Warning Signs That Your Titles & Headlines Sucks [Updated]

Why Do Headline Matters?

Compelling headlines are critical to a successful content marketing strategy.

It’s the first (and possibly only) chance to attract attention to a piece of content.

Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.

Where Did The Date Come From?

Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.

We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.

Goals Marketers Have for Content

Each goal has its own metric for success, and each does something different for your organization.

#The Good: What Drives People to Click on Headlines?

1.  (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
2. (37% CTR Increase) Including “Photo’ in the headline
3. (22% Including “Who” in the headline)

#The Bad: What Drives People to Not Click on Headlines?

1. (59% CTR Decrease) Including “Tip” & “Magic” in the headline
2. (58% CTR Decrease) Including “Credit” in the headline
3. (49% CTR Decrease) Including “simple” & “Cure” in the headline
4. (44% CTR Decrease) Including “need” in the headline
5. (41% CTR Decrease) Including “Free” in the headline
6. (26% CTR Decrease) Including “secret” in the headline
7. (23% CTR Decrease) Including “Trick” in the headline

#The Good: What Causes People to Take Actions?

#The Bad: What Reduce Conversion Rates?

How Long Should a Headline Be?

• Best for Social: 117 characters or fewer so it’s tweetable
• Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
• For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
• For Best Post-Click Engagement: 21-40 characters

Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered

https://soundcloud.com/cranberryradio/googles-title-tag-rewrites#t=0:00

How to improve your Click-Through Rate (CTR) using Google Search Console

• Making sure an essential keywords and phrases for the web page appeared in the meta description.
• Making sure the main keywords were first in title tags.
• Edit meta descriptions so they were more readable and purposeful.
• Made sure the meta descriptions were as compelling and as relevant as possible.
• Made sure meta descriptions were no more than 135 – 160 characters long
• Made sure title tags were 50-60 characters long, including spaces.
• Made sure headlines (<h1> tag) were not the same as the title tag.
• Removed identical meta descriptions and title tags.
• Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Facebook Introduces New Video Tool

Facebook has launched its users is another great feature. This new feature is a video tool that
Facebook ‘Say Thanks‘ named.

According to Facebook, users view the video sharing urge to launch this new tool. Timeline of my special friends with the help of this tool, users can post by a particular video can share as well. If you want to send something special to a friend, or if you want to feel something special can take the help of this tool.

Facebook.com/thanks page you will go on to make the video. First you choose a pre-view would
make a special friend. After which you have to choose a certain theme and photos and edit it.
When your video is ready, then you can post it on your own timeline and your friends can tag.
In this tool, you can also add a message to your friend something special.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Follow him on

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[July 9th, 2014] | Facebook Goes Down Globally, Affecting Both Website and Apps

Social networking site Facebook was down for sometime, on Wednesday. The website and smartphone apps was not running. I post something on Facebook’s Timeline Error message was visible in red in English.

In many parts of the world had faced this problem, it is still not clear. On June 19 the whole 40 minutes before Facebook was stalled and then were unable to do so, users login. The May 9 Facebook users also had to face a similar problem. That being said this is the fourth time in 6 months, Facebook has suffered technical problems.

Damage: Caused by Facebook Fan Page

Interestingly, in India, 10 million people use Facebook. Besides business depends on it. Many small world – on their Facebook page are made by large companies through which they can promote their brand and products. Well these days on their Facebook page for all the brands Likes last month has suddenly fall, badly. Facebook said on this issue in his own system, which it is trying to remove as soon as possible.

Some Old Stuffs: – 

• Facebook & Twitter Not Used For Ranking
• Enhance Your SEO Efforts With Pinterest
• Effective SEO for Facebook Page

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Facebook Rolling Out “FaceWash App” Cleans Up Sexually Offensive Photos & Comments

Facewash is an app for Facebook that helps you easily clean up or remove embarrassing or incriminating content.

I covered this on Mashable.com Monday and then posted it on Google+. Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

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News Flash! Facebook Introducing New Search Tool “Graph Search”

Mark Zuckerberg brings out the New Graph Search function at the company’s head Office on Menlo park, Calif. Graph Search is a completely new way for people to get info on Facebook,” he said. (Jeff Chiu, Associated Press / January 15, 2013)

Facebook Story Highlights Introduces New Search Tool:

• Facebook introduces upgraded search tool called Graph Search

• Graph Search will let users search in more detail for people, connections, photos, places and interests

• For example, it could show you photos of Berlin from 1989

• Mark Zuckerberg: “This is one of the coolest things we’ve done in a while”

The new search feature will be rolled out today in a beta version  as a limited preview for (U.S) audiences only, Here is a video on Facebook introduces new search tool:

I covered this on Los Angeles Times Wednesday and then posted it on Google+. There are several sites reporting the update, including Los Angeles Times, Cnet.com,  Huffington Post‎ many more.

What do you think about this new search tool?

You can learn more about the tool and get on a waiting list on Facebook explained in a press release or  you can sign up for the wait list by clicking here.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

Follow him on

 Facebook Profile  @araghuwanshi6  LinkedIn Profile  YouTube Channel  Google +