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Local Search Rankings – Google Place Page Optimization Tips


Google Places primarily known as Google Maps are the best way of maintaining your online presence. Google Place page is the fantastic method to describe your business location with its products and services and some brief information about its operating hours, Location, Contact no, and website URL. You also can add images and interesting videos to make your place page more descriptive about your business. Including Google Place page as a local SEO Optimization strategy is a good addition for small business promotion which will probably help in getting more customers.

This add on feature provided by Google is free and increases business profile page, with direct growth in prospective customers and clients for knowing more about our services and products. More importantly Google Place may also help in gaining rank for local search results.

Google Place Page Optimization

Google Place Page Optimization Tips

1. Claim Your Google Places Listing and fulfill Your Business Profile:  There might be chances that Google has already created a Google place page for your business, but for making it your Business Page you have to claim it and need to build your profile. Complete your business profile with all its business offerings and important information. Make the place page identical the same as your website.

2. Categorize Business Properly: Use categories which nearly describe your business products, this will help in ranking better in search results. Google provides you five opportunities to fill in categories about your business on your Place Page. Categorization makes it easier to be Searched and Get Found.

3. Add Keywords in Business Description: Be concise and précised while describing your business services, use relevant keywords within the description, do not stuff unrelated keywords just for gaining high ranking. Description of 200 words is allowed for briefly describing your business.

4.Encourage Interaction & reviews: Encourage your satisfied customers to write a review which creates a positive point for your business. The more reviews you have the better it is Reviews helps in influencing other customer and also in gaining trust and reliability of the business.

5.Images & Videos: You have an opportunity of uploading 10 Images and 5 videos. To attract more customers upload appealing images of products you deal in, and videos as they are the best one to easily describe the business. Geo-tagged photos and videos give your business an advantage in local search result. Make professional looking and high quality videos to your business page which gives visual idea about your business premises or say your products.

6.Get Listed in Local Business Directories: Look for local directories, business listing sites and get your business listed there. Locate for local based sites and get your business listed there which may help to boost your Place page’s ranking. Some top Local Directories are:

  • Local.com
  • Yellowpages.com
  • Yelp.com
  • Foursquare.com
  • CitySearch.com

Google Place optimization is a effective and impactful marketing technique, so be sure to promote your business in the places people are looking to do business, and one of them by far  Places is Google. These above tips have helped to rank business Place Pages at the top of the results. Let’s learn more about getting started on Google Places!

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. I hope you enjoyed today’s post. Now go out and implement! Follow him on TwitterGoogle + & Pinterest.

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Increase your Business Visibility with Local SEO


Today everything is all about online marketing whatever the user wants he just look for it on the internet and makes up his

Local SEO Marketing

Local SEO Make It Easier

mind based on the top search results that are displayed, if you want to be one of them Local SEO is your answer. Local SEO is again a technique to promote your services specifically for a particular location. Local optimization basically is done so that your company comes up first in local search engine results. Local Marketing helps to create Brand Awareness and your existence among the Search Engine. If we want to grow and enhance our sales then promoting business locally is the best method. Marketing makes users becomes updated with the upcoming business stepping in the market. Through Local SEO make it easier for the potential customer to find you.

When your website appears on top of search engine rankings then there is a big chance that it will generate more leads for your business.

Growth of Local SEO

  • Users are switching to internet to search for the local business which takes less time and provides best results.
  • Internet users are increasing day by day and all information is gathered online and is highly targeted and effective.
  • Mobile internet users find it cost effective and time effective to search business online.
  • Trust towards online business is to high extent and their review helps to attract more customers to your business

Local SEO Marketing Strategy:

  • Local Directory Submission
  • Map Optimization (Google, Yahoo, Yellow Pages)
  • Social Bookmarking
  • Local Listing
  • Search Engine Submission
  • Video Marketing
  • Google Maps

Targeting Local Users

Our target is Local Internet users who are surfing local websites for their need @ requirements Localized search optimization helps to reach to these potential customers, who are looking for the best services and these are the best traffic your website can get locally. Using local SEO techniques makes your website presence and potential customers can find you easily. These activities make customers close to the location of your business and also generate high organic traffic. by (Alok Raghuwnashi)

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