Home > Guest Blogging, On-site Optimization, SEO Tutorial Canada > Google Authorship Is Now Closed!

Google Authorship Is Now Closed!

Time to Say Bye-Bye, Authorship

John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +.

According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on advertisements.different opinions on this change.

Now that Google has removed authorship from search results what are the impacts on SEO? This article by Danny Sullivan on Search Engine Land explains the difference between authorship and author rank.

Here is a quick summary:

  • Authorship was the inclusion of author photos, names and Google+ details in Google search results
  • Author Rank is the potential boosting of ranking for stories by trustworthy authors
  • Google is likely to be looking at bylines (e.g. “Post by Benjamin Mangold”) moving forward to determine author rank
  • You might want to continue to use authorship markup (e.g. rel=”Author”) to tell Google about the authors of your blog posts 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Follow him on

facebook.png Facebook Profile TwitterIcon.png @araghuwanshi6 IconLinkedin.png LinkedIn Profile IconYouTube.png YouTube Channel d79cf88f3c034aae62e59e685e5143c5.png Google



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: