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Archive for the ‘Off-Page Optimization’ Category

75+ Ways To Make Your On Page & Off Page SEO More Actionable [Infographic]


SEO Checklist

This is part of series called Search Engine Optimization.

Looking for proven ways to enhance your On-page & Off-page SEO?

Asking yourself what resources you should read to boost your SEO efforts?

Capsicum Mediaworks has compiled a 75+ pointer SEO checklist in infographic form. Take These steps that each and every business must put into practice to see an increase in targeted search traffic. (And read this previous blog post to The 25-Point Website Usability Checklist … )

Killer SEO Checklist

This post originally appeared on the SEO Tutorial Canada section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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Direct Targeted Traffic to Your Website without Buying Ads & Clicks – SEO Tips & Tricks


Search Engine Optimization [SEO] – An algorithm designed to impact visibility of web consent through organic search result. SEO is commonly used as a free alternative to PPC [Pay Per Click] advertising.

Search Engine Optimization Tips –

  • Relevant content is fire for your page ranking. The more industry specific content your website has, the more your website will be found, organically.
  • Organic search result is a natural method for locating a webpage. This method will match search terms with relevant content on competing WebPages

ReadImportance of Guest Blogging Can Grow Your Online Business

  • New content is what keeps your page ranked. The best way is blogging/tagging with search engine will trust your website for publishing relevant and new information.
  • Original and unique content brings web searches directly to your website. Unique content can distinguish your Brand, Product and website from companies with the same industry focus and target.

Search Engine Optimization Tricks –

  • Content Is King – Keep relevant and new content flowing constantly adding content so crucial for your ongoing ranking, the most effective way is with a blog attached to your website.
  • No Breaks – The SEO Game is never-ending. You must play often to not only maintain but most importantly to increase your ranking.
  • Stay Updated – Use Google AdWords and Google Analytics to view the monthly searches of which Keyword Phrases Visitors used to find your website.
  • Don’t Duplicate – Search engines (Mainly Google) are able to catch fluff and tamper consider these algorithms as more of an art than a science. Don’t bother trying.

ReadThe Importance of Keyword Research on How to Get Started

  • Use the KE – Use the Keyword effectiveness index equation this gives words a rating based on the number of times a word is searched over web pages showing the word.

Google Penguin

Pulpit rock
The first Panda algorithm was introduced on April 2012. By this update targeted at spam back-links; also coined the ‘Web-spam Update it targeted keyword stuffing…!!

The update was to penalize website using manipulative techniques to achieve high rankings ~ Wikipedia

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Google Panda

Google Panda

The first Panda algorithm was introduced on February 24, 2011. By this algorithm update sites with poor or duplicate content have been pushed back or say got vanished from top search pages. The motive behind this algorithm update was to bring out the importance of Good and high quality content.

In March 2012 Google updated Panda and started that they are deploying and “over optimization penalty,” in-order to level the playing field ~ Wikipedia

Related Articles

The bottom line is here Google is constantly updating their search algorithm so it is important to make sure your website and SEO strategy is up to date with the most current standards!!

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Confirmed Toolbar Pagerank Update 4th February 2013


4 Feburary 2013. Confirmed Toolbar page rank update

Last Night, Google has just rolled out an update to their PageRank Algorithm for many sites.

There is conversations about the PageRank update happening at Digital Point Forums and WebmasterWorld. In fact, DigitalPoint has a number of discussions on the subject.

The previous PageRank update was done in 8 November 2012 and generally happens ever few several weeks or so.

Google-Pagerank-Update-February-2013

4 February 2013. Confirmed Toolbar Pagerank update

I have checked some websites of mine and some of the competitors and this is definitely a pagerank update. Some of mine gone up 1 point from PR 0 to PR 1 some went from PR 1 to PR 0.

But I am still satisfied that most of sites have excellent good Page rank.. . I’m sure next time araghu.wordpress.com will get at least PR 3 or 4.

Consider the following expected dates for PR update. Check your page rank now here!
  • 28 February, 2013 – 2 March, 2013 – Arrived
  • 3 June, 2013 – 10 July, 2013
  • 30 October, 2013 – 2 November, 2013

Here is a historic data of latest Page Rank Updates done by Google: Google PR Updates Dates List.

