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Create Your 360-Degree Digital Marketing Strategy In 8 Steps [Infographic]


Create 360-Degree Digital Marketing Strategy In 8 Steps

Do you need help planning and implementing your Digital Marketing Strategy? Want to understand the different areas in which you need to excel?

Give your Digital Marketing Strategy the boost it needs with the right cocktail. Wheelhouse Advisors share their Digital Marketing Strategy in this infographic.

360 Digital Marketing Strategy  Infographic

This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Google Map New Feature Help You To Find Your Vehicle In Car Parking


Google maps parking option, Google maps car parking

A small update has been made in Google Maps. Google has brought a new feature for iOS and Android users. This feature has been brought to save the parking location. The company said in a statement that “some say it’s about the journey, not the destination” but we have to think that it is about both. Google Maps for Android and iOS will not help you to go where you have to go, but it will remind you where you have parked

In this post, we are going to tell you how you can use this feature of Google on your smartphone.

How To Use Google Maps Parking Location Save-on Feature:

Step 1: After reaching your destination, open Google Maps >> tap on the blue dot >> then click ‘Save Your Parking’ to save your parking location on the map.
Step 2: Tap on the label to open your parking card, where you can provide other information related to your parking spots. Users can add notes like “Level 2, spot 57”, in which you can also save the image of your parking spots and can also send the parking location to your friends.

How will this work?

To send the location, users first need to go to the menu option on the sidebar in Google Maps. After this, by selecting the “Share Location” option, send the location to the contact number you want to send the location to. According to the company, new updates will soon be available for Android and iOS mobile users. However, the company has not yet set any date for its launch.

After sharing the location, your friend will see a small face icon on the Google Maps app, so that your friend will know where you are going. Just like the holes in Ola or Uber Cabs track. A small icon above the compass built in the Google Maps app will remind you how long the user’s location has been shared. However, if you want, you can stop the location share even before time. Your friends will not be able to track you after closing.

This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Top 6 SEO Experiments That Will Completely Blow Your Mind – [INFOGRAPHIC]


Top SEO Experiments

#1 Does Organic Search Click-Through Rate Matter?

More than ever! Search engines reward pages that have high user engagement with top SERP Positions

#2 Is CTR an Organic Search Ranking Factor?

Pages that beat the expected average organic CTR for a given position were far more likely to rank in the top four positions.

#3. Can Rewriting Your Titles Boost Your CTR

If your organic CTR is low, use a more engaging headline formula that entices people to click like crazy.

#4 Do Website Engagement Rates Impact Organic Search Rankings?

If your bounce rates, time on site, and conversion rates are above average, then your pages are more likely to be in top organic positions.

#5 Do Engagement Metrics Impact Featured Snippets Selection?

An unusually high CTR and unusually high time on site can help Google find featured snippets from content that doesn’t even rank on Page 1

#6 What’s the REAL Relationship Between Organic Rankings & Social Share?

High social engagement rates correlate with high CTR, and vice versa. The link between organic rankings and social shares is how engaging your content is.

Increase ↑↑ Organic CTR Just by Changing Your Boring Title (to Defeat Rankbrain) #SEO

This post originally appeared on the SEO Tutorial Canada section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

3 Must-Have Google Chrome Extensions To Increase Your Productivity


Time-Saving Google Chrome Extensions For Focus and Productivity
1. Boomerang:

It is specifically built for your Gmail account. With it, you can write an email and then schedule it to be sent or returned at a later date. You can track messages to make sure that you hear back, and schedule reminders right inside Gmail. Boomerang also helps you postpone incoming emails, by making them disappear from your inbox into a specific folder or label.

2 Grammarly:

Grammarly is a free widget that will check spelling and grammar on just about everything you write. It can be an email or a Facebook/Twitter post. For a fee, you can upgrade your account and check for plagiarism and look for better sentence structures.

3. Momentum:

With this extension, you will see inspirational quotes whenever you open a New Tab on your web browser other than the bland that most browsers display. You will also get to create a to-do list, check the weather and set a daily focus reminder to help organise your schedule.


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Infographic: Content Marketing Trends You Need to Know About


Content Marketing Trends You Need to Know About

Image: Image by ZURB via Flickr

This is part of series called Digital Marketing.

Content marketing has become one of the most powerful means available to us today; especially in a world that increasingly, more people who care more mobile devices and social networks over other media.

Check out the visual below for seven content marketing trends for 2016, which comes courtesy of Brandanew.  (keep reading for further insights):

Content-Marketing-Trends-Infographic

This post originally appeared on the Digital Marketing section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Finally! Website pop-ups will soon negatively affect SEO – [January 10, 2017]


 intrusive interstitials

No Pop-Up and Overlays On Mobile!

Google announced it will punish sites that show intrusive and difficult to close pop-ups when the user opens a mobile page.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

You can find out more about the changes over at the Google Webmasters blog. Listed below the interstitials that are not allowed by Google:

 interstitial, pop-up, mobile friendly

 

Related 


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

26 of the Best LinkedIn SlideShare Presentation Growth Hacks


LinkedIn SlideShare Presentation Growth Hacks

Are you looking to build your brand or generate leads on Slideshare?

Want to know which Slideshare techniques generate the more engagement and website traffic?

The visual content is the most consumed on the Internet. Whether you use Youtube video or upload to Facebook videos of your products , you have to continually text formats to increase your rankings.

Mainly because SlideShare Presentation very well for themselves in highly competitive searches and because they reinforce a textual content as a post and generate more branding, authority, and confidence.

Let’s start with the MOST important optimization tip for your SlideShare Presentation.

Introduction

  • Analytics: A Simple dashboard presents strong analytics options. Reports show insights into content views, traffic sources, viewer reactions and more.
  • Brand: Create branded SlideShare page by selecting a theme, customizing the colors, background and banner image.
  • Call to Actions: Create a call to actions by embedding a link to your website, blogs or specific landing pages designed to attract leads.
  • Documents: Increase the reach of strategic marketing documents by uploading PDFS or Office files.
  • Explore: Click ‘More Topics’ for an “Explore” page where slide-shares are organized by topics, most popular and editor’s picks
  • Forms: You can collect leads by placing lead forms at various places in your documents of having them appear when a user request a download
  • Reach: Slideshare reaches an enormous audience estimated at 60-million unique visitors per month.

Take a look at this infographic from Topnetseo which gives you A to Z guide to optimizing SlideShare Presentations for search engines.

LinkedIn SlideShare Presentation Growth Hack Techniques

Image Courtsey: getlinkedinhelp

We are Digital Marketing Experts. Send us mail araghuwanshi@gmail.com to know more benefits of Search Engine Optimization / Social Media Marketing.

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