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Google Adds “hreflang” Link Element For Multilingual Content
Google announced a new markup to communicate multilingual content to Google’s spiders.
The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area.
Here are examples of how you may use it respectively:
- http://www.example.com/ – contains the general homepage of a website, in Spanish
- http://es-es.example.com/ – is the version for users in Spain, in Spanish
- http://es-mx.example.com/ – is the version for users in Mexico, in Spanish
- http://en.example.com/ – is the generic English language version
<link rel="alternate" hreflang="es" href="http://www.example.com/" />
<link rel="alternate" hreflang="es-ES" href="http://es-es.example.com/" />
<link rel="alternate" hreflang="es-MX" href="http://es-mx.example.com/" />
<link rel="alternate" hreflang="en" href="http://en.example.com/" />For more details on how to use this, see this Google help document or Search Engine Land
Further information about international SEO and hreflang tags visit:
Other useful resources:
http://searchengineland.com/how-to-implement-the-hreflang-element-using-xml-sitemaps-123030
SEO Tips From Google With 5 Basic By Matt Cutts
Guidelines from Google on what to do to get discovered. We use the “meta name as Title Tag” and the company summary “”meta name as short summary” make sure it’s in correctly. And as He says, Start publishing, which is the finest way to present the web content also it provides a rich impact on website visitors.
And if possible use the company name as username, since it creates the best SEO-Friendly URL.
Read More Mat Cuts personal blog for other interesting tips Matt Cutts Blog.
[Infographic] – Google Panda Update Revealed
As of February 2011, Google refreshed itself and launched Panda Update whose main agenda was to capture the sites which are loaded with the low-quality and duplicate content. By this algorithm update sites with poor or duplicate content have been pushed back or say got vanished from top search pages. The motive behind this algorithm update was to bring out the importance of Good and high quality content. Matt Cutts discusses the importance of Google Panda and how to avoid duplicate content penalties like “Separate out low quality content” & “Focus on unique content”
This Inforgraphic by Business2community.com – Feel Free to use and share, but please mention Business2community.com. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day! Follow him on Twitter, Google + & Pinterest.
So, here’s what I spotted as news this week:
Local Search Rankings – Google Place Page Optimization Tips
Google Places primarily known as Google Maps are the best way of maintaining your online presence. Google Place page is the fantastic method to describe your business location with its products and services and some brief information about its operating hours, Location, Contact no, and website URL. You also can add images and interesting videos to make your place page more descriptive about your business. Including Google Place page as a local SEO Optimization strategy is a good addition for small business promotion which will probably help in getting more customers.
This add on feature provided by Google is free and increases business profile page, with direct growth in prospective customers and clients for knowing more about our services and products. More importantly Google Place may also help in gaining rank for local search results.
Google Place Page Optimization Tips
1. Claim Your Google Places Listing and fulfill Your Business Profile: There might be chances that Google has already created a Google place page for your business, but for making it your Business Page you have to claim it and need to build your profile. Complete your business profile with all its business offerings and important information. Make the place page identical the same as your website.
2. Categorize Business Properly: Use categories which nearly describe your business products, this will help in ranking better in search results. Google provides you five opportunities to fill in categories about your business on your Place Page. Categorization makes it easier to be Searched and Get Found.
3. Add Keywords in Business Description: Be concise and précised while describing your business services, use relevant keywords within the description, do not stuff unrelated keywords just for gaining high ranking. Description of 200 words is allowed for briefly describing your business.
4.Encourage Interaction & reviews: Encourage your satisfied customers to write a review which creates a positive point for your business. The more reviews you have the better it is Reviews helps in influencing other customer and also in gaining trust and reliability of the business.
5.Images & Videos: You have an opportunity of uploading 10 Images and 5 videos. To attract more customers upload appealing images of products you deal in, and videos as they are the best one to easily describe the business. Geo-tagged photos and videos give your business an advantage in local search result. Make professional looking and high quality videos to your business page which gives visual idea about your business premises or say your products.
6.Get Listed in Local Business Directories: Look for local directories, business listing sites and get your business listed there. Locate for local based sites and get your business listed there which may help to boost your Place page’s ranking. Some top Local Directories are:
- Local.com
- Yellowpages.com
- Yelp.com
- Foursquare.com
- CitySearch.com
Google Place optimization is a effective and impactful marketing technique, so be sure to promote your business in the places people are looking to do business, and one of them by far Places is Google. These above tips have helped to rank business Place Pages at the top of the results. Let’s learn more about getting started on Google Places!
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. I hope you enjoyed today’s post. Now go out and implement! Follow him on Twitter, Google + & Pinterest.
Alok Raghuwanshi: Best Tips & Tricks On SEO, Digital Marketing, & Social Media 