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Warning Signs That Your Titles & Headlines Sucks [Updated]
Why Do Headline Matters?
Compelling headlines are critical to a successful content marketing strategy.
It’s the first (and possibly only) chance to attract attention to a piece of content.
Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.
Where Did The Date Come From?
Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.
We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.
Goals Marketers Have for Content
Each goal has its own metric for success, and each does something different for your organization.
#The Good: What Drives People to Click on Headlines?
- (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
- (37% CTR Increase) Including “Photo’ in the headline
- (22% Including “Who” in the headline)
#The Bad: What Drives People to Not Click on Headlines?
- (59% CTR Decrease) Including “Tip” & “Magic” in the headline
- (58% CTR Decrease) Including “Credit” in the headline
- (49% CTR Decrease) Including “simple” & “Cure” in the headline
- (44% CTR Decrease) Including “need” in the headline
- (41% CTR Decrease) Including “Free” in the headline
- (26% CTR Decrease) Including “secret” in the headline
- (23% CTR Decrease) Including “Trick” in the headline
#The Good: What Causes People to Take Actions?
#The Bad: What Reduce Conversion Rates?
How Long Should a Headline Be?
- Best for Social: 117 characters or fewer so it’s tweetable
- Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
- For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
- For Best Post-Click Engagement: 21-40 characters
Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered
https://soundcloud.com/cranberryradio/googles-title-tag-rewrites#t=0:00
How to improve your Click-Through Rate (CTR) using Google Search Console
- Making sure an essential keywords and phrases for the web page appeared in the meta description.
- Making sure the main keywords were first in title tags.
- Edit meta descriptions so they were more readable and purposeful.
- Made sure the meta descriptions were as compelling and as relevant as possible.
- Made sure meta descriptions were no more than 135 – 160 characters long
- Made sure title tags were 50-60 characters long, including spaces.
- Made sure headlines (<h1> tag) were not the same as the title tag.
- Removed identical meta descriptions and title tags.
- Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.
Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.
10 YouTuber’s That You Should Be Following Right Now
According to YouTube, there 1 billion monthly active users on the platform, average YouTube users visits the site 14 times per month, Users spend an average of 25 minutes on the site each time, 40% of YouTube traffic comes from mobile 92, billion page views each month {13x World Population} ..
Those 10 YouTuber’s provide the best advice:
Subscribed them, and learn the best from Google
Search Engine updates & other Google developments.!
Related Articles:
- [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date?
- [INFOGRAPHIC] How to Optimize the CTR & Get More Clicks from Google
- SEO Tips: Direct from Matt Cutts
- John Mueller’s Office Hours Hangout
- Top (Search Engine Land) News
- Learn SEO and Social Media
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!
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@araghuwanshi6 
LinkedIn Profile 
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Google +
[INFOGRAPHIC] How to Optimize the CTR & Get More Clicks from Google
When people search on Google and your blog appears in the search results pages (also called SERPs), there are certain elements that can attract users to click on your link. I’ll tell you what those elements are and how they’ve gotten through more clicks (CTR optimize) from the pages of Google.
What is CTR and SERPs?
CTR – The CTR (Click Through Rate) is the number of clicks it receives divided by the number of times the link shown in the results pages of Google (clicks ÷ times shown = CTR) link. Is usually represented as a percentage and of course the higher the better. For example, if a link to my blog appears 100 times in the results of Google and 10 users clicked on it have a CTR of 10 clicks / 100 times that shown = 0.1 = 10%
SERP – The SERP (Search Engine Results Page) is the page of search engine results. For example, if you search “Hire Professional SEO Expert” on Google, the search results page that shows Google is a SERP. Normally in each SERP about 10 links as results of the search are shown.
One of the best sources of data for troubleshooting website performance issues (like low %CTR from search engine results) is Google Webmaster Tools, and in the “Search Queries” section you can see the famous CTR.
See the Infographic more details …
To find out more about how Infographics contribute to an effective content marketing strategy, have a look at these additional resources:
- The Ultimate Infographic Marketing Guide
- Infographic: Looks Matter: Attracting Customers with Infographics
- Infographic: Increase CTR to Integrate Visual Content Into Your Marketing Campaigns
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!
Follow him on
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Video: Matt Cutts On How Does Google Think About Search Quality When It Relies On Subjective Signals
The latest from Re-tweet Video, On Monday, May 20, 2013, Matt Cutts (Head of Webspam at Google) has just released another Webmaster Help video on YouTube. This time, Cutts respond to question asked by Dimwit: “How does Google think about search quality when it relies on subjective signals”.
And the question of……
How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to evaluate entire domains without the context of the search query itself)?
Here is the video for you all to watch:
RT @mattcutts: A brand-new video: “How does Google think about search quality when it relies on subjective signals?” goo.gl/fHvCu
— Alok Raghuwanshi (@araghuwanshi6) May 21, 2013
Checked with reference to the documents mentioned below…
- YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
- Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
- Webmaster Central: http://www.google.com/webmasters/
I covered this on Google Matt Cutts (mattcutts) on Twitter and then “SHARE” it on Google+. Matt Cutts did very well answering questions and explaining things.
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.
Follow him on
Facebook Profile @araghuwanshi6 LinkedIn Profile YouTube Channel Google
Video: Matt Cutts On Why Does Google Show Multiple Results from the One Domain?
The latest from Yesterday News, Many times, you must have noticed Google showing multiple search results from a single domain for a single query.
Google’s head of search spam, Matt Cutts put out a new webmaster help video Published on May 15, 2013. This is a response to question asked by Blind Five Year Old, SF, CA: “Why does Google show multiple results from the same domain? ”
Why does Google continue to present multiple results from one domain on a search result? (Does it really benefit the user to have 7 results from Yelp?)
Check It Out Video:
RT @mattcutts: Long but in-depth video today: “Why does Google show multiple results from the same domain?” goo.gl/CBK1U
— Alok Raghuwanshi (@araghuwanshi6) May 17, 2013
Checked with reference to the documents mentioned below…
- Webmaster Help Forum: http://productforums.google.com/forum/#!forum/webmasters
- YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
- Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
- Webmaster Central: http://www.google.com/webmasters/
I covered this on Google Matt Cutts (mattcutts) on Twitter and then “SHARE” it on Google+. Matt Cutts did very well answering questions and explaining things.
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.
Follow him on
Facebook Profile @araghuwanshi6 LinkedIn Profile YouTube Channel Google
Alok Raghuwanshi: Best Tips & Tricks On SEO, Digital Marketing, & Social Media 