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Posts Tagged ‘seo’

Create Your 360-Degree Digital Marketing Strategy In 8 Steps [Infographic]


Create 360-Degree Digital Marketing Strategy In 8 Steps

Do you need help planning and implementing your Digital Marketing Strategy? Want to understand the different areas in which you need to excel?

Give your Digital Marketing Strategy the boost it needs with the right cocktail. Wheelhouse Advisors share their Digital Marketing Strategy in this infographic.

360 Digital Marketing Strategy  Infographic

This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Finally! Website pop-ups will soon negatively affect SEO – [January 10, 2017]


 intrusive interstitials

No Pop-Up and Overlays On Mobile!

Google announced it will punish sites that show intrusive and difficult to close pop-ups when the user opens a mobile page.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

You can find out more about the changes over at the Google Webmasters blog. Listed below the interstitials that are not allowed by Google:

 interstitial, pop-up, mobile friendly

 

Related 


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Digital Talker: 12 Hacks to Improve Your Blog and Get More Traffic


tips to improve your site Ranking (SEO)

Our most important piece of advice is: Design a user-friendly website

Klood CEO Vivion Cox has set up her own website and blog to helping companies drive more traffic, enquiries and customers using the most up to date digital technologies and techniques http://www.klooddigital.com. His blog of this week is a 12-point SEO checklist for blogs.

Take a look at the infographic below and we are sure you will find a lot of helpful tips to improve your site Ranking (SEO)

12 Hacks to Improve Your Blog and Get More Traffic Infographic

How have you maximized your Digital marketing strategy? Let us help!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Links, Content & RankBrain, Google’s Next Ranking Factor


 

Links, Content & RankBrain, Google's Next Ranking Factor

In a recent video from Google’s Search Quality Senior Strategist Andrey Lipattsev finally Confirms the Links, Content & RankBrain, Google’s Next Ranking Factor.

You can see the whole session of questions and answers below. All video is very interesting and lasts 30 minutes.

What is RankBrain?

Google uses a machine learning technology (English: “machine learning”) to display your search results. We also know that this new algorithm Google RankBrain is today the third most important position signal according to Gary Illyes, Webmaster Trends Analyst at Google.

How will the Google SEO RankBrain?

Looking to SEO, implementation of this new algorithm is not something harmful or difficult things, but on the contrary, could help better position the quality content. Moreover, with the emergence of RankBrain, we could be talking about keywords charged less importance, giving greater importance to complementary content that is closely linked to the main theme.

Comments

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

Google is Dropping Sidebar Ads in Their Search Results


Google is removing all Right Hand Side Ads on SERPs worldwide

When we searched Google ads usually found at the top on the bottom, in the sidebar, but this last section seems to be free again.

The report in the SEM Post, and have confirmed from Google: the change will affect everyone, in all languages, and has already begun to be implemented.

Google says the change is global

Google is switching up its ads

At the top now 4 advertisements will appear, and the side will now focus on showing Google products and services, not related to your Adwords project.

Since Google report that they have been testing this system for some time among a specific audience, and from day 22 of this month more people will expand further, but do not indicate whether it is something permanent or not (although we know that permanent, there is nothing in the web world).

The side section has been dedicated in a while to show information cards of various types in a while, and apparently bet Google will continue down that road. Profit surely outweighed by the top four ads (until last year were three), so not overly affect the profit of the company. Who did you notice are the advertisers, who now have fewer regions to make their auctions AdWords.

What will happen now that ‪Google‬ has removed right rail ads?

Many advertisers are wondering what this means for ‪Paid Search‬ and what they should do about it. Aaron Levy shares his predictions and advice here (Google Removed Right Rail Ads Now What)

Summary:

Google is removing the ads from the right side and will only display ads at the top of the page. This means that QS will weight more in the adRank and also the CPC will increase. because the competition on the top-of-page ads will increase. We will see a decrease in impressions, especially on the long tail search keywords.

Reference:

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

30 User Experience Statistics From 2015 To Help You In 2016


30 User Experience Statistics From 2015 To Help You In 2016

Nowadays, the user experience is definitely the most important factor for Google and other search engines. Search engine optimization based on primary user experience.Google look at bounce rate, re-direction, identical pages, duplicate description, Website URL structures, your website load speed and many others for the user. They deliver appropriate search results for users. When they’re showing this results, they use user experience.

The past few years, Google made a lot of developments like Google Caffeine, Google Panda, Google Penguin, Google Knowledge Graph, Google Exact Match Domain, Google Hummingbird, Google HTTPS/SSL Update, Google Pigeon, Google Mobile-Friendly and Google Suggest to improve the user experience during users are searching. Also, they want to predict users next query to indicate more related search results.

