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How To Choose Keywords to Rank Higher on Google


How to choose keywords for seo

Choose the keyword for an article is not a science, the truth, although there are certain tips that can go well to hit your target audience. In this article, you will learn the method to choose the best SEO keywords.

The first thing you have to understand is what types of keywords there are three different types of search queries

1. Transactional search queries: That help them find the place to make the transaction of exchange (Aka “do” Keywords)

Examples:

  • health insurance quotes
  • buy superman t-shirt
  • family restaurant near me
  • best restaurants in bhopal for couples
  • kesari movie tickets

2. Navigational search queries: The help them find the general information (AKA “Know” keywords)

Examples:

  • DBPOST
  • Dainik Bhasker website
  • Facebook
  • Twitter
  • Times of India

3. Informational search queries: The help them find a specific brand, products, or services (AKA “go” Keywords)

Examples:

  • bhopal home price
  • kesari movie review
  • reason for jet airways loss
  • reason for migraine
  • reason for viral fever in babies

What Are Buyer Keywords?

A Simple Roadmap:

#1 The first is put yourself in the place of the users who will read and think about what keywords do you think that users could put in google to find what they need? (Who is your reader?)

#2 Make a list of words that you consider important for each product/service/ page or your site. Important things is to clear about what you offer on each page and to differentiate it from your other pages. That is why it is very important to analyze the general ideas of each page and put them in a list.

For Example:

Suppose I have an “Online Shoe Store”, a good keyword, in this case, could be “Buy Online Sports Shoes” that does not have as many searches as “Shoes” but has two advantages:

[a] It is easier to place “Buy Online Sports Shoes” in the first place

 

[b] It is very likely that a good percentage of people who come to the site using this keyword end up buying.

 

READ: 3 Must-Have Google Chrome Extensions To Increase Your Productivity

READ: Ecommerce SEO Strategy to Enhance your Product Page ! High Visibility

 

#3 Identify similar keywords and concepts and their search volume. Choose a two-term main keyword for which you want to position yourself for the long-term.

#4 Complete this main keyword with 3 to 7 secondary keywords from 2 to 3 terms that are all very relevant and semantically close to your main word for which you want to position yourself in the medium term. They correspond to your categories in the blog and the elements of the main navigation.

#5 Optimize each of your posts with keywords from 3 to 5 terms ( long tail strategy) to achieve short-term visibility.

READ: Top 6 SEO Experiments That Will Completely Blow Your Mind – [INFOGRAPHIC]

Note: Remember that this is not a once-in-a-lifetime job. We recommend repeating this process on a regular basis.

 

Keyword Research

To The Web share their guide to keywords and SEO in this infographic.

How To Choose Keywords to Rank Higher on Google Infographic

Expand knowledge


Alok Raghuwanshi is an India-based SEO Professional and author of an SEO and social media marketing blog. Feel free connect with me on Twitter – @araghuwanshi6 – and let us learn from each other.

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