(Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg.
Twitter will benefit from the reputation of Google
@pedrodias well…now they are back I guess that structure will be useful now
— Lucio Ribeiro (@lucio_ribeiro) February 5, 2015
With this agreement; Twitter will enjoy the reputation of Google to be more visible to users. Thus, the microblogging site traffic and increase its audience. Additionally, users who are not yet registered on Twitter will see popular tweets and why not register on the social network thereafter. Twitter could gain additional market share and generate profits.
With this partnership, Google will have access to the microblogging site’s database and its 284 million users and will be able to provide information on trends and popular topics. The agreement signed between the two groups also allows Twitter to reassure investors. Indeed, Google is about 70% of queries in the US and 90% in Europe. Twitter will also get new users to get closer to 1.3 billion Facebook users, its main competitor in the market social networks.
How Does Google Index Tweets Today? As Stone Temple Consulting Explained:
— Eric Enge (@stonetemple) February 10, 2015
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!