Here’s what you’ll learn from Experience Dynamics infographic:

1. Mobile users are five times more likely to abandon the task (if the site is not optimized for mobile)
2. 96% of smartphones users have encountered sites that weren’t designed for mobile devices.
3. 79% of people who don’t like what they find on one site will fo back and search for another site
4. 61% of the user that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
5. 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile.
6. 52% of users said that a bad mobile experience made them less likely to engage with a company.
7. 71% of publishers say well-formed mobile content boosts users engagement.
8. 81% Shoppers research online before buying.
9. 60% Users who don’t buy cite dissatisfaction, not enough information, slow connection, or a small screen
10. 2/3 of mobile consumers are looking to make a purchase the same day.
11. 63% of both male and female shoppers complete purchase related to their mobile research.
12. 80% local searches on mobile phones convert.
13. 72% of shoppers globally identify the store as important or very important compared to 67% for the internet.
14. 94% of smartphone users look for local information on their phone.
15. 73% of people to buy a product or services.
16. 8/10 consumers who signed up for emails from a brand over the past six months made a purchase based on what they received.
17. More than 9/10 agreed with the statement that good users experience just make sense.
18. 83% say a seamless experience across all devices is somewhat or very important.
19. 9/10 consumers say that access to content, however, they want it is somewhat or very important; 59% say it’s very important
20. Email with social sharing buttons increases click-through rates by 150%
21. 77% Mobile search happens at home or work even when there’s a Desktop nearby available.
22. 55% Mobile search driven conversions happen in one hour or less.
23. 82% consumers enjoy reading relevant content from company blogs.
24. 70% Consumers learn about a company through their blogs, rather than ads.
25. 60% Consumers feel more positive about a brand after consuming content from it.
26. Males are significantly more likely than females to scan a coupon or QR code to get access to information.
27. 90% of users reported they stopped using an app due to poor performance.
28. 84% of companies expect to increase their focus on customer experience measurement and metrics.
29. Nearly three-quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months.
30. The revenue impact from a 10% point improvement in a company’s customers experiences score can translate into more than one Billion.

30 User Experience Statistics You Can't Ignore Today

Improve your user experience By Using Easy Media Local SEO Services 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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Where Does the Right SEO Strategy Begin?


SEO Strategy Begin

Are you starting in the world of SEO? Welcome! In this post we will clarify the picture and we will explain everything you need to know to implement a strategy that works.

As you know, or maybe you’re finding, along a series of 5 articles I have been introduced in this blog different aspects of the SEO.

And to close the loop, I thought it would be interesting to summarize all of them to give you an overview of how you could start practicing. Keep reading!

Keyword Search

A good choice of Keyword is essential to save your efforts and avoid setting unattainable goals. Therefore, I suggest that the first step is to create a list of Keywords and validate it, trying to figure out which are the ones that can bring qualified visitors.

In the article “How To Do Keyword Research – The Beginners Guide to SEO” Moz explained different methods to help you build your list and see if they can really bring you traffic.

But do not forget that, besides having a reasonable number of searches, these keywords are bringing visitors who really need what you offer.

Keyword Analysis

Once you have your list of relevant keywords and potential qualified traffic, you should analyze its viability. It is trying to figure out which of them would be possible to position your current resources (domain authority, bonds, budget, etc.)

In “The Ultimate Guide to Keyword Competition: Tips from 35 Experts on Competitive Keyword Analysis” You can learn a simple method to begin familiar with the subject. And I take this opportunity to remind you once again that, in my opinion, any analysis you do with various metrics, you use it to compare Keywords together.

Not you stay stuck in the process of calculating different metrics of different services and creating complex spreadsheets. Unless you’re really competitive Keywords behind, you do not need all that.

If, for example, you decide to simply take into account the Authority’s domain, write the metric of the top 10 results of all your keywords and see which of them can be comparatively easier to position.

You can learn more about some metrics like Mobile Device Usage in the article “21 Metrics for Monitoring SEO Health

SEO on Page

The next step is to optimize your SEO on Page for the keywords you’ve chosen position. This is an important step, but no need to complicate too much.

In the “Roadmap to Improve Your SEO” you have everything you need to make a right on Page SEO. Remember that this optimization must be done for each page using the keywords you want to position on each.

Content Marketing & Promotion

Once you have created your content, you do not sit around waiting for your visitors: promote your items. In the same way that you have very little chance of getting a job if not actively looking, users must know the existence of your items in order to access them.

I recommend you spend more time promoting content and understand its value. If it works in your niche, plus visitors also get backlinks.

Read my article on “Blog Marketing Factors to Improve Your Blog Traffic” to know where to start. I hope that after reading it, understand that it is necessary to promote your content and make this action a habit.

Image Credit: shopify

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

Follow him on

facebook.png Facebook Profile TwitterIcon.png @araghuwanshi6 IconLinkedin.png LinkedIn Profile IconYouTube.png YouTube Channel d79cf88f3c034aae62e59e685e5143c5.png Google +

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