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Posts Tagged ‘Social Media Marketing’

Warning Signs That Your Titles & Headlines Sucks [Updated]


SEO Warning Signs

Why Do Headline Matters?

Compelling headlines are critical to a successful content marketing strategy.

It’s the first (and possibly only) chance to attract attention to a piece of content.

Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.

Where Did The Date Come From?

Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.

We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.

Goals Marketers Have for Content

Each goal has its own metric for success, and each does something different for your organization.

website traffic important metrics

#The Good: What Drives People to Click on Headlines?

  1.  (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
  2. (37% CTR Increase) Including “Photo’ in the headline
  3. (22% Including “Who” in the headline)

#The Bad: What Drives People to Not Click on Headlines?

  1. (59% CTR Decrease) Including “Tip” & “Magic” in the headline
  2. (58% CTR Decrease) Including “Credit” in the headline
  3. (49% CTR Decrease) Including “simple” & “Cure” in the headline
  4. (44% CTR Decrease) Including “need” in the headline
  5. (41% CTR Decrease) Including “Free” in the headline
  6. (26% CTR Decrease) Including “secret” in the headline
  7. (23% CTR Decrease) Including “Trick” in the headline

#The Good: What Causes People to Take Actions?

What Causes People to Take Actions

#The Bad: What Reduce Conversion Rates?

What Reduce Conversion Rates

How Long Should a Headline Be?

  • Best for Social: 117 characters or fewer so it’s tweetable
  • Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
  • For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
  • For Best Post-Click Engagement: 21-40 characters

Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered

How to improve your Click-Through Rate (CTR) using Google Search Console

  • Making sure an essential keywords and phrases for the web page appeared in the meta description.
  • Making sure the main keywords were first in title tags.
  • Edit meta descriptions so they were more readable and purposeful.
  • Made sure the meta descriptions were as compelling and as relevant as possible.
  • Made sure meta descriptions were no more than 135 – 160 characters long
  • Made sure title tags were 50-60 characters long, including spaces.
  • Made sure headlines (<h1> tag) were not the same as the title tag.
  • Removed identical meta descriptions and title tags.
  • Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

6 Effective Content-Curation Tools That Will Save You Time


If you’re looking for Content Curation Tools, this post is for you!

Essential Content Curation Tools for SEO

Scoop.it

If you need a tool to compile different news in the virtual world, Scoop.it is ideal for this task. This platform, easy and functional for effective content curators lets you select between different information sources so that you have available the most relevant of these publications.

Undoubtedly, this service is ideal if you want to track a specific topic. Therefore, whether you seek enrich your knowledge to make a better job of curator of contents or share the news that you like with your friends on social networks, Scoop.it is the ideal tool.

Paper.li

If you want to apply best SEO techniques for your work as curator of contents, you must use Paper.li. This tool is similar to the previous one since it also collects news from sources that you prefer. The dispute centers on this continues to be updated automatically, based on the keywords or hashtags.

Considering the above, if you want to make the most of your accounts on Twitter and Facebook, with Paper.li you can receive the information you are looking to stay up-to-date of trends, and to improve your SEO presence.

Storify

Undoubtedly one of the tools favored by experts in Search engine positioning is Storify. This useful tool allows you to receive content from various social networks like Facebook, Youtube, Twitter and Instagram so you can share the story with others to create a bias in the virtual world.

With this tool, it is possible to keep up with all the interesting topics in different social networks, for use for your domain.

Klout

Klout offers a rich source of relevant content but is often better known for the Klout Score it can allocate to social websites accounts. The Klout Score is centered with your social media profile and activities.

Evernote

If you want to improve search engine optimization of your domain, you need to use Evernote as a tool for your work as curator of SEO content. This platform allows you to keep notes in different formats (images, text, page, etc.) so you can archive the information that will be useful for your virtual site.

The best thing about Evernote is that you can organize your notes in books, which can specify and comment to describe the contents found there. However, this tool adds another benefit: you can check it via your smart phone or tablet and synchronize all devices at once.

