Google’s Matt Cutts Confirms: Backlink Relevance Still A Big Ranking Factor!

Image via YouTube

Is there a version of Google that excludes backlinks as a ranking factor?

The latest from yesterday’s news Google’s head of search spam Matt Cutts put out a new webmaster help video comes from BlueBumbleBee, Colchester, UK on Feb 19, 2014.

And the questioned is mentioned below …

does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out.

See the (short) video …

Today’s webmaster video: “What would happen if Google didn’t use backlinks as a ranking factor?” http://t.co/EBQoi9k8u0

— Matt Cutts (@mattcutts) February 19, 2014

Video Transcription

“We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse, It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”

“We’ve played around with the idea of turning off backlink relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.”

Checked with reference to the documents mentioned below…

• YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
• Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
• Webmaster Central: http://www.google.com/webmasters/

Bottom Line

The conclusion is that in a short time outside the link building is still an important ranking factors and can not be removed. Before Alexander Sadovsky Head Of Web Search – Yandex, said the they will no longer count links as a ranking factor. 

Check inside for more information ▬

• Yandex To Stop Counting Links As A Ranking Factor For Commercial Queries In Moscow
• Yandex SEO is maybe not dead, but links are

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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