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Google’s Matt Cutts Confirms: Backlink Relevance Still A Big Ranking Factor!


Is there a version of Google that excludes backlinks as a ranking factor

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Is there a version of Google that excludes backlinks as a ranking factor?

The latest from yesterday’s news Google’s head of search spam Matt Cutts put out a new webmaster help video comes from BlueBumbleBee, Colchester, UK on Feb 19, 2014.

And the questioned is mentioned below …

does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out.

See the (short) video …

Video Transcription

“We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse, It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”

“We’ve played around with the idea of turning off backlink relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.”

Checked with reference to the documents mentioned below…

Bottom Line

The conclusion is that in a short time outside the link building is still an important ranking factors and can not be removed. Before Alexander Sadovsky Head Of Web Search – Yandex, said the they will no longer count links as a ranking factor

Check inside for more information ▬

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Direct Targeted Traffic to Your Website without Buying Ads & Clicks – SEO Tips & Tricks


Search Engine Optimization [SEO] – An algorithm designed to impact visibility of web consent through organic search result. SEO is commonly used as a free alternative to PPC [Pay Per Click] advertising.

Search Engine Optimization Tips –

  • Relevant content is fire for your page ranking. The more industry specific content your website has, the more your website will be found, organically.
  • Organic search result is a natural method for locating a webpage. This method will match search terms with relevant content on competing WebPages

ReadImportance of Guest Blogging Can Grow Your Online Business

  • New content is what keeps your page ranked. The best way is blogging/tagging with search engine will trust your website for publishing relevant and new information.
  • Original and unique content brings web searches directly to your website. Unique content can distinguish your Brand, Product and website from companies with the same industry focus and target.

Search Engine Optimization Tricks –

  • Content Is King – Keep relevant and new content flowing constantly adding content so crucial for your ongoing ranking, the most effective way is with a blog attached to your website.
  • No Breaks – The SEO Game is never-ending. You must play often to not only maintain but most importantly to increase your ranking.
  • Stay Updated – Use Google AdWords and Google Analytics to view the monthly searches of which Keyword Phrases Visitors used to find your website.
  • Don’t Duplicate – Search engines (Mainly Google) are able to catch fluff and tamper consider these algorithms as more of an art than a science. Don’t bother trying.

ReadThe Importance of Keyword Research on How to Get Started

  • Use the KE – Use the Keyword effectiveness index equation this gives words a rating based on the number of times a word is searched over web pages showing the word.

Google Penguin

Pulpit rock
The first Panda algorithm was introduced on April 2012. By this update targeted at spam back-links; also coined the ‘Web-spam Update it targeted keyword stuffing…!!

The update was to penalize website using manipulative techniques to achieve high rankings ~ Wikipedia

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Google Panda

Google Panda

The first Panda algorithm was introduced on February 24, 2011. By this algorithm update sites with poor or duplicate content have been pushed back or say got vanished from top search pages. The motive behind this algorithm update was to bring out the importance of Good and high quality content.

In March 2012 Google updated Panda and started that they are deploying and “over optimization penalty,” in-order to level the playing field ~ Wikipedia

Related Articles

The bottom line is here Google is constantly updating their search algorithm so it is important to make sure your website and SEO strategy is up to date with the most current standards!!

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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