Pinterest

Finally there is one network that has gained more popularity when search positioning: Pinterest. In addition to working for social interaction, this is also an ideal platform for content curators tool, since it allows selecting images in its database for placement on websites.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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10 Tips for Creating the Perfect Tweet that will get Retweeted


Twitter

Tips On Creating the Perfect Tweet

Twitter, the social network of short news items, is one of the queens of the social media world, and learn how to create tweets success is essential for today’s businesses. To help in this task are ten simple tips from a study quoted below:

  1. Use hashtags and links.
  2. Do not use too many hashtags: tweets more than two hashtags are 32% less attention.
  3. Longer tweets: tweets are 120 characters work best, those containing less than 60 have a third less engagement.
  4. Use the click: include the word click hyperlinked helps improve the success of the tweet by 35%.
  5. Urgency: tweets with words like “today” or “now” generate greater interest among netizens.
  6. Maintain constant frequency of publication: tweet from one to five times a day is perfect.
  7. Use images: we live in a visual era, and users appreciate good images.
  8. Use native images.
  9. Share links to pictures.
  10. Size does matter: the images of 375 × 625 pixels are suitable for generating engagement.

Related Articles:

  1. 23 Seldom-Used Ideas for How to Use Twitter Lists
  2. The Social Media Advertising Guide for Twitter, Facebook and LinkedIn
  3. Social Selling On Twitter [SlideShare]

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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How to Promote a Shopping/Product Site?


Promote your site according to your products keywords and some generic keyword

Off-Page Optimization

  • Submit your shopping site to search engine such as Google, Bing, and Yahoo etc.
  • Submit your shopping site or story to do follow social bookmarking site like Stumble, Digg , A1 Webmarks, Tagza and many more.
  • For shopping site “Product” plays an important role in our customer experience. Submit Product Information, Images and Product Review example (shopLocal, DealNews, Google Base, Shopping.com, Yahoo Store etc.)
  • Write a Press Release (at least once a month) and publish it to Press Release sites like ideamarketers, widepr.com, bignews.biz, prweb.com, prlog.org, free press release
  • Forum Posting and Blog Commenting

Social Media Marketing / Social Networking (SMM)

  • Create a welcome landing page for your facebook page with the objective to get more prefers for your fan page
  • Use your company’s real name for your fan page.
  • Join many different, similar-niche groups and post updates linking new content whenever it’s created.
  • Added your feed blog, Facebook page, so blog automatically added to their site on Facebook.
  • Tweet 3-4 times per day with a shortened URL to your new content
  • The most popular social media sites include Facebook, WordPress, Twitter, FriendFeed, Jaiku, MySpace, Identi.ca, YouTube, Linkedin

 

HOPE THAT HELPS! @araghuwanshi6

Social Media Optimization Campaign For A Website


With the creation of SMM (Social Media Marketing), it has become important for every business to look into SMO (Social Media Optimization). Also, the seo professionals all worldwide have begun involving into web 2. 0 visitors creating methods. With all of the web social networking and 2.0 web pages on www, the greatest problem that comes to brain is – how one should progress to do a Social Media Optimization camapign for a business web site/client ?

Here is a shorter and easy SMO manual for you all: I think I shall start with the definition of Social Media Optimization, It will be beneficial for the beginners:

  1. Make Your Company’s Profile in Social Networking websites like Facebook, Tweets, Myspace, Friendfeed etc. Never do extremely marketing and advertising and try to do mix of (20-80 ratio) marketing and advertising and beneficial tutorial/news.
  2. Create a Blog with your business area like blog.domain.com or area.com/blog and start creating about the issues appropriate to your site.
  3. Post your Site’s RSS Feed to RSS Feed Direcotries – Check the Full List of RSS Feed Directories
  4. Write a Press Release (at least once a month) and publish it to Press Release sites like ideamarketers, widepr.com, bignews.biz, prweb.com, prlog.org, free press release etc.
  5. Submit the Press Release or Blog Post URLs at sites like digg, delicious, reddit, ready2beat, mixx etc.
  6. Add Social Media sites Gadget in your website.
  7. Add your Blog to Blog Search Engines/Directories like technorati, etc.
  8. Make some video tutorials and post on video sharing sites like facebook, youtube.com, metacafe.com, vids.myspace, esnips, dailymotion, bust, vimeo etc. Watermark your Site’s URL in each Video.

 

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