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Archive for February, 2012

SEO Full Website Review Checklist – Onpage Optimization


Technical analysis of the SEO is one of the main successful SEO campaign to take, because it exposes the organic status of the issues that will not be able to see the surface.

To complete the technical analysis of Web pages or Website as we can start a SEO campaign. Example: inspection and technical analysis, we can see whether or not the site is spider crawlable, un-trap for the provision of air navigation services, or to create any other program. Place, no matter how many trapped in the SEO was on-the-spot checks as the spiders would not be possible to see the hard work that has already been done.

User Review

  • Website Usability Review
  • Form Usability
  • Navigation Analysis

Website Health Issue

  • Indexing Report
  • Brand Report
  • Cache Report

Spider and Crawl Ability Review

  • Robots.txt Review
  • Crawl Test Analysis
  • Cloaking Issue

URL Structural Analysis, Navigation and Code Review

  • Load Time Analysis
  • Crawl Rate Analysis
  • Alt Text Review
  • Page Code Review
  • 1 URL Per Page
  • Keywords Used
  • Redirects

301 Redirects

  • Duplicate Domains
  • Canonical URL Issue
  • Domain Alias
  • Internal Duplicate URLs

Content Review

  • Well Written Content
  • Content Analysis
  • Header Tag Optimization

Meta Tag

  • Meta Description
  • Meta Keywords
  • Meta Robots
  • Meta Content Language
  • Meta-Author
  • Meta Content Type
  1. The Title Tag : <Title>Important Words Place Here</Title>

Title Tag Checklist:

  • Title Tag Length should be 70 characters including spaces.
  • Place you important keywords first in you title tag.
  • Use pipes | to separate important Keywords.
  • Ignore out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
  •  Put Company Name it at the end of the title tag.
  • Place Unique Title Tag for every page.

For Example:

Contact | Important Keywords | Company Name

Or

Important Keywords | Contact | Company Name

==================================================

2. The Description Meta Tag: <meta name=”description” content=”Awesome Description Here”>

Description Tag Checklist:

  • Description should be no longer than 155 characters including spaces.
  • “Description” tells the search engine what your page or site is about.
  • “Description” helps with click through rates to your site.
  • Don’t use full quotation marks (“”) in your description. It will likely cut off your description
==================================================3. Other Meta Tags

There are lots of other Meta tags, but none are really considered useful nowadays. Many of the tags that we used did things like:

  1. Told the spider when to come back
    <meta name=”revisit-after” content=”25 days”>
  2. Told the browser the distribution
    <meta name=”distribution” content=”web”>
  3. Told the page to refresh
    <meta http-equiv=”refresh” content=”10″>
  4. Told the page to redirect/refresh
    <meta http-equiv=”refresh” content=”x_seconds; url= http://www.jirah.us/AboutUs”&gt;

While Meta Tags aren’t the wonderful way that you may have heard, they still play an important part in helping your site get found in search engines.

Robots.txt : https://araghu.wordpress.com/2012/02/16/optimizing-robots-txt-search-visibility/

Redirect Old Domain to New Domain: https://araghu.wordpress.com/2011/12/19/redirect-old-domain-to-new-domain/

Search Engine Optimization:  Keyword Analysis Research: https://araghu.wordpress.com/2011/11/25/keyword-analysis-research-seo/

Search Engine Optimization Technical Issues: https://araghu.wordpress.com/2011/11/17/search-engine-optimization-technical-issues/

Optimizing your Robots.txt for search visibility – @araghuwanshi6


Today, we’ll highlight some technical questions to avoid that can really hurt your search visibility and rankings

Website owners, use the file/robots.txt to instruct about robot web site? This is called the robots exclusion protocol. You can use a special HTML tag to tell robots not to index the content of a page, or/and scan for links to follow.

  • Noindex:  The meta noindex tag prevents the page from being included in the index.

    Improve Your Search Engine Visibility

    Improve Your Search Engine Visibility

<META NAME=”robots” CONTENT=”noindex”>

  • Nosnippet: Meta tag description “nosnippet” prevents the appearance of the page in the search results below, and also prevents the caching page. Although this tag won’t keep your pages from the index, it can have a significant negative impact on how your pages appear in the results.

<META NAME=”GOOGLEBOT” CONTENT=”NOSNIPPET”>

  • Nofollow: The purpose of the “nofollow” tag, not to be confused with the rel = “nofollow” link attribute prevents search engine bots for any link on a page.

<META NAME=”robots” CONTENT=”nofollow”>

  • Non-descriptive Title Tags: Title tags of your pages are probably the way more important that your web pages communicate what they are about to search engines. If your tags title doesn’t tell the search engines what your comments pages, the search engines will be less likely to understand what your page talking about and be used for a relevant search query.
  • Non-semantic URL structure: URL of the Web site are another way that communicates your website from search engines. Your URLs do not pass semantic information about what pages are about, if the search engines will not take these signals. While this issue may not be serious, like “noindex”, in a competitive search legal, these signals can be the difference that separates you from your competitors in the eyes of search engines.

