remember that this is not a once-in-a-lifetime job. We recommend repeating this process on a regular basis.


Keyword Research

To The Web share their guide to keywords and SEO in this infographic.

How To Choose Keywords to Rank Higher on Google Infographic

Expand knowledge

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

The 7 Best Digital Product You Can Sell Online

Best Digital Product You Can Sell Online

There is no longer an excuse to stay out of this great opportunity that brings us today the information age, and for that, I bring you seven digital products to sell

#1. E-Books Or Digital Book

This is one of the best known digital products to sell on the market, and if that has been growing lately. Every time there are more people who, for practicality, or for time, come buying these eBooks to read them from their tablets, cell phones or computers, for that reason the great opportunity with it.ebooks are short books in a virtual format of approximately 50 to 80 pages, in which you can develop in a very complete way any subject of interest.

So if you like writing and you believe that it is in your hands to create a valuable book, you can start writing it, filling its pages with good content and making use of digital programs for its layout, one of the programs that can be of help is the Amazon desktop publishing … Once you have it written, you can offer it to the entire world without limitations through your social networks, paying other influencers by mentions, website, paid advertising from Facebook, among others …

READ: 8 Steps to Create and Sell an eBook on Your Website

#2. Audiobooks

Once you have created your written book, you can sell it in the audiobook version, believe me, there are many people who will prefer it in this way and it will be very easy for you to offer it in this new format. In addition, you will not have to make any investment because like the rest of the products on this list, it is digital.

READ: How To Read Your Own AudioBook And Sell Direct To Customers

#3. Online Courses

Online courses are an excellent option if you want a digital product that produces good income. You can create it in relation to a subject of which you are a specialist, but if you are not, you can also do an exhaustive web crawl to build it little by little. You can make use of different resources, either written content that you already have or videos already recorded.


#4. Tutorials or Educational Lessons

On the web there are basic tutorials that you usually find on YouTube for free, however, you can also create much more advanced and complete tutorials to which you can put a commercial value and sell online to everyone.

Surely there will be people out there willing to pay for your knowledge!

READ: 15 Platforms to Publish and Sell Online Courses 

#5. Music

If you like to compose and sing, the internet is an excellent place to market your art, you can record your songs and sell them on some websites.

READ: Sell downloads and CDs worldwide

#6. Online Communities

You can create communities in order to bring together people who share the same interests so that they can talk about and discuss them from forums and other methodologies. If you create one of these communities, you can offer access to it in exchange for a modest one-time, monthly or annual payment.

#7. Plugins

When we talk about Plugins, we talk about applications or additional features that can be added to a software to incorporate new features into it. This can be an excellent option if you like the world of digital programming since thousands of new plugins are installed daily.

READ: Commercial Developers: How to Sell Your First 100 WordPress Themes and Plugins

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

8 Digital Marketing Trends to Invest in 2018

Digital Marketing Trends By Alok Raghuwanshi

When it comes to marketing trends, unfortunately, there is no magic bullet that tells us exactly what technology or channel will be the most used within the next few years.

The key is in observing users. As users change the way they behave, companies and marketing teams must adapt to them. Personalization, content marketing, the use of multiple channels, are some of the examples of how to respond to an audience that is constantly evolving.

#1 Omnichannel and Multiformat Content Marketing

Content Marketing continues to be one of the keys to converting visits to customers. But now it is not enough to just write content. Users are looking for information in different formats and on different channels at the same time. In 2018 we will see how the content teams become more varied, where designers, experts in video, social media and different formats will be integrated.

The data speaks for itself: according to the study of Demand Gen Report, 47% of user saw between 3-5 forms of content before starting a purchase process.

We must invest in a multiformat and multichannel strategy where the same content is presented in a variety of channels and formats in order to respond to the needs of users.

#2 Personalization

Let’s say things as they are: mass marketing is dead – long life to personalization!

We already know that content marketing will be one of the main focuses of marketing strategies in 2018, this must be aligned with something very important: a personalized experience for each type of customer.

