Archive

Archive for February, 2016

The 25-Point Website Usability Checklist (Infographic)


This 25-point usability checklist is really an excellent solution to understand the basic principles of a perfectly optimized and managed site, covering Accessibility (Is the site easy to use?), Identity (Does the site represent your business properly?), Navigation (Is it easy to find what you’re looking for?) and Content (Can visitors find, read and understand information on the site?)

For help, follow this 25 step checklist from Team Mango Media Private Limited

The 25 Website Checklist Factors are not Just Guidelines.

From Visually.


 

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

Google is Dropping Sidebar Ads in Their Search Results


Google is removing all Right Hand Side Ads on SERPs worldwide

When we searched Google ads usually found at the top on the bottom, in the sidebar, but this last section seems to be free again.

The report in the SEM Post, and have confirmed from Google: the change will affect everyone, in all languages, and has already begun to be implemented.

Google says the change is global

Google is switching up its ads

At the top now 4 advertisements will appear, and the side will now focus on showing Google products and services, not related to your Adwords project.

Since Google report that they have been testing this system for some time among a specific audience, and from day 22 of this month more people will expand further, but do not indicate whether it is something permanent or not (although we know that permanent, there is nothing in the web world).

The side section has been dedicated in a while to show information cards of various types in a while, and apparently bet Google will continue down that road. Profit surely outweighed by the top four ads (until last year were three), so not overly affect the profit of the company. Who did you notice are the advertisers, who now have fewer regions to make their auctions AdWords.

What will happen now that ‪Google‬ has removed right rail ads?

Many advertisers are wondering what this means for ‪Paid Search‬ and what they should do about it. Aaron Levy shares his predictions and advice here (Google Removed Right Rail Ads Now What)

Summary:

Google is removing the ads from the right side and will only display ads at the top of the page. This means that QS will weight more in the adRank and also the CPC will increase. because the competition on the top-of-page ads will increase. We will see a decrease in impressions, especially on the long tail search keywords.

Reference:

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

Get to Know Google’s Webmaster Guidelines For Webmasters


Google's Webmaster Guidelines 2015

Do you feel lost in Webmaster Tools? Want to improve the SEO of your website and do not know how?

You’re in luck because Google has completely renewed the site dedicated to Webmaster, earlier known as known as Webmaster Tools.

New Search Console includes beneficial resources for all the people who take care of websites and want to enhance their organic position. The fresh website is structured into three areas: Help, Learn and Connect.

Included, you can find resources such as:

1. A new help section with answers to frequently asked questions
2. Learning the material on SEO
3. Help Forum
4. A tool to fix the most common problems that site owners face links to videos, resources and conversations most popular
5. Webmaster special events to be held across hangouts

Helps to improve SEO

If you’re interested in working on SEO to improve the ranking of your website, Search Console also helps.

The new website gives introductory details about SEO and steps to achieve an optimized site, along with a comprehensive guide in pdf. And obviously, you’ll also find all the guidelines of Google.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!

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