Explained Pre-Optimization Report – How to Review
Technical analysis of the SEO is one of the main successful SEO campaign to take, because it exposes the organic status of the issues that will not be able to see the surface. To complete the technical analysis of Web pages or Website as we can start a SEO campaign.
1.Indexed Pages: This number is the approximate numbers of pages on that have been stored in various Search Engines. The web crawler of various search engines will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Search Engine cache, the better. We need to work on indexing additional pages in Google, Yahoo and Bing.
Recommendation: In order to list and index all of the pages on search engines we will have to work from scratch and create search engine sitemap and urllist.txt for this site.
2.Domain Info: The domain age often helps to push rankings of a site. Older domains are more recognized by search engines as compared to newer domains and this helps in the effectiveness of the SEO campaign. Most experts agree that you should register your domain for a long time, because search engines factor domain “stability” when looking at your pages.
Recommendation: The domain is registered for 1 year and is set to expire almost in 9 months from now. So this is a positive aspect for the reliability of domain for search engines that it’s registered since a long time but since it’s going to expire in a year so it’s a bit negative impact as well. We suggest renewing the domain for multiple years so it will benefit in search engine indexing further.
3.Metadata: Metadata tags allow you to tell the search engines what your web page is about. Meta-data is information about a web page that is not part of the “core” content of the page. It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in a different part of the web page’s HTML code than the usual web content that people see
Recommendation: You can better optimize them and create unique Title and Meta tags for all the pages. We will optimize pages according to selected SEO package with finalize keywords.
4.Content Optimization: The content of a website play very vital role in getting high ranking on the search engines, the content should be unique and keyword rich. Relevant page content with a sufficient keyword density is an essential component of effective SEO. Carefully written product titles and descriptions with careful attention paid to keyword density can have an enormous effect on rankings in combination with the other factors.
Recommendation: You can highly recommend that a lot of new keyword targeted content should be added on each page, so that we can re optimize your website with the new unique keyword rich content to get better rankings.
5.Heading Summary: Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Recommendation: You will add h1, h2 heading with primary and secondary keyword if applicable with design. If it required to changes in design or CSS we will do that as well.
6.Inner Page Analysis: We looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
Recommendation: The inner pages of the website are not that well optimized and Meta data is not helpful from SEO Point of view.
7.Image ALT Tag: You looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
Recommendation: You need to add keyword targeted ALT text to all the images. We will add Keyword-Rich Image alt tag.
8.Backlinks: Backlinks links that point to your website from other websites. It’s like a popularity rating for your website. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Recommendation: You will need to build more number of links to the site for search engine ranking effects
9.Textual Sitemap: A textual sitemap contains links to every page of your site, which helps search engines in crawling every page of the site easily. It also helps users in easily navigating to all the pages of your site.
Recommendation: You can recommend creating a Textual Sitemap for the website
10.Search Engine Sitemap: Search engine sitemap is an easy way for you to submit all your URLs to the search engine’s index and get detailed reports about the visibility of your pages on the search engines. With Search Engine Sitemap you can automatically keep the search engines informed of all your web pages, and when you make changes to these pages to help improve your coverage in the search engine’s crawl.
Recommendation: Better crawl coverage and fresher search results to help people find more of your web pages. A smarter crawl because you can tell the search engines when a page was last modified or how frequently a page changes. You can ping Bing, Google, Yahoo and ASK each time you upgrade the sitemap at these urls:
11.Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. The Robots.txt file is used to define to the search engines what web pages you want them to index and what pages you don’t. As a search engine spider begins a crawl of your site, the Robots.txt file is the first place they look at for, a fast and easy way of finding the web pages they need to crawl. Having a Robots.txt implemented in your site also speeds up the process in which your website is crawled.
The above points are certainly a must, but one thing to remember especially with search engine optimization is that continuous work is required to gain great results. by (Alok Raghuwanshi)
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