5th October 2009, Matt Cutts explains why a page that is disallowed in robots.txt may still appear in Google’s search results.

 

2nd July 2009, Matt Cutts explains If a page is disallowed in the robots.txt, will a link to this page transfer/leak link juice?”

 

Tuesday, March 16, 2010, Matt Cutts explains if there was at least one unfollowed link in a webpage, all links were considered unfollow? transfer PageRank?

See the Robots Exclusion standard: http://www.robotstxt.org/wc/exclusion.html

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Important Internet Marketing Factor in 2012 – Social Media | Google Plus | SEO


Social Media

Important factor in 2012 for rank Web sites in Google, Bing and Yahoo not only as social media, it makes sense that a very popular Web site higher in the search engine ratings should be, and this is what happens in 2012, what to like Facebook Twitter followers, the amount you have visited diggs or reddit and popular social bookmarking websites will all have a large role in how your Web site becomes popular, others.

SEO Trends for - 2012

SEO Trends

Google Plus +

Google ++ is a social network, that it was essentially developed by Google originally to help fight against Facebook online. In early 2012, Matt Cutts announced that Google might be including any Google and content in the results of search engines. What this means for the marketers, is that if someone in your network shares a link that is relevant to what you were seeking, it could be listed in the results of search engine Google and you might actually get organic traffic to it.

Search Engine Optimization

SEO is search engine optimization and is this process you use in getting your pages to place well on search result.

Generally SEO define into two categories.

  1. On-Page Optimization
  2. Off-Page Optimization

1. On-Page Optimization:

In On-Page Optimization you need to put the keyword phrase in the title tag, in the meta description and in meta keywords. You also need to have keywords phrase in the content of your webs-pages.

On-Page SEO is mainly focused around website content, site structure, keyword usage in titles, headings and images, along with internal and external link usage. 

Google wants to keep its customers happy to return to the relevant searches. Optimize your page for a specific keyword help not only your website ranking, but to the user, which are looking for their website, that finally keeps the previous happy Google and customers back.

2. Off-Page Optimization: 

In Off-Page Optimization the specific action you take outside of your web-pages to increase your search engine position.

Finally, search engine optimization is now more than ever in 2012, favoring slow and steady. In earlier times, it was to rank a website, it would not be uncommon to build thousands of links at once and have your site shoot straight to the first page of Google. However, do this in 2012 and you immediately want to set off alarms, and Google would classify your site as a spam website, and send you to the sandbox. To avoid this, build links to a slower, more natural rate, and more important, do this consistently!

 

Effective Local Business Listing Site – araghu.wordpress.com


You need (Local Listing and Business Listing) because Customer don’t knows who you are,

Effective Local Business Listing Site

Local Business Listing Site

what you sell and where they can find you and they also don’t even know where your shop or business is situated. So you need to your website listed with the search engine.

These site allows you to better manage you online reputation over the search engine….

Local Listing Sites List Canada |UK | USA | India

I – Top Local Listing Sites USA

  1. https://selfenroll.citysearch.com/login
  2. http://www.ask.com/?o=333#subject:asklpg:1
  3. http://listings.local.yahoo.com/
  4. http://adspecs.aol.com/
  5. https://accounts.craigslist.org/
  6. http://www.merchantcircle.com/
  7. http://www.dotster.com/
  8. http://cc.reachlocal.com/register/login.php
  9. http://www.dexknows.com/
  10. http://www.truelocal.com/
  11. http://www.yellowpages.com/
  12. http://directory.ac/
  13. http://maps.google.com/maps/place?q=alok+raghuwanshi&hl=en&cid=612419949407723705
  14. http://www.business.com/
  15. http://www.mojopages.com/index.php?mysession=YnVzaW5lc3NfYWRkbmV3QnVzaW5lc3M=
  16. http://tupalo.com/san+francisco/add
  17. http://dbupdate.infousa.com/dbupdate/index.html
  18. http://www.msnbusinessdirectory.com/
  19. http://richdir.com/
  20. http://www.judysbook.com/post
  21. http://mapreporter.navteq.com/dur-web-external/secured/submitDur.do?userType=CONSUMER&language=en#home
  22. https://my.citysquares.com/search
  23. http://www.magicyellow.com/Add_Your_Business.cfm
  24. http://www.brownbook.net/business/add/
  25. http://leads.infousa.com/Landing/UpdateListing.aspx?bas_vendor=99862
  26. http://www.zipweb.com/apply_login.php?go_to_apply=yes
  27. http://cityvoter.com/profiles/add
  28. http://www.discoverourtown.com/NewListing.php
  29. https://www.bizjournals.com/account/sign_in/?uri=http%3A%2F%2Fbusinessdirectory.bizjournals.com%2Fclaim%2Fadd
  30. https://foursquare.com/
  31. http://www.yellowbook.com/
  32. http://www.yp.com/
  33. http://www.yelp.com/writeareview/newbiz?search_loc=xxx
  34. http://www.google.com/local/add/businessCenter

