Archive for the ‘SEO Tutorial Canada’ Category

How To Choose Keywords to Rank Higher on Google

How to choose keywords for seo

Choose the keyword for an article is not a science, the truth, although there are certain tips that can go well to hit your target audience. In this article, you will learn the method to choose the best SEO keywords.

The first thing you have to understand is what types of keywords there are three different types of search queries

1. Transactional search queries: That help them find the place to make the transaction of exchange (Aka “do” Keywords)


  • health insurance quotes
  • buy superman t-shirt
  • family restaurant near me
  • best restaurants in bhopal for couples
  • kesari movie tickets

2. Navigational search queries: The help them find the general information (AKA “Know” keywords)


  • Dainik Bhasker website
  • Facebook
  • Twitter
  • Times of India

3. Informational search queries: The help them find a specific brand, products, or services (AKA “go” Keywords)


  • bhopal home price
  • kesari movie review
  • reason for jet airways loss
  • reason for migraine
  • reason for viral fever in babies

What Are Buyer Keywords?

A Simple Roadmap:

#1 The first is put yourself in the place of the users who will read and think about what keywords do you think that users could put in google to find what they need? (Who is your reader?)

#2 Make a list of words that you consider important for each product/service/ page or your site. Important things is to clear about what you offer on each page and to differentiate it from your other pages. That is why it is very important to analyze the general ideas of each page and put them in a list.

For Example:

Suppose I have an “Online Shoe Store”, a good keyword, in this case, could be “Buy Online Sports Shoes” that does not have as many searches as “Shoes” but has two advantages:

[a] It is easier to place “Buy Online Sports Shoes” in the first place


[b] It is very likely that a good percentage of people who come to the site using this keyword end up buying.


READ: 3 Must-Have Google Chrome Extensions To Increase Your Productivity

READ: Ecommerce SEO Strategy to Enhance your Product Page ! High Visibility


#3 Identify similar keywords and concepts and their search volume. Choose a two-term main keyword for which you want to position yourself for the long-term.

#4 Complete this main keyword with 3 to 7 secondary keywords from 2 to 3 terms that are all very relevant and semantically close to your main word for which you want to position yourself in the medium term. They correspond to your categories in the blog and the elements of the main navigation.

#5 Optimize each of your posts with keywords from 3 to 5 terms ( long tail strategy) to achieve short-term visibility.

READ: Top 6 SEO Experiments That Will Completely Blow Your Mind – [INFOGRAPHIC]

Note: Remember that this is not a once-in-a-lifetime job. We recommend repeating this process on a regular basis.


Keyword Research

To The Web share their guide to keywords and SEO in this infographic.

How To Choose Keywords to Rank Higher on Google Infographic

Expand knowledge

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.


The 7 Best Digital Product You Can Sell Online

Best Digital Product You Can Sell Online

There is no longer an excuse to stay out of this great opportunity that brings us today the information age, and for that, I bring you seven digital products to sell

#1. E-Books Or Digital Book

This is one of the best known digital products to sell on the market, and if that has been growing lately. Every time there are more people who, for practicality, or for time, come buying these eBooks to read them from their tablets, cell phones or computers, for that reason the great opportunity with it.ebooks are short books in a virtual format of approximately 50 to 80 pages, in which you can develop in a very complete way any subject of interest.

So if you like writing and you believe that it is in your hands to create a valuable book, you can start writing it, filling its pages with good content and making use of digital programs for its layout, one of the programs that can be of help is the Amazon desktop publishing … Once you have it written, you can offer it to the entire world without limitations through your social networks, paying other influencers by mentions, website, paid advertising from Facebook, among others …

READ: 8 Steps to Create and Sell an eBook on Your Website

#2. Audiobooks

Once you have created your written book, you can sell it in the audiobook version, believe me, there are many people who will prefer it in this way and it will be very easy for you to offer it in this new format. In addition, you will not have to make any investment because like the rest of the products on this list, it is digital.

READ: How To Read Your Own AudioBook And Sell Direct To Customers

#3. Online Courses

Online courses are an excellent option if you want a digital product that produces good income. You can create it in relation to a subject of which you are a specialist, but if you are not, you can also do an exhaustive web crawl to build it little by little. You can make use of different resources, either written content that you already have or videos already recorded.


#4. Tutorials or Educational Lessons

On the web there are basic tutorials that you usually find on YouTube for free, however, you can also create much more advanced and complete tutorials to which you can put a commercial value and sell online to everyone.

