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Posts Tagged ‘Google’

Finally! Website pop-ups will soon negatively affect SEO – [January 10, 2017]


 intrusive interstitials

No Pop-Up and Overlays On Mobile!

Google announced it will punish sites that show intrusive and difficult to close pop-ups when the user opens a mobile page.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

The change will impact mobile sites and only those that have advertisements that undertake a full screen or otherwise block content entirely. Some full-screen interstitials won’t be impacted. Simply ignored banners, age verification, and login boxes are okay by Google’s criteria.

You can find out more about the changes over at the Google Webmasters blog. Listed below the interstitials that are not allowed by Google:

 interstitial, pop-up, mobile friendly

 

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Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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Where Does the Right SEO Strategy Begin?


SEO Strategy Begin

Are you starting in the world of SEO? Welcome! In this post we will clarify the picture and we will explain everything you need to know to implement a strategy that works.

As you know, or maybe you’re finding, along a series of 5 articles I have been introduced in this blog different aspects of the SEO.

And to close the loop, I thought it would be interesting to summarize all of them to give you an overview of how you could start practicing. Keep reading!

Keyword Search

A good choice of Keyword is essential to save your efforts and avoid setting unattainable goals. Therefore, I suggest that the first step is to create a list of Keywords and validate it, trying to figure out which are the ones that can bring qualified visitors.

In the article “How To Do Keyword Research – The Beginners Guide to SEO” Moz explained different methods to help you build your list and see if they can really bring you traffic.

But do not forget that, besides having a reasonable number of searches, these keywords are bringing visitors who really need what you offer.

Keyword Analysis

Once you have your list of relevant keywords and potential qualified traffic, you should analyze its viability. It is trying to figure out which of them would be possible to position your current resources (domain authority, bonds, budget, etc.)

In “The Ultimate Guide to Keyword Competition: Tips from 35 Experts on Competitive Keyword Analysis” You can learn a simple method to begin familiar with the subject. And I take this opportunity to remind you once again that, in my opinion, any analysis you do with various metrics, you use it to compare Keywords together.

Not you stay stuck in the process of calculating different metrics of different services and creating complex spreadsheets. Unless you’re really competitive Keywords behind, you do not need all that.

If, for example, you decide to simply take into account the Authority’s domain, write the metric of the top 10 results of all your keywords and see which of them can be comparatively easier to position.

You can learn more about some metrics like Mobile Device Usage in the article “21 Metrics for Monitoring SEO Health

SEO on Page

The next step is to optimize your SEO on Page for the keywords you’ve chosen position. This is an important step, but no need to complicate too much.

In the “Roadmap to Improve Your SEO” you have everything you need to make a right on Page SEO. Remember that this optimization must be done for each page using the keywords you want to position on each.

Content Marketing & Promotion

Once you have created your content, you do not sit around waiting for your visitors: promote your items. In the same way that you have very little chance of getting a job if not actively looking, users must know the existence of your items in order to access them.

I recommend you spend more time promoting content and understand its value. If it works in your niche, plus visitors also get backlinks.

Read my article on “Blog Marketing Factors to Improve Your Blog Traffic” to know where to start. I hope that after reading it, understand that it is necessary to promote your content and make this action a habit.

Image Credit: shopify

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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Google Webmaster Tools Introduces The New Search Analytics


New Google Search Analytics Tool Released

Google releases new report in Google Webmaster Tools called Search Analytics, for precise traffic analysis. The new Search Analytics Report can be found in the Google Webmaster Tools under “search queries”.

In the Google Webmaster Tools you can now for keywords filter your pages as well as countries and appliances as well as other segments and compare.

The tool is available at https://www.google.com/webmasters/tools/search-analytics?hl=en and looks like this:

Search Analytics

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Bottom Line: –

  • Updated & better version of “Search Queries Report”
  • Compare traffic on desktop vs mobile
  • Compare metrics in different countries
  • Compare two different time frames
  • Search Analytics data is much more accurate than Search Queries and it is calculated different

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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Google Improve The Display URL In The SERPs


it's time for a change - google mobile algorithm

Google changes the mobile view of search results so that future name will appear on the site over the domain and with more focus on breadcrumbs.

It’s the first time reportedly said by the Official Google Webmaster Central Blog that that schema.org is a signal for algorithms.

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Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments.. Thanks and have an amazing day!

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Tweets Now Show Up in Google Search Results – Again


Tweets Now Show Up in Google Search Results

(Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg.

Twitter will benefit from the reputation of Google

With this agreement; Twitter will enjoy the reputation of Google to be more visible to users. Thus, the microblogging site traffic and increase its audience. Additionally, users who are not yet registered on Twitter will see popular tweets and why not register on the social network thereafter. Twitter could gain additional market share and generate profits.

With this partnership, Google will have access to the microblogging site’s database and its 284 million users and will be able to provide information on trends and popular topics. The agreement signed between the two groups also allows Twitter to reassure investors. Indeed, Google is about 70% of queries in the US and 90% in Europe. Twitter will also get new users to get closer to 1.3 billion Facebook users, its main competitor in the market social networks.

How Does Google Index Tweets Today? As Stone Temple Consulting Explained:

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thanks and have an amazing day!

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Google Authorship Is Now Closed!


Time to Say Bye-Bye, Authorship

John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +.

According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on advertisements.different opinions on this change.

Now that Google has removed authorship from search results what are the impacts on SEO? This article by Danny Sullivan on Search Engine Land explains the difference between authorship and author rank.

Here is a quick summary:

  • Authorship was the inclusion of author photos, names and Google+ details in Google search results
  • Author Rank is the potential boosting of ranking for stories by trustworthy authors
  • Google is likely to be looking at bylines (e.g. “Post by Benjamin Mangold”) moving forward to determine author rank
  • You might want to continue to use authorship markup (e.g. rel=”Author”) to tell Google about the authors of your blog posts 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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