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

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[Infographic] – Customize Your SEO Techniques After Post-Panda/Penguin In 2013


Post-Panda and Penguin everyone has been scrambling to determine what kinds of backlink developing still work. Some have even gone as far as saying that SEO is dead.

This couldn’t be any further from the truth. But the question remains… What types of link building still work?

Rather than just throwing out what I “think” is working right now and will work in 2013, I wanted to show you PROOF [INFOGRAPHIC] of what is working extremely well for us.

The fact of the matter is, everyone has their own opinion (as is evident in forums all over the internet) But the reality is,
very few have as much SEO data as we do. Because of this, we’re able to continue pummeling Google, post-Panda and post-Penguin.

Post Penguin & Panda SEO Infographic

This Inforgraphic by SearchEngineland.com – Feel Free to use and share, but please mention SearchEngineland.com. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

So, here’s what I spotted as news this week:

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Google PageRank Update | 8 November 2012


Google Pagerank Updated

So, after so much delay now Google updated PageRank on 8th November 2012 today. Many got greater PageRank and also many dropped their PageRank. By the  araghu.wordpress.com got pagerank 1, before it was 0. Here I am explore to talk about my way to get this PageRank and I will also talk about factors of dropping PageRank.

There are several forums reporting the update, including DigitalPoint Forums and many more

Google Page Rank History –

Confirmed PAGERANK UPDATE – 8 November 2012
Confirmed PAGERANK UPDATE – 2 August 2012
Confirmed PAGERANK UPDATE – 2 May 2012
Confirmed PAGERANK UPDATE – 7 February 2012
Confirmed PR Update – 7 November 2011
Confirmed PR Update Ist Week August 2011
Confirmed PR Update Toolbar Pagerank Update – JULY 2011
Confirmed PR update Toolbar Pagerank Update – JUNE 2011
Confirmed Network Wide Toolbar Pagerank Update – JANUARY 2011
Confirmed Network Wide Toolbar Pagerank Update April 2010
Confirmed Network Wide – Dec 31, 2009
Confirmed Network Wide – 30 October 2009
CConfirmed Network Wide 27/28 May 2009 – Google PR Update?
Confirmed – 1 / 2 April 2009 – Google Pagerank Update 2009
Confirmed – 30-31 December 2008
Confirmed – 27 September 2008
Confirmed – 26 July 2008
Confirmed – 29 April 2008
Confirmed – 9,10,11,12 January 2008
Confirmed – 26 October 2007
Confirmed – 28 April 2007

So, here’s what I spotted as news this week:

Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

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Local Search Rankings – Google Place Page Optimization Tips


Google Places primarily known as Google Maps are the best way of maintaining your online presence. Google Place page is the fantastic method to describe your business location with its products and services and some brief information about its operating hours, Location, Contact no, and website URL. You also can add images and interesting videos to make your place page more descriptive about your business. Including Google Place page as a local SEO Optimization strategy is a good addition for small business promotion which will probably help in getting more customers.

This add on feature provided by Google is free and increases business profile page, with direct growth in prospective customers and clients for knowing more about our services and products. More importantly Google Place may also help in gaining rank for local search results.

Google Place Page Optimization

Google Place Page Optimization Tips

1. Claim Your Google Places Listing and fulfill Your Business Profile:  There might be chances that Google has already created a Google place page for your business, but for making it your Business Page you have to claim it and need to build your profile. Complete your business profile with all its business offerings and important information. Make the place page identical the same as your website.

2. Categorize Business Properly: Use categories which nearly describe your business products, this will help in ranking better in search results. Google provides you five opportunities to fill in categories about your business on your Place Page. Categorization makes it easier to be Searched and Get Found.

3. Add Keywords in Business Description: Be concise and précised while describing your business services, use relevant keywords within the description, do not stuff unrelated keywords just for gaining high ranking. Description of 200 words is allowed for briefly describing your business.

4.Encourage Interaction & reviews: Encourage your satisfied customers to write a review which creates a positive point for your business. The more reviews you have the better it is Reviews helps in influencing other customer and also in gaining trust and reliability of the business.