Surely there will be people out there willing to pay for your knowledge!

READ: 15 Platforms to Publish and Sell Online Courses 

#5. Music

If you like to compose and sing, the internet is an excellent place to market your art, you can record your songs and sell them on some websites.

READ: Sell downloads and CDs worldwide

#6. Online Communities

You can create communities in order to bring together people who share the same interests so that they can talk about and discuss them from forums and other methodologies. If you create one of these communities, you can offer access to it in exchange for a modest one-time, monthly or annual payment.

#7. Plugins

When we talk about Plugins, we talk about applications or additional features that can be added to a software to incorporate new features into it. This can be an excellent option if you like the world of digital programming since thousands of new plugins are installed daily.

READ: Commercial Developers: How to Sell Your First 100 WordPress Themes and Plugins

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

8 Digital Marketing Trends to Invest in 2018

Digital Marketing Trends By Alok Raghuwanshi

When it comes to marketing trends, unfortunately, there is no magic bullet that tells us exactly what technology or channel will be the most used within the next few years.

The key is in observing users. As users change the way they behave, companies and marketing teams must adapt to them. Personalization, content marketing, the use of multiple channels, are some of the examples of how to respond to an audience that is constantly evolving.

#1 Omnichannel and Multiformat Content Marketing

Content Marketing continues to be one of the keys to converting visits to customers. But now it is not enough to just write content. Users are looking for information in different formats and on different channels at the same time. In 2018 we will see how the content teams become more varied, where designers, experts in video, social media and different formats will be integrated.

The data speaks for itself: according to the study of Demand Gen Report, 47% of user saw between 3-5 forms of content before starting a purchase process.

We must invest in a multiformat and multichannel strategy where the same content is presented in a variety of channels and formats in order to respond to the needs of users.

#2 Personalization

Let’s say things as they are: mass marketing is dead – long life to personalization!

We already know that content marketing will be one of the main focuses of marketing strategies in 2018, this must be aligned with something very important: a personalized experience for each type of customer.

Companies must put aside static content and start investing in dynamic pages that are able to respond to different customer characteristics thanks to intelligent content.

#3 SEO in all your formats

Aligning your SEO strategy with your content strategy is the best investment you can make for 2018. Most likely, your web team and your blogging team are already optimizing your content for SEO, but now we must go further: you have to Make sure you optimize content in all its formats: video, images, social networks, audio etc. The key is to invest in SEO before creating new content. This way you make sure you increase your chances of conversion (8 Game-changing Trends That Will Shape SEO in 2018)

#4 Short Videos

In a culture led by mobile devices, the video is one of the most consumer formats. In 2017, 90% of all content shared by the user on social networks was in video format. Now the challenge is to capture the attention of the audience in the first 3 seconds.

One of the creative leaders of Facebook, mentioned during Social Media Week in London, that not making short videos is no longer an option. Brands that are not using video as part of their social media strategy should start now. And remember, they should be short, work without sound and get attention in the first 3 seconds.

#5 Live streaming is increasing its relevance

While we already know that video will be the preferred format for consumers during 2018, when it comes to social networks, live streaming seems to be taking more prominence. According to Facebook, users spend 3 times more time watching live videos than videos that no longer are. They also comment 10 times more than in a pre-recorded video.

Live videos are a great opportunity to increase interaction with your users, give a more human face to your brand and integrate new formats into your strategy. Over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x.

#6 Automation of internal processes

If you work in secure marketing you are already using some kind of automation software to schedule your posts on social networks, send emails or track your prospects. Now the key is to use automation tools to optimize your internal sales and marketing processes.

Every company should have a CRM that allows to identify opportunities, generate automatic post templates, schedule meetings with clients with a click etc. If the teams are spending time on manual activities it is because something is going wrong as there are tools to automate almost everything.

#7 Artificial Intelligence

For many, the words artificial intelligence may sound like something from a science fiction movie. Most likely, they are already using it in their day today. If you asked Siri about the climax, or read your calendar, you are already a user of artificial intelligence. In marketing issues, the use of behavioural data to optimize the layout of your website or your chatbot is also artificial intelligence. Although artificial intelligence can be considered “new” yet, within the next 12 months you will see it as an integration to most of the tools we use every day.

