here are some free Keyword Tools you should look at using to help you with your Keyword Research, but first you just need to use your common sense.
I suggest do the following:
Let us assume you run a Hotel in Washington, your main keywords would be:
Hotel in Washington
Now, you do not need to do much research to realize that your main Keywords are:
Hotel in Washington
But the first thing to do is to look at all the immediate variations of those Keywords:
Hotels in Washington
Hotels in the Washington Area
Hotels in and around Washington, etc.
What you should then do is brainstorm other keywords relating to Hotels:
Places to Stay
Then expand on these new Keywords as with the Hotel in Washington example, and you will end up with about 21 highly targeted keywords as follows:
Hotels in Washington
Hotels in the Washington Area
Hotels in and around Washington
Accommodation in Washington
Accommodation in the Washington Area
Accommodation in and around Washington
Places to Stay in Washington
Places to Stay Washington
Places to Stay in the Washington Area
Places to Stay in and around Washington
Motels in Washington
Motels in the Washington Area
Motels in and around Washington
Why is this so important? Well, if your target Keywords exactly match the keywords people are using on Google you will stand a much better chance of appearing higher up the page.
When you start building your actual site, one important on-site technique you can implement is the inclusion of meta tags in your web pages. Meta tags are special snippets of code that are included before the body content of your site that contain information about your site’s name and purpose. Other than the title tags, these tags aren’t visible to visitors on your site, but they provide valuable information to the search engine robots that determine which search terms to display your site for.
The most popular tags for SEO purposes are title, keyword and description tags, all of which provide more information to the search engines about your site’s content and what search terms its most relevant to.
The first tag you should include is a title tag, structured like this:
While this isn’t exactly a meta tag, it’s usually categorized as one because it occurs in the “HEAD” area of your webpage (before the body region). However you’d like to categorize it, this tag helps the search engines scouring your site to figure out what the page is called and what should be displayed in the search results. For search engine optimization purposes, it’s important to include your page’s main target keyword or keyphrase in the title so that search engines will know to display your site when a user searches for that specific term.
Keyword Meta Tags
Keyword meta tags are also important, as they let the search engines know which searches the site is relevant to. A keyword tag is set up like the following example:
A good keyword tag includes between 3-10 keywords that are relevant to your page. Stuffing this tag full of 50 keywords won’t help you rank for more keywords – if the search engines can’t determine that the keyword is relevant to your content, they may penalize you with lower amounts of traffic. Be sure that any keywords you choose to include in this tag are actually used on the page.
Description Meta Tags
Many sites also make use of description meta tags – although many SEO experts disagree about whether they actually contribute to your site’s SEO. At the very least, description tags let you control the paragraph of text that will be displayed below your site’s name in some of the search results. Description meta tags are structured like this:
This meta tag controls what will be displayed in the search engine results when your site comes up in the rankings. Natural search results usually display the page’s title and description.
So even if meta description tags don’t contribute to improving your site’s rankings, writing a good description may help convince search engine visitors to click through to your site. You can even use this description as an opportunity to pre-sell potential visitors on any products you’re selling with persuasive, targeted language.
While not exactly classified as meta tags, in addition to these techniques, including your major keywords and keyphrases in headline titles is a great way to boost your search engine rankings. Using heading tags on your pages is simple – instead of just including your text and adjusting the size to make it larger, wrap it in a heading tag structured like this:
Your Title Here
There are six different heading sizes – h1, h2, h3, h4, h5 and h6. The top heading of your page should be wrapped in h1 tags and should include your page’s main keyword or keyphrase.
Another good on-site SEO technique is to frequently update your site with fresh, new content. The search engines love sites that are regularly updated. When you add new content be sure to let the search engines know that you’ve updated with your site with XML-compliant sitemaps.
The Meta Description Tag is a part of HTML code . The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether she wants to visit your site or not.
Some Search Engines prefer to ignore your Meta Description Tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash, Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such a case, Google picks up your entire Meta Description Tag and displays it.
Meta Description Tag Optimization
This is the way Meta Description Tag appears in your site’s HTML code:
<Meta name=”description” content=”Meta Tag Optimization: Title Tag Optimization and Meta Description Tag Optimization. Tips about how to optimize your most important Tags.”>
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. These words do not appear anywhere else on your web page. For instance, the Title Tag of this page appears as ‘Meta Tag Optimization: Title and Meta Description Tag Optimization’ at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site’s HTML code. Usually, the Title Tag is the first element in the area of your site, followed by the Meta Description and the Meta Keywords Tags. Before, we discuss the Title Tag in greater detail; lets see how it looks in your web site’s HTML code:
Meta Tag Optimization: Title and Meta Description Tag Optimization