5.Images & Videos: You have an opportunity of uploading 10 Images and 5 videos. To attract more customers upload appealing images of products you deal in, and videos as they are the best one to easily describe the business. Geo-tagged photos and videos give your business an advantage in local search result. Make professional looking and high quality videos to your business page which gives visual idea about your business premises or say your products.

6.Get Listed in Local Business Directories: Look for local directories, business listing sites and get your business listed there. Locate for local based sites and get your business listed there which may help to boost your Place page’s ranking. Some top Local Directories are:

  • Local.com
  • Yellowpages.com
  • Yelp.com
  • Foursquare.com
  • CitySearch.com

Google Place optimization is a effective and impactful marketing technique, so be sure to promote your business in the places people are looking to do business, and one of them by far  Places is Google. These above tips have helped to rank business Place Pages at the top of the results. Let’s learn more about getting started on Google Places!

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. I hope you enjoyed today’s post. Now go out and implement! Follow him on TwitterGoogle + & Pinterest.

Enhance Your SEO Efforts With Pinterest


Making use of Pinterest for SEO has become the powerful tool to get assured exposure for business products and services.  Pinterest is a different kind of Social Sharing network which allows users to create a bulletin board on which users use pins to share their business images, videos or infographics. It is the one of the newest and most trending networking sites currently available.

Selling On Pinterest [Infographic]

[Inforgraphic Source] – Marketing On Pinterest

SEO Benefits of Using Pinterest for Business:

  • Generates Traffic: The basic reason pinterest is gaining more importance is due to the actual traffic its generating for the website. Pinterest may bring huge level of visitor to your website as they through images get fascinated and love to explore more about your business offerings.
  • Keyword Technique: Whenever you pin something to your board make use of highly relevant keywords to your business and focus on the target audience also. When you add a new pin always optimize it by adding keywords that are related with your niche, or highly used by searching. Adding keywords to your board increases the chance of appearing in the SERPs. Your content on Pinterest should be optimized for core keywords, now Google is indexing personal Pinterest accounts but, more importantly, individual Boards as well.
Pinterest Marketing Tips for SEO

Alok Raghuwanshi @ Hire Professional SEO Expert – Pinterest

  • Backlinks: As Pinterest is one of the best social network, so domain authority is excellent. The more popular a domain name the more it is likely to appear in search engine, so your pins will be greatly visible. The maximum links you create to point back to your website from pinterest the better the results will be. So your website will not only receive traffic but also it scores rank.
  • Image Search or Pin Images: Pinterest is basically known for images choose an image that actually best describes your product. Pictures caption is optimization and pins can be indexed in search engine so make use of Alt Tags to easily get searchable on Google. Use relevant image that is attractive and also give full information about your business. As Pinterest emphasizes pictures over text, it’s important to have high-quality photos. Share innovative and best describable pictures related to your Niche.
  • Better reporting in Analytics: Have a look at your website analytics and see which pages or websites have referred traffic to you. For Pinterest however, really lets you know that bit of content which made the actual referral click and enables you to click through to see the item on Pinterest.  This particular function of pinterest actually makes it different from other social networking platforms as it is simple to recognize about the audience interest about what pins and pinboards they have a like for.
  • Pin It Button To Your Website: Just as every social networking site has its sharing buttons Pinterest also have its Pin it button. Adding a pin it button on your website makes it easier for the audience to share the content. If user loves the content or images they can make it shareable for the other audience as well, Pin it button encourages involvement of the user for your product and is a great trick to get an SEO boost without doing the work by yourself.

Pinterest being an image based social networking site helps in promoting business products effectively through the maximum use of videos, Images or infographics. Pictures or images are the best to attract any user as their visual presentation makes them fascinated towards the product and then the direct or indirectly uses our website to get more details about the business offerings. The images are the key for Pinterest SEO, as they best define the business product with great details and moreover boost more traffic to your website.

Hire Professional SEO Expert to beat your competitors and reach the top of Search Engine. Follow him on TwitterGoogle + & Pinterest. Thanks and have an amazing day!

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