II – Top 50 Business Listing Site UK 

  1. city-visitor.com
  2. localdatasearch.com
  3. marketlocation.my118information.co.uk
  4. qype.co.uk
  5. tipped.co.uk
  6. blogstorm.co.uk
  7. yell.com
  8. zoominfo.com
  9. uksmallbusinessdirectory.co.uk
  10. web-design-directory-uk.co.uk
  11. localblox.com
  12. attrakt.com
  13. localpeople.co.uk
  14. mylocalservices.co.uk
  15. hotfrog.co.uk
  16. freeindex.co.uk
  17. bview.co.uk
  18. applegate.co.uk
  19. london.backpage.com
  20. brownbook.net
  21. cylex-uk.co.uk
  22. foursquare.com
  23. local.trueknowledge.com
  24. londondirectory.co.uk
  25. scoot.co.uk
  26. touchlocal.com
  27. directory.independent.co.uk
  28. directory.thesun.co.uk
  29. smilelocal.com
  30. thebestof.co.uk
  31. wheresbest.co.uk
  32. viewlondon.co.uk
  33. upmystreet.com
  34. 118.com
  35. 123bang.com
  36. agentlocal.co.uk
  37. approvedbusiness.co.uk
  38. britaine.co.uk
  39. city-listings.co.uk
  40. businessnetwork.co.uk
  41. companiesintheuk.co.uk
  42. fyple.co.uk
  43. gomy.co.uk
  44. manta.com
  45. locatrade.com
  46. business.localmole.co.uk
  47. misterwhat.co.uk
  48. workingfeedback.co.uk

III – Canada Business Listing Site

  1. http://foundlocally.com/
  2. http://www1.canpages.ca
  3. http://www.hotfrog.ca
  4. http://www.phonepages.ca/
  5. http://www.cdnpages.ca/
  6. http://www.n49.ca/
  7. http://www.411.ca/
  8. http://www.canadaone.com
  9. http://www.esourcecanada.com/
  10. http://toronto.kijiji.ca/
  11. http://listings.local.yahoo.com/
  12. http://canada.oodle.com/
  13. http://www.universelisting.com/
  14. http://www.wikihow.com/
  15. http://www.yelp.ca/biz
  16. http://www.zarvaragh.com/
  17. http://www.canadianbusinessdirectory.ca
  18. http://www.ledc.com/
  19. http://www.manta.com
  20. http://us.kompass.com/
  21. http://businesspatrol.com/
  22. http://www.crunchbase.com/
  23. http://www.ibegin.com
  24. http://www.ourbis.ca
  25. http://www.clickthru.net/
  26. http://www.brownbook.net
  27. http://www.ask.com/
  28. http://www.getfreelisting.com/
  29. http://www.zvents.com/mississauga_on/
  30. http://www.gigpark.com/
  31. http://www.plaxo.com/
  32. http://www.xomreviews.com/
  33. http://builtwith.com/
  34. http://www.spoke.com/
  35. http://www.inlocal.com/
  36. http://spotabusiness.com/
  37. http://www.whynotad.com
  38. http://www.my-company-profile.com
  39. https://www.xing.com
  40. http://www.focus.com
  41. http://www.profileindex.com/
  42. http://www.zoominfo.com/
  43. http://www.vendorland.ca/
  44. http://www.localbee.ca/
  45. http://www.gcoupon.com/
  46. http://www.servicemagic.com/
  47. https://shoutmy.biz/
  48. http://shopsteinbach.ca/
  49. http://www.ontario.servpro.ca
  50. http://www.tuugo.ca/
  51. http://www.statscrop.com/
  52. http://www.weblocal.ca/
  53. http://www.digitalspinner.com/
  54. http://canada.webdesignfinders.net
  55. http://www.yalwa.ca/
  56. http://www.whichwebdesigncompany.com/
  57. http://www.dakitaki.com/
  58. http://www.mycanadabusiness.com/
  59. http://corporate.goldbook.ca/
  60. http://www.openwifispots.com/
  61. http://www.cylex.ca/
  62. http://www.ottawakiosk.com/
  63. http://thedomainfo.com/
  64. http://informe.com
  65. https://www.clickbook.net/
  66. http://website.informer.com
  67. siteworthcanada.com
  68. http://vimeo.com/
  69. http://www.scoop.it
  70. http://etalii.info/
  71. http://en.gravatar.com

hope this help your online business @araghuwanshi6

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