[Pigeon] The New Algorithm of Google Local Search
Barry Schwartz is the News Editor Search Engine Land, Read News About Search Marketing & Search Engines. This post originally appeared on Search Engine Land.
Google launched last week a new algorithm to address more specific and relevant local searches. Little information has yet filtered through this new system which is still running in the United States …
The new algorithm has not been officially announced by Google and was born without a name, being named “Pigeon Update“ by the website Search Engine Land, a sort of unofficial spokesman for Google in relation to news and information about SEO and Marketing search in general.
The Pigeon Update aims to improve local searches, making them more relevant and accurate, and are much closer to the traditional organic search ranking factors, both being visible in Google Maps results as in the natural results.
Local Search
- Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
- Google’s new Pigeon update explained
- Google Pigeon Update: Local Results Updated Again
Google Won’t Confirm Or Deny A Pigeon Refreshes http://t.co/z9bLQJPFYa via @rustybrick
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