A Keyword research is a first phase towards promoting your website. Implementing the correct keywords and keyword phrases is essential in well targeting your customer base. Generally keywords terms which are appropriate to the location, brand and the products and services which your website offers? Website owners need to take in order to ensure an increase in relevant visitors and positive ROI.
Where to Use Keywords in Search Engine Optimization Activity:
- On-Page Activity Included in Meta Keywords Tag (), Title and Description (), Image names (<img src=”url” alt=” Image names, “/>), URL (Link text)
- Off-Page Activity Embedded in Blog, Press Release, Web Directories, Articles, knol submission and must be used in anchor text of the back links to the website pages.
Keyword Research Analysis Services
- Develop new keyword Phrases
- Individual Page Keyword Research
- Analysis competitors’ Keyword Phrases
- Product and Brand Specific Keywords
- Region Specific Keyword Research
There are various advantages of Keyword Analysis Research:
- Improve the Web Presence
- Increase Targeted Traffic
- Improved Search Ranking
The website navigation of your site is crucial in SEO for both the person and the google. You don’t want to be shifting items around later, so develop sure that you map out how your site should circulation together.
A website navigation bar at the top with your most essential items or categories is always a excellent option. Other articles can circulation from a sidewide bar, and of course your disclaimer, comapny profile, contact us, tearms and condition page, comfort report, so forth are most appropriate at the end.
Avoid using the well-known “nofollow” tag. If you are developing an affiliate site, do not use this for your affiliate links. Instead, create a redirect page for each weblink and position these websites in a subfolder. The subfolder should be outlined in your programs.txt computer file as Disallow so that the google do not list any of the articles.
Each Search Engine (google, Yahoo, bing) has its own automated program called a “Web Spider” or Web Crawler.
The main purpose of web spider to crawl your web-pages, read and collect the content and follow the links (internal and external both).
The web spider then brings back the information that is crawled and deposits the collected data into the search engine database.
When searcher enters the query in the search box of a search engine’s job is to find most relevant search result to the query to the information in it Index.
First of all we analyze technical issue regarding your website like Canonical Url – Domain Level, Duplicate Domain, Internal Duplicate URLs, Search Engine Un-Friendly URLs (dynamic,+?,=), Redirection ‘s , Page level Issue (dead pages, Orphan Pages), On-body Factors (heavy use of CSS, Mouse-Over Effect), Sitemap (html, xml), Linking Strategy.
Canonical Url – Domain Level: Google consider WWW and non-WWW version of domains as two independent websites and index them separate, thus creating a duplicate website problem.
Duplicate Domain: When two different domains contain same design and identical layout and thus are categorized as duplicate websites by search engines.
Internal Duplicate URLs: Search engines do not like duplicate pages.
Search Engine Un-Friendly URLs: Search engines do not like dynamic URLs mainly because of the presence of variables such as “? +, =” which creates a continuous loop
Cloaking: In this section URLs showing one page to search engine spider and different page to a human visitor. It’s a way of black hat seo technique
Doorway Pages: Once the visitor reaches the pages, they are than redirected to another website. Search engine do not like this type of pages.