Companies must put aside static content and start investing in dynamic pages that are able to respond to different customer characteristics thanks to intelligent content.

#3 SEO in all your formats

Aligning your SEO strategy with your content strategy is the best investment you can make for 2018. Most likely, your web team and your blogging team are already optimizing your content for SEO, but now we must go further: you have to Make sure you optimize content in all its formats: video, images, social networks, audio etc. The key is to invest in SEO before creating new content. This way you make sure you increase your chances of conversion (8 Game-changing Trends That Will Shape SEO in 2018)

#4 Short Videos

In a culture led by mobile devices, the video is one of the most consumer formats. In 2017, 90% of all content shared by the user on social networks was in video format. Now the challenge is to capture the attention of the audience in the first 3 seconds.

One of the creative leaders of Facebook, mentioned during Social Media Week in London, that not making short videos is no longer an option. Brands that are not using video as part of their social media strategy should start now. And remember, they should be short, work without sound and get attention in the first 3 seconds.

#5 Live streaming is increasing its relevance

While we already know that video will be the preferred format for consumers during 2018, when it comes to social networks, live streaming seems to be taking more prominence. According to Facebook, users spend 3 times more time watching live videos than videos that no longer are. They also comment 10 times more than in a pre-recorded video.

Live videos are a great opportunity to increase interaction with your users, give a more human face to your brand and integrate new formats into your strategy. Over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x.

#6 Automation of internal processes

If you work in secure marketing you are already using some kind of automation software to schedule your posts on social networks, send emails or track your prospects. Now the key is to use automation tools to optimize your internal sales and marketing processes.

Every company should have a CRM that allows to identify opportunities, generate automatic post templates, schedule meetings with clients with a click etc. If the teams are spending time on manual activities it is because something is going wrong as there are tools to automate almost everything.

#7 Artificial Intelligence

For many, the words artificial intelligence may sound like something from a science fiction movie. Most likely, they are already using it in their day today. If you asked Siri about the climax, or read your calendar, you are already a user of artificial intelligence. In marketing issues, the use of behavioural data to optimize the layout of your website or your chatbot is also artificial intelligence. Although artificial intelligence can be considered “new” yet, within the next 12 months you will see it as an integration to most of the tools we use every day.

#8 Chatbots

Chatbots are a very good example of how automation will have a great impact on the way we do business in 2018. These “virtual assistants” operated by artificial intelligence can deliver customers real-time answers at any time. After Facebook Messenger opened its API, many companies began to test these tools. The challenge is to achieve a user experience that is even better than a typical customer service and allow automating repetitive tasks so that customer service teams focus on adding value.

2017 was one of the most active years in terms of new technologies, trends and formats in the marketing industry. 2018 will not be different so we recommend you be prepared, invest in the key areas to be able to advance these trends and not be trying to catch up later.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Google For India: 106 Million Indian Consume News Online, 28% Voice Search and Hindi Search Queries Growing 400%

 Google for India event in New Delhi 2017

Today Google has organized an event called ‘Google for India’ in New Delhi. Google has already sent media invoices for this event. In this event, Google’s Product Management Vice President Caesar Sengupta and Google Maps director Martha Welsh are also present.

Google for India is an annual event, this time the third edition has been organized. In 2015, Google for India event was hosted by Google CEO Sundar Pichai. At that time, Pichai had announced free Wi-Fi for 100 railway stations. Also, other major announcements were made during the event.

Here we will share all the information related to the event.

At the moment in the event, Google provided information that Indians download nearly 1 billion apps from Google Play Store every month.


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

WannaCry Ransomware: How To Protect Your Computer From Malicious Software

According to the Dainik Bhaskar, the malware was distributed through emails. The users received a compressed and encrypted file that once the download was infiltrated throughout the network.

Microsoft has released a security update alert for this Ransomware since 14th March. If you still do not feel affected you need to download the update, you can do it from Windows Update or Click here

What Is Ransomware?

Ransomware is Called WannaCry and it is not necessary for a user to execute a file, but an infected computer can contaminate the entire internal network.

Here is the video for you all to watch:


This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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