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Warning Signs That Your Titles & Headlines Sucks [Updated]


SEO Warning Signs

Why Do Headline Matters?

Compelling headlines are critical to a successful content marketing strategy.

It’s the first (and possibly only) chance to attract attention to a piece of content.

Headlines set expectations for the reader – and if the content inside doesn’t hold up, readers could lose in the source.

Where Did The Date Come From?

Outbrain analyzed HubSpot’s expansive data to uncover key trends about headline performance.

We drew a sample of more than 3.3 million paid link headlines from the pool of English language
paid links that ran across Outbrain’s network of 100,000 + publisher sites from Oct 2013 to Sep
2014.

Goals Marketers Have for Content

Each goal has its own metric for success, and each does something different for your organization.

website traffic important metrics

#The Good: What Drives People to Click on Headlines?

  1.  (38% CTR Increase) Including bracketed clarification, for example, Infographic, Interview, SlideShare, Video
  2. (37% CTR Increase) Including “Photo’ in the headline
  3. (22% Including “Who” in the headline)

#The Bad: What Drives People to Not Click on Headlines?

  1. (59% CTR Decrease) Including “Tip” & “Magic” in the headline
  2. (58% CTR Decrease) Including “Credit” in the headline
  3. (49% CTR Decrease) Including “simple” & “Cure” in the headline
  4. (44% CTR Decrease) Including “need” in the headline
  5. (41% CTR Decrease) Including “Free” in the headline
  6. (26% CTR Decrease) Including “secret” in the headline
  7. (23% CTR Decrease) Including “Trick” in the headline

#The Good: What Causes People to Take Actions?

What Causes People to Take Actions

#The Bad: What Reduce Conversion Rates?

What Reduce Conversion Rates

How Long Should a Headline Be?

  • Best for Social: 117 characters or fewer so it’s tweetable
  • Best for Search: Under 65 characters so it displays fully in the search result. Put keywords neat the front to make it more attractive in search results.
  • For Highest CTR: 81-100 characters 43%, 61-80 characters 38%, 41-60 characters 30%, 21-40 characters 25%.
  • For Best Post-Click Engagement: 21-40 characters

Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered

How to improve your Click-Through Rate (CTR) using Google Search Console

  • Making sure an essential keywords and phrases for the web page appeared in the meta description.
  • Making sure the main keywords were first in title tags.
  • Edit meta descriptions so they were more readable and purposeful.
  • Made sure the meta descriptions were as compelling and as relevant as possible.
  • Made sure meta descriptions were no more than 135 – 160 characters long
  • Made sure title tags were 50-60 characters long, including spaces.
  • Made sure headlines (<h1> tag) were not the same as the title tag.
  • Removed identical meta descriptions and title tags.
  • Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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Digital Talker: 12 Hacks to Improve Your Blog and Get More Traffic


tips to improve your site Ranking (SEO)

Our most important piece of advice is: Design a user-friendly website

Klood CEO Vivion Cox has set up her own website and blog to helping companies drive more traffic, enquiries and customers using the most up to date digital technologies and techniques http://www.klooddigital.com. His blog of this week is a 12-point SEO checklist for blogs.

Take a look at the infographic below and we are sure you will find a lot of helpful tips to improve your site Ranking (SEO)

12 Hacks to Improve Your Blog and Get More Traffic Infographic

How have you maximized your Digital marketing strategy? Let us help!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

75+ Ways To Make Your On Page & Off Page SEO More Actionable [Infographic]


SEO Checklist

This is part of series called Search Engine Optimization.

Looking for proven ways to enhance your On-page & Off-page SEO?

Asking yourself what resources you should read to boost your SEO efforts?

Capsicum Mediaworks has compiled a 75+ pointer SEO checklist in infographic form. Take These steps that each and every business must put into practice to see an increase in targeted search traffic. (And read this previous blog post to The 25-Point Website Usability Checklist … )

Killer SEO Checklist

This post originally appeared on the SEO Tutorial Canada section. To read more content like to this, subscribe to SEO Tutorial via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

The Viral Marketing Cheat Sheet: 7 Things You Must Know


7 Inspiring & Actionable Viral Marketing Tips

This is part of series called Viral Marketing.

This infographic has gathered 7 most important things that you must know about viral marketing and offers techniques that make a campaign go viral.

The team at KISSmetrics has compiled a 7 pointer checklist in infographic form. (And read this blog post to learn about How to Become a Self-Made Google Adwords Expert in more detail.)

Viral Marketing Cheat Sheet

This post originally appeared on the Viral Marketing section. To read more content like to this, subscribe to Viral Marketing via RSS or subscribe by email!

Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

Links, Content & RankBrain, Google’s Next Ranking Factor


 

Links, Content & RankBrain, Google's Next Ranking Factor

In a recent video from Google’s Search Quality Senior Strategist Andrey Lipattsev finally Confirms the Links, Content & RankBrain, Google’s Next Ranking Factor.

You can see the whole session of questions and answers below. All video is very interesting and lasts 30 minutes.

What is RankBrain?

Google uses a machine learning technology (English: “machine learning”) to display your search results. We also know that this new algorithm Google RankBrain is today the third most important position signal according to Gary Illyes, Webmaster Trends Analyst at Google.

How will the Google SEO RankBrain?

Looking to SEO, implementation of this new algorithm is not something harmful or difficult things, but on the contrary, could help better position the quality content. Moreover, with the emergence of RankBrain, we could be talking about keywords charged less importance, giving greater importance to complementary content that is closely linked to the main theme.

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Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

Google’s Gives Official Recommendations On JavaScript Sites / Progressive Web Apps


 

Updated: Google’s Gives Official Recommendations On JavaScript Sites / Progressive Web Apps

John Mueller: how Google indexes JavaScript sites

On Mar 4, 2016, Google’s Webmaster Trends Analyst, John Mueller, posted an updated on how Google indexes JavaScript-based sites and progressive web apps. Below are his recommendations.

  1. Don’t cloak to Googlebot
  2. Use rel=canonical tag
  3. Avoid the AJAX-Crawling scheme
  4. Avoid using “#” in URLs (outside of “#!”)
  5. Ensure that all required resources aren’t blocked by robots.txt
  6. Limit the number of embedded resources in site
  7. JavaScript can be used to provide titles, description & robots meta tags, structured data, and other meta-data
  8. Use sitemap file with correct “lastmod” dates

Checked with reference to the documents mentioned below…

Google Announces Boost Of Mobile-Friendly Algorithm In May 2016


New Mobile Search Results Update In May

Google has posted on the Webmaster Central Blog that mobile sites are ranked even higher in May than previously.

Klemen Kloboves, a Google Software Engineer, wrote:

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out theMobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

If you have any questions, please go to the Webmaster help forum.

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Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. If you have anything about this post please let us know. And always, follow us on Twitter @araghuwanshi6 like us on facebook.com/onlinemarketingblog and Circle SEO Forecast.

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