Warning Signs That Your Titles & Headlines Sucks [Updated]

Why Do Headline Matters?

Compelling headlines are critical to a successful content marketing strategy.

It’s the first (and possibly only) chance to attract attention to a piece of content.

Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.

Where Did The Date Come From?

Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.

We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.

Goals Marketers Have for Content

Each goal has its own metric for success, and each does something different for your organization.

#The Good: What Drives People to Click on Headlines?

1.  (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
2. (37% CTR Increase) Including “Photo’ in the headline
3. (22% Including “Who” in the headline)

#The Bad: What Drives People to Not Click on Headlines?

1. (59% CTR Decrease) Including “Tip” & “Magic” in the headline
2. (58% CTR Decrease) Including “Credit” in the headline
3. (49% CTR Decrease) Including “simple” & “Cure” in the headline
4. (44% CTR Decrease) Including “need” in the headline
5. (41% CTR Decrease) Including “Free” in the headline
6. (26% CTR Decrease) Including “secret” in the headline
7. (23% CTR Decrease) Including “Trick” in the headline

#The Good: What Causes People to Take Actions?

#The Bad: What Reduce Conversion Rates?

How Long Should a Headline Be?

• Best for Social: 117 characters or fewer so it’s tweetable
• Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
• For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
• For Best Post-Click Engagement: 21-40 characters

Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered

https://soundcloud.com/cranberryradio/googles-title-tag-rewrites#t=0:00

How to improve your Click-Through Rate (CTR) using Google Search Console

• Making sure an essential keywords and phrases for the web page appeared in the meta description.
• Making sure the main keywords were first in title tags.
• Edit meta descriptions so they were more readable and purposeful.
• Made sure the meta descriptions were as compelling and as relevant as possible.
• Made sure meta descriptions were no more than 135 – 160 characters long
• Made sure title tags were 50-60 characters long, including spaces.
• Made sure headlines (<h1> tag) were not the same as the title tag.
• Removed identical meta descriptions and title tags.
• Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Tweets Now Show Up in Google Search Results – Again

(Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg.

Twitter will benefit from the reputation of Google

@pedrodias well…now they are back I guess that structure will be useful now

— Lucio Ribeiro (@lucio_ribeiro) February 5, 2015

With this agreement; Twitter will enjoy the reputation of Google to be more visible to users. Thus, the microblogging site traffic and increase its audience. Additionally, users who are not yet registered on Twitter will see popular tweets and why not register on the social network thereafter. Twitter could gain additional market share and generate profits.

With this partnership, Google will have access to the microblogging site’s database and its 284 million users and will be able to provide information on trends and popular topics. The agreement signed between the two groups also allows Twitter to reassure investors. Indeed, Google is about 70% of queries in the US and 90% in Europe. Twitter will also get new users to get closer to 1.3 billion Facebook users, its main competitor in the market social networks.

How Does Google Index Tweets Today? As Stone Temple Consulting Explained:

How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO http://t.co/FfchTUg4wp pic.twitter.com/pSrefMTdYZ

— Eric Enge (@stonetemple) February 10, 2015

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

Follow him on

 Facebook Profile  @araghuwanshi6  LinkedIn Profile  YouTube Channel  Google +

Social Selling On Twitter [SlideShare]

HubSpot’s Danielle Herzberg, Senior Sales Manager writing a great new blog post & this post originally appeared on the HubSpot Sales Section.

To hear Danielle’s full explanation, please see the SlideShare below:

Promoted Tweet #bestpractices for brands: pic.twitter.com/RiNPsAJ0D4

Tweet Best Practices for brands Via Twitter Advertising 

— Twitter Advertising (@TwitterAds) August 5, 2014

Some Old Stuffs: –

• In Short, Twitter Marketing Strategies For Your Business
• Matt Cutts: Facebook & Twitter Not Used For Ranking

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Twitter To Launches Redesignes Image and Video Viewing

Twitter announced the launch of a new image and video viewing Feature for Wednesday, January 30, 2013 – in particular, on profile and in search results.

• Large photos, right on the page. Click a photo from a profile page or in search results to see a larger version of that photo without leaving the page.

•  Video. Media galleries now include videos from Vine, YouTube, Vimeo, and other partners whose videos appear in expanded Tweets.

Twitter rolls out new options for viewing photos and videos – Alok Raghuwanshi

I covered this on blog.twitter.com Wednesday and then posted it on Google+.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

Follow him on

 Facebook Profile  @araghuwanshi6  LinkedIn Profile  YouTube Channel  Google +