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Local Search Rankings – Google Place Page Optimization Tips


Google Places primarily known as Google Maps are the best way of maintaining your online presence. Google Place page is the fantastic method to describe your business location with its products and services and some brief information about its operating hours, Location, Contact no, and website URL. You also can add images and interesting videos to make your place page more descriptive about your business. Including Google Place page as a local SEO Optimization strategy is a good addition for small business promotion which will probably help in getting more customers.

This add on feature provided by Google is free and increases business profile page, with direct growth in prospective customers and clients for knowing more about our services and products. More importantly Google Place may also help in gaining rank for local search results.

Google Place Page Optimization

Google Place Page Optimization Tips

1. Claim Your Google Places Listing and fulfill Your Business Profile:  There might be chances that Google has already created a Google place page for your business, but for making it your Business Page you have to claim it and need to build your profile. Complete your business profile with all its business offerings and important information. Make the place page identical the same as your website.

2. Categorize Business Properly: Use categories which nearly describe your business products, this will help in ranking better in search results. Google provides you five opportunities to fill in categories about your business on your Place Page. Categorization makes it easier to be Searched and Get Found.

3. Add Keywords in Business Description: Be concise and précised while describing your business services, use relevant keywords within the description, do not stuff unrelated keywords just for gaining high ranking. Description of 200 words is allowed for briefly describing your business.

4.Encourage Interaction & reviews: Encourage your satisfied customers to write a review which creates a positive point for your business. The more reviews you have the better it is Reviews helps in influencing other customer and also in gaining trust and reliability of the business.

5.Images & Videos: You have an opportunity of uploading 10 Images and 5 videos. To attract more customers upload appealing images of products you deal in, and videos as they are the best one to easily describe the business. Geo-tagged photos and videos give your business an advantage in local search result. Make professional looking and high quality videos to your business page which gives visual idea about your business premises or say your products.

6.Get Listed in Local Business Directories: Look for local directories, business listing sites and get your business listed there. Locate for local based sites and get your business listed there which may help to boost your Place page’s ranking. Some top Local Directories are:

  • Local.com
  • Yellowpages.com
  • Yelp.com
  • Foursquare.com
  • CitySearch.com

Google Place optimization is a effective and impactful marketing technique, so be sure to promote your business in the places people are looking to do business, and one of them by far  Places is Google. These above tips have helped to rank business Place Pages at the top of the results. Let’s learn more about getting started on Google Places!

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. I hope you enjoyed today’s post. Now go out and implement! Follow him on TwitterGoogle + & Pinterest.

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