Where Does the Right SEO Strategy Begin?

Are you starting in the world of SEO? Welcome! In this post we will clarify the picture and we will explain everything you need to know to implement a strategy that works.

As you know, or maybe you’re finding, along a series of 5 articles I have been introduced in this blog different aspects of the SEO.

And to close the loop, I thought it would be interesting to summarize all of them to give you an overview of how you could start practicing. Keep reading!

Keyword Search

A good choice of Keyword is essential to save your efforts and avoid setting unattainable goals. Therefore, I suggest that the first step is to create a list of Keywords and validate it, trying to figure out which are the ones that can bring qualified visitors.

In the article “How To Do Keyword Research – The Beginners Guide to SEO” Moz explained different methods to help you build your list and see if they can really bring you traffic.

But do not forget that, besides having a reasonable number of searches, these keywords are bringing visitors who really need what you offer.

Keyword Analysis

Once you have your list of relevant keywords and potential qualified traffic, you should analyze its viability. It is trying to figure out which of them would be possible to position your current resources (domain authority, bonds, budget, etc.)

In “The Ultimate Guide to Keyword Competition: Tips from 35 Experts on Competitive Keyword Analysis” You can learn a simple method to begin familiar with the subject. And I take this opportunity to remind you once again that, in my opinion, any analysis you do with various metrics, you use it to compare Keywords together.

Not you stay stuck in the process of calculating different metrics of different services and creating complex spreadsheets. Unless you’re really competitive Keywords behind, you do not need all that.

If, for example, you decide to simply take into account the Authority’s domain, write the metric of the top 10 results of all your keywords and see which of them can be comparatively easier to position.

You can learn more about some metrics like Mobile Device Usage in the article “21 Metrics for Monitoring SEO Health”

SEO on Page

The next step is to optimize your SEO on Page for the keywords you’ve chosen position. This is an important step, but no need to complicate too much.

In the “Roadmap to Improve Your SEO” you have everything you need to make a right on Page SEO. Remember that this optimization must be done for each page using the keywords you want to position on each.

Content Marketing & Promotion

Once you have created your content, you do not sit around waiting for your visitors: promote your items. In the same way that you have very little chance of getting a job if not actively looking, users must know the existence of your items in order to access them.

I recommend you spend more time promoting content and understand its value. If it works in your niche, plus visitors also get backlinks.

Read my article on “Blog Marketing Factors to Improve Your Blog Traffic” to know where to start. I hope that after reading it, understand that it is necessary to promote your content and make this action a habit.

Image Credit: shopify

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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[Infographic] – SEO Value Of Google+Profile Using Rel=”Author”

Google +  is a social network, that it was essentially developed by Google originally to help fight against Facebook online. In early 2012, Matt Cutts announced that Google might be including any Google and content in the results of search engines. What this means for the marketers, is that if someone in your network shares a link that is relevant to what you were seeking, it could be listed in the results of search engine Google and you might actually get organic traffic to it.

Factors for adding Author Tag:

You are authentic author of the article: Google will recognize you as a real author by linking article with your profile page. It also helps to differentiate between the real authorized person and the spammer. Google adapts this method to discover the authenticate author.
Provides Credibility and Coverage: Since you are the only authorized person so credit for the article comes to you, in terms of coverage it shows about how many people have circled you on Google+ and also clicking on link provides information about you from Google+ profile. So one or other way it also helps in making your network strong.

Impactful Content: Stand Out content often catches the attention of the readers. Good and High quality content grab readers. Reading lovers search for the results which includes result with author name, picture. Read More about Benefits of Rel=Author Tag to your Website

Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this:

Alok Raghuwanshi on Google+

Conclusion:

The author tag and Google Plus Profile takes a bit time to make, if you want to add extra ordinary factor to your content then make use of Author Tag. If not, you may have to face the problems of scrapers beat your content and then it becomes difficult to make your presence online.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

You might like:

Local Search Rankings – Google Place Page Optimization Tips
Google Authorship Confirms: Additional link After Hitting Back Button
The Benefits of Rel=Author Tag to your Website

Follow him on

 Facebook Profile  @araghuwanshi6  LinkedIn Profile  YouTube Channel  Google +

Why Content For SEO?