Archive for July, 2011

Why You Need Social Media Optimization

Social Media Optimization or SMO is about to establish a strong presence on popular social media sites. It is not simply to drive traffic directly to your own website, but will also improve your search engine rankings that lead to greater indirect circulation. The key is that when you have an enhanced presence on Facebook, Twitter and many other social networks, the more people will be able to find you.

Social media sites can be searched. As people use search engines like Google to find information on the Internet, they also use social media pages to find people and information. And every day more and more people are seeking in this way. This is the trend in the future. And social media is becoming the top using the latest mobile equipment of high technology. If your practice is not a relevant presence in social media networks, you miss the opportunity to reach potential new patients.

The most popular social media sites include:

Social Media Optimization

Social Media Optimization

  • Facebook
  • WordPress
  • Twitter
  • FriendFeed
  • Jaiku
  • MySpace
  • YouTube
  • Linkedin

If the tweet, a link, fan, friend, voice mail, message, video or blog entry – a new strategy is now necessary to improve present practices online……

SEO Tips

Search Engine Optimization (SEO) is the word online marketing more likely. Google is always changing their algorithms and SEO professionals to rack their brains to work with the latest algorithms. Always good SEO professionals suggest using white hat methods, since it will remain longer in the results of search engines. Here are some tips to follow white hat SEO according to the latest search engine algorithms in 2011.

  1. Search and choose the right keywords that drive quality traffic, leads and conversions
  2. Analyze competitors who are successful in similar cases and extract the following methods and keywords are optimized
  3. Choosing the right domain name based geo – ‘. In business targeted in India, ‘com’. For the U.S., England, etc. “”.
  4. Plan a user friendly and search engine design and navigation links for a good architecture
  5. Hire a professional writer to write good quality content contained on the user’s attention, as well as a search engine
  6. Make sure the site has no connection URLs broken the timeout, the time of high load of tools, etc., as Xenu and extensions such as PageSpeed, YSlow will help us develop the site technically clean.
  7. Use the robots.txt file to block all unnecessary pages that are indexed by search engines.
  8. Submit an XML sitemap to search engines Webmaster Tools account and correct errors
  9. Rebuild quality links through the use of white hat link building methods.
  10. Traffic analysis and plan or change strategies to generate quality traffic that converts to sales

Short URL Is SEO Friendly

Ways To Make Search Engines Can Crawl Your Site

I’m talking about creating your website to ensure that search engines can find your products, services and all the content you have published.

Here are eight ways to ensure that search engines have no problem finding and indexing your web pages:

1. Avoid flash: Flash is not inherently bad. When used correctly, can improve the visitor experience. But your site should not be built entirely in Flash or your site navigation is only done in Flash. Search engines have stated a few years now that they are better at crawling Flash, but it’s still not a substitute for good, the menus and the site searchable content.

2. Avoid AJAX: The same ideas mentioned above apply here for flash AJAX. You can add the user experience of your site, but AJAX is, historically, has not been visible to search engines. Google offers a guide to help make AJAX-based content search, but it is complicated and SEO “best practices” recommendations remain the same: Do not put important content on AJAX.

3. Avoid complex JavaScript menus: JavaScript is another technology that search engines are increasingly crawl, but it is always better to prevent the main method of presentation of the site navigation. In 2007, Google said:

While we strive to understand the JavaScript code, the best option to create a site that indexed by Google and other search engines is to provide HTML links to the content.

It remains the best practice today: Make your site navigation is presented in simple, easy to crawl HTML links.

4. Avoid long dynamic URLs: A “dynamic URL” is defined simply as having a “?” In it, as

This is a very simple dynamic URLs, and search engines are now indexing something. But when the dynamic URLs are always longer and more complex, search engines may be less likely to index them (for various reasons, one of which is that research shows that researchers prefer a short URL). So, if the URL looks like this, you may need crawlability problems with:

Google Webmaster Help page which reads: “… be aware that all search engines crawl dynamic pages and static pages. It help keep the parameters short and the number of them few.”

5. Avoid session IDs in URLs: This is an offshoot of the previous section, but must be listed separately. Search engines do not crawl and index URLs that has a session ID. Why? Because even if the session ID is different URL each time the spider visits, the contents of the current page is the same. If indexing URLs with session IDs, then there would be a ton of duplicate content appear in search results.


6. Avoid robots.txt blocking: First of all, there is no need to have a robots.txt file on a web site, millions of web pages very well without it. But if you use something (perhaps because you want to make sure your administrator or members-only pages are not indexed), be careful not to completely prevent the robot, the entire website.

In any case, your robots.txt file is something like this:

User-agent: *
Disallow: /

That code block all spiders from accessing your site. If you ever have any questions about using a robots.txt file, visit

If you take care of all the above questions, you can be sure you’ve made it as easy as possible for search engines to crawl and index your site.

Top five Facebook Link Building Strategy

Alok Raghuwanshi

Alok Raghuwanshi

Building relationships with Facebook can bring traffic to your site, increase your blog readers, supporters and subscribers throughout to improve your SEO because of added links and value.

There are a number of different ways to use Facebook to create links to your site. Here are some:

1. Create your FanPage on Facebook and invite your friends to join. Posts specials, discounts, coupons, news on your site and suggestions to your niche.

2. Added your feed blog, Facebook page, so blog automatically added to their site on Facebook. This can greatly increase the number of followers and blog readers, especially if you send in interesting content.

3. Post your articles on Facebook and invite your friends to link to it for you. Be sure it’s worth the link bait!

4. Add Items teasers on their website as a status update on Facebook and encourage your friends to visit to read the full article. If you like, I hope linking to it.

5. search for friends by name or email. View friends of your friends and invite them to be your friend. In other words, the development of the network. This is one of the fastest ways to build your circle of influence – on Facebook or elsewhere.


Building relationships with Facebook is not as easy as some other techniques you can use, because Facebook is really a social place and most people are looking for interaction and fun.

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