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Posts Tagged ‘Google Search Quality’

Q&A With Google’s Matt Cutts On How Google Choose Title While Searching?


How Google Choose Title While Searching

Excellent explanation by Google’s Head of Search Spam Matt Cutts on the question –  How Does Google Choose Titles for Search Results?

To hear Matt’s full explanation, please see the video below

Here, Pierre Far, explains why Google may pick a different title tag

In a Google+ post he gives the short version:

▬ Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and..

▬ On average, the alternative titles increase the click through rate on the results, i.e. more traffic for you.

▬ The <title> tag is still a primary source for titles we show so all our advice about make them concise and useful and enticing still very much apply. Keep an eye on the HTML Suggestions page in the Diagnostics section in Webmaster Tools for title suggestions.

Bottom Line

The shorter a title, the better is its chance to be displayed in the SERPs. Good to know for the SERP CTR fetishists among us.

Checked with reference to the documents mentioned below…

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Matt Cutts! Popularity vs. Authority

Older vs. Newer Domains: A Response to Google’s Matt Cutts


How can an older site maintain its ranking over time?

How can an older site maintain its ranking over time?

The latest from yesterday’s news Google’s head of search spam Matt Cutts put out a new webmaster help video comes from eliasseo, New York on Jan 27, 2014.

And the Question Is mentioned below..

I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?

To hear Matt’s full explanation, please see the video below

Matt Cutts explains that if a site does not update its template (you do not give a refresher), does not improve anything in the course of time, it adds features for its users and does not update its platform, then it could be surpassed by younger sites .

Checked with reference to the documents mentioned below…

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Follow him on

facebook.png Facebook Profile TwitterIcon.png @araghuwanshi6 IconLinkedin.png LinkedIn Profile IconYouTube.png YouTube Channel d79cf88f3c034aae62e59e685e5143c5.png Google

Video: Matt Cutts On Different Algorithms Are Not Available For Different Web Position Slots


Matt Cutts Video Jan 15, 2014

Google’s Matt Cutts head of search spam has put out a new webmaster help video comes from Jacob Worsøe, Denmark on January 15, 2014 . Cutts discusses whether results in different positions are ranked by different Google algorithms.

And the Question Is mentioned below..?

Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 – primary focus on freshness Pos. 4-6 – primary focus on backlinks Pos. 7-10 – primary focus on social signals)

Here is the video for you all to watch:

Video Transcription

I’m only going to concentrate on the web ranking because that’s what I know about, and in general, the rankings are not different for, you know, positions 1-3 and 4-6 and 7-10,” Mattt says. “It’s the same algorithm that returns lots of different web results – you know, 100 or even 1,000, and then with those, we just sort them in order of what we think the trade-off of relevancy vs. reputation. So we want something that’s very relevant, but also as reputable as we can find.

So it’s the same algorithm that generates all of those sorted lists of results, and then that shows up on the first page,” he adds. “So for the most part, for web ranking, it’s not the case that position number 9 is saved for, you know, things based on backlinks or anything like that. It’s the same algorithm that’s generating that list of search results.

Bottom Line

Matt’s answer is that it’s the same algorithm that returns all results in spite of the position. For web positions, the algorithm does its best to sort as well as order results based upon relevance and reputation.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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