When people search on Google and your blog appears in the search results pages (also called SERPs), there are certain elements that can attract users to click on your link. I’ll tell you what those elements are and how they’ve gotten through more clicks (CTR optimize) from the pages of Google.
What is CTR and SERPs?
CTR – The CTR (Click Through Rate) is the number of clicks it receives divided by the number of times the link shown in the results pages of Google (clicks ÷ times shown = CTR) link. Is usually represented as a percentage and of course the higher the better. For example, if a link to my blog appears 100 times in the results of Google and 10 users clicked on it have a CTR of 10 clicks / 100 times that shown = 0.1 = 10%
SERP – The SERP (Search Engine Results Page) is the page of search engine results. For example, if you search “Hire Professional SEO Expert” on Google, the search results page that shows Google is a SERP. Normally in each SERP about 10 links as results of the search are shown.
One of the best sources of data for troubleshooting website performance issues (like low %CTR from search engine results) is Google Webmaster Tools, and in the “Search Queries” section you can see the famous CTR.
See the Infographic more details …
To find out more about how Infographics contribute to an effective content marketing strategy, have a look at these additional resources:
- The Ultimate Infographic Marketing Guide
- Infographic: Looks Matter: Attracting Customers with Infographics
- Infographic: Increase CTR to Integrate Visual Content Into Your Marketing Campaigns
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!