Archive

Archive for November, 2011

Why Content For SEO?

SEO – Keyword Analysis Research


A Keyword research is a first phase towards promoting your website. Implementing the correct keywords and keyword phrases is essential in well targeting your customer base. Generally keywords terms which are appropriate to the location, brand and the products and services which your website offers? Website owners need to take in order to ensure an increase in relevant visitors and positive ROI.

Where to Use Keywords in Search Engine Optimization Activity:

  1. On-Page Activity Included in Meta Keywords Tag (), Title and Description (), Image names (<img src=”url” alt=” Image names, “/>), URL (Link text)
  1. Off-Page Activity Embedded in Blog, Press Release, Web Directories, Articles, knol submission and must be used in anchor text of the back links to the website pages.

Keyword Research Analysis Services

  • Develop new keyword Phrases
  • Individual Page Keyword Research
  • Analysis  competitors’ Keyword Phrases
  • Product and Brand Specific Keywords
  • Region Specific Keyword Research

There are various advantages of Keyword Analysis Research:

  • Improve the Web Presence
  •  Increase Targeted Traffic
  • Improved Search Ranking

Social Media Optimization Campaign For A Website


With the creation of SMM (Social Media Marketing), it has become important for every business to look into SMO (Social Media Optimization). Also, the seo professionals all worldwide have begun involving into web 2. 0 visitors creating methods. With all of the web social networking and 2.0 web pages on www, the greatest problem that comes to brain is – how one should progress to do a Social Media Optimization camapign for a business web site/client ?

Here is a shorter and easy SMO manual for you all: I think I shall start with the definition of Social Media Optimization, It will be beneficial for the beginners:

  1. Make Your Company’s Profile in Social Networking websites like Facebook, Tweets, Myspace, Friendfeed etc. Never do extremely marketing and advertising and try to do mix of (20-80 ratio) marketing and advertising and beneficial tutorial/news.
  2. Create a Blog with your business area like blog.domain.com or area.com/blog and start creating about the issues appropriate to your site.
  3. Post your Site’s RSS Feed to RSS Feed Direcotries – Check the Full List of RSS Feed Directories
  4. Write a Press Release (at least once a month) and publish it to Press Release sites like ideamarketers, widepr.com, bignews.biz, prweb.com, prlog.org, free press release etc.
  5. Submit the Press Release or Blog Post URLs at sites like digg, delicious, reddit, ready2beat, mixx etc.
  6. Add Social Media sites Gadget in your website.
  7. Add your Blog to Blog Search Engines/Directories like technorati, etc.
  8. Make some video tutorials and post on video sharing sites like facebook, youtube.com, metacafe.com, vids.myspace, esnips, dailymotion, bust, vimeo etc. Watermark your Site’s URL in each Video.

 

SEO Friendly Backlinks To Each Page


Some people begin right away or assert that you can. My beliefs is to wait a couple several weeks and let a website age. During now add as much content as you like, create and publish a sitemap to the google, develop a few backlinks to get your website indexed and your pages crawled.

Once a couple several weeks has gone by and you are ready to rev up your SEO efforts, here is what you do.

Evenly develop backlinks to each page. Eventually these need to be an assortment of links coming from blogs, articles submission , social bookmark submission , boards, videos submission , podcasts submission , PDFs submission , White Paper Submission, Forum posting, knol submission, link wheel creation websites from different countries, with different domain plug-ins, and a few specialist links.

The overall message here is variety in links, and try not to develop too many too fast. If you begin using these critical SEO methods, I am positive that you will see good results with your website.

Organic SEO Site Structure For Top Placement Of Your Website


The website navigation of your site is crucial in SEO for both the person and the google. You don’t want to be shifting items around later, so develop sure that you map out how your site should circulation together.

A website navigation bar at the top with your most essential items or categories is always a excellent option. Other articles can circulation from a sidewide bar, and of course your disclaimer, comapny profile, contact us, tearms and condition page, comfort report, so forth are most appropriate at the end.

Avoid using the well-known “nofollow” tag. If you are developing an affiliate site, do not use this for your affiliate links. Instead, create a redirect page for each weblink and position these websites in a subfolder. The subfolder should be outlined in your programs.txt computer file as Disallow so that the google do not list any of the articles.

How Search Engine Works?


Each Search Engine (google, Yahoo, bing) has its own automated program called a “Web Spider” or Web Crawler.

The main purpose of web spider to crawl your web-pages, read and collect the content and follow the links (internal and external both).

The web spider then brings back the information that is crawled and deposits the collected data into the search engine database.

When searcher enters the query in the search box of a search engine’s job is to find most relevant search result to the query to the information in it Index.

Search Engine Optimization Technical Issues


First of all we analyze technical issue regarding your website like Canonical Url – Domain Level, Duplicate Domain, Internal Duplicate URLs, Search Engine Un-Friendly URLs (dynamic,+?,=), Redirection ‘s , Page level Issue (dead pages, Orphan Pages), On-body Factors (heavy use of CSS, Mouse-Over  Effect), Sitemap (html, xml), Linking Strategy.

Canonical Url – Domain Level:  Google consider WWW and non-WWW version of domains as two independent websites and index them separate, thus creating a duplicate website problem.

Duplicate Domain: When two different domains contain same design and identical layout and thus are categorized as duplicate websites by search engines.

Internal Duplicate URLs: Search engines do not like duplicate pages.

Search Engine Un-Friendly URLs:  Search engines do not like dynamic URLs mainly because of the presence of variables such as “? +, =” which creates a continuous loop

Cloaking: In this section URLs showing one page to search engine spider and different page to a human visitor. It’s a way of black hat seo technique

Doorway Pages: Once the visitor reaches the pages, they are than redirected to another website. Search engine do not like this type of pages.

 

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