- Don’t cloak to Googlebot
- Use rel=canonical tag
- Avoid the AJAX-Crawling scheme
- Avoid using “#” in URLs (outside of “#!”)
- Ensure that all required resources aren’t blocked by robots.txt
- Limit the number of embedded resources in site
- Use sitemap file with correct “lastmod” dates
Checked with reference to the documents mentioned below…
- Progressive Web Apps: https://developers.google.com/web/progressive-web-apps
- Progressive Enhancement: https://en.wikipedia.org/wiki/Progressive_enhancement
- rel=canonical: https://support.google.com/webmasters/answer/139066
- AJAX Crawling Scheme: https://developers.google.com/webmasters/ajax-crawling/docs/specification
Google has posted on the Webmaster Central Blog that mobile sites are ranked even higher in May than previously.
Klemen Kloboves, a Google Software Engineer, wrote:
Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out theMobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.
If you have any questions, please go to the Webmaster help forum.
I wanted to share this infographic because of the good balance it has in showing the abilities important for an online marketer to be able to implement paid search strategies correctly. In my view, I personally wouldn’t recommend any specialist to go the way of exclusively becoming an expert in Google AdWords. AdWords is but one route of an overall paid search strategy. You have to be working to become a Google AdWords Expert with this knowledge– along with understanding how it fits into a company’s overall paid search strategy.
PremiumitSolutions share their tips on how to become an AdWords Expert in the infographic below.
Do you feel lost in Webmaster Tools? Want to improve the SEO of your website and do not know how?
You’re in luck because Google has completely renewed the site dedicated to Webmaster, earlier known as known as Webmaster Tools.
New Search Console includes beneficial resources for all the people who take care of websites and want to enhance their organic position. The fresh website is structured into three areas: Help, Learn and Connect.
Included, you can find resources such as:
1. A new help section with answers to frequently asked questions
2. Learning the material on SEO
3. Help Forum
4. A tool to fix the most common problems that site owners face links to videos, resources and conversations most popular
5. Webmaster special events to be held across hangouts
Helps to improve SEO
If you’re interested in working on SEO to improve the ranking of your website, Search Console also helps.
The new website gives introductory details about SEO and steps to achieve an optimized site, along with a comprehensive guide in pdf. And obviously, you’ll also find all the guidelines of Google.
Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Have something to add to this story? Share it in the comments. Thanks and have an amazing day!