#8 Chatbots

Chatbots are a very good example of how automation will have a great impact on the way we do business in 2018. These “virtual assistants” operated by artificial intelligence can deliver customers real-time answers at any time. After Facebook Messenger opened its API, many companies began to test these tools. The challenge is to achieve a user experience that is even better than a typical customer service and allow automating repetitive tasks so that customer service teams focus on adding value.

2017 was one of the most active years in terms of new technologies, trends and formats in the marketing industry. 2018 will not be different so we recommend you be prepared, invest in the key areas to be able to advance these trends and not be trying to catch up later.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Google For India: 106 Million Indian Consume News Online, 28% Voice Search and Hindi Search Queries Growing 400%

 Google for India event in New Delhi 2017

Today Google has organized an event called ‘Google for India’ in New Delhi. Google has already sent media invoices for this event. In this event, Google’s Product Management Vice President Caesar Sengupta and Google Maps director Martha Welsh are also present.

Google for India is an annual event, this time the third edition has been organized. In 2015, Google for India event was hosted by Google CEO Sundar Pichai. At that time, Pichai had announced free Wi-Fi for 100 railway stations. Also, other major announcements were made during the event.

Here we will share all the information related to the event.

At the moment in the event, Google provided information that Indians download nearly 1 billion apps from Google Play Store every month.


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Create Your 360-Degree Digital Marketing Strategy In 8 Steps [Infographic]

Create 360-Degree Digital Marketing Strategy In 8 Steps

Do you need help planning and implementing your Digital Marketing Strategy? Want to understand the different areas in which you need to excel?

Give your Digital Marketing Strategy the boost it needs with the right cocktail. Wheelhouse Advisors share their Digital Marketing Strategy in this infographic.

360 Digital Marketing Strategy  Infographic

This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Google Map New Feature Help You To Find Your Vehicle In Car Parking

Google maps parking option, Google maps car parking

A small update has been made in Google Maps. Google has brought a new feature for iOS and Android users. This feature has been brought to save the parking location. The company said in a statement that “some say it’s about the journey, not the destination” but we have to think that it is about both. Google Maps for Android and iOS will not help you to go where you have to go, but it will remind you where you have parked

In this post, we are going to tell you how you can use this feature of Google on your smartphone.

How To Use Google Maps Parking Location Save-on Feature:

Step 1: After reaching your destination, open Google Maps >> tap on the blue dot >> then click ‘Save Your Parking’ to save your parking location on the map.
Step 2: Tap on the label to open your parking card, where you can provide other information related to your parking spots. Users can add notes like “Level 2, spot 57”, in which you can also save the image of your parking spots and can also send the parking location to your friends.

How will this work?

To send the location, users first need to go to the menu option on the sidebar in Google Maps. After this, by selecting the “Share Location” option, send the location to the contact number you want to send the location to. According to the company, new updates will soon be available for Android and iOS mobile users. However, the company has not yet set any date for its launch.

After sharing the location, your friend will see a small face icon on the Google Maps app, so that your friend will know where you are going. Just like the holes in Ola or Uber Cabs track. A small icon above the compass built in the Google Maps app will remind you how long the user’s location has been shared. However, if you want, you can stop the location share even before time. Your friends will not be able to track you after closing.

This post originally appeared on the Guest Blogging section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Top 6 SEO Experiments That Will Completely Blow Your Mind – [INFOGRAPHIC]

Top SEO Experiments

#1 Does Organic Search Click-Through Rate Matter?

More than ever! Search engines reward pages that have high user engagement with top SERP Positions

#2 Is CTR an Organic Search Ranking Factor?

Pages that beat the expected average organic CTR for a given position were far more likely to rank in the top four positions.

#3. Can Rewriting Your Titles Boost Your CTR

If your organic CTR is low, use a more engaging headline formula that entices people to click like crazy.

#4 Do Website Engagement Rates Impact Organic Search Rankings?

If your bounce rates, time on site, and conversion rates are above average, then your pages are more likely to be in top organic positions.

#5 Do Engagement Metrics Impact Featured Snippets Selection?

An unusually high CTR and unusually high time on site can help Google find featured snippets from content that doesn’t even rank on Page 1

#6 What’s the REAL Relationship Between Organic Rankings & Social Share?

High social engagement rates correlate with high CTR, and vice versa. The link between organic rankings and social shares is how engaging your content is.

Increase ↑↑ Organic CTR Just by Changing Your Boring Title (to Defeat Rankbrain) #SEO

This post originally appeared on the SEO Tutorial Canada section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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