With over 60% of all Internet traffic now coming from a mobile device, it is essential that a website that can be viewed from any device; be it a smartphone, tablet or desktop. (This is what Google says on the subject, specifically)
What is Responsive Web Design?
Responsive web design is a method for building a website that is only able to adapt to any screen size being viewed on. This provides optimal viewing capacity and improved user experience for potential customers who will be visiting your website from a smartphone or mobile device. Surprisingly, despite the growing use of mobile devices and websites sensitive, most business websites are not mobile-compatible and, therefore, will not be done successfully on mobile devices or smartphones.
This video answers to frequently asked questions Webmaster on best practice mobile SEO.
Understanding Mobile Responsive Web Design
A mobile friendly website is essential not only to provide a good user experience but also for being found online since it is a crucial aspect of a good strategy for SEO (search engine optimization). Over 20% of Google searches are performed on a mobile device and Google has also launched mobile friendly badges in search results to help guide users on mobile devices. This means that companies with a mobile web design are likely to receive a greater share of traffic from search engines than those who do not. Ultimately, a greater volume of traffic will result in an increase in sales and leads for your business. Design websites Responsive particularly beneficial for e-commerce websites as a shopping mobile friendly takeover will result in a payment process more intuitive. This will result in an increase in the conversion rate and reducing cart abandonment rate, which translates into an increase in sales. According to Econsultancy 62% of companies who designed a specific mobile site had higher sales. If you already have a website or you’re planning your first web design, have a friendly and sensitive mobile website must be on top of its priorities.
According to a recent study by Google: 48% of users say they feel frustrated and upset when they get to a site that is not mobile-friendly 36% said they felt as if they had wasted their time visiting these sites 52% of users said a bad mobile experience became less likely to engage with a company 48% said that if a site did not work well on their smartphones.
Take a read of the infographic below from Top Net SEO to find out more about the Responsive vs. Mobile Version
Infographic was borrowed from topnetseo.com
Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!