Video: Matt Cutts On SEO Drawbacks Using Responsive Design Vs Separate Mobile URLs
Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?
Google’s head of search spam Matt Cutts from discussing it further in a new Webmaster Help Video in response to the user-submitted question:
Does a site leveraging responsive design “lose” any SEO benefit compared to a more traditional m. site?
John E, New York
Here is the video for you all to watch:
— Alok Raghuwanshi (@araghuwanshi6) November 7, 2013
Whenever you have a site that can work well for regular browsers on the desktop as well as mobile phones, there’s a couple completely valid ways to do it. One is called responsive design, and responsive design just means that the page works totally fine whether you access that URL with a desktop browser or whether you access that URL with a mobile browser. Things will rescale, you know, the page size will be taken into account, and everything works fine. Another way to do it is, depending on the user agent that’s coming, you could do a redirect so that a mobile phone – a mobile smartphone, for example – might get redirected to a mobile dot version of your page, and that’s totally fine as well.”
Read our guidelines for mobile-optimized sites: https://developers.google.com/webmasters/smartphone-sites/
This includes things like having a rel=”canonical” from the mobile version to the desktop version, and stuff like that. In general, I wouldn’t worry about a site that uses responsive design losing SEO benefit(s) because by definition, you’ve got the same URL, so in theory, if you do a mobile version of your site, if you don’t handle that well and you don’t do the rel=’canonical’ and all those sorts of things, you might, in theory, divide the PageRank between those two pages, but if you’ve got responsive design, everything is handled from one URL, and so the PageRank doesn’t get divided. Everything works fine, so you don’t need to worry about the SEO drawbacks at all.
Checked with reference to the documents mentioned below…
- YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
- Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
- Webmaster Central: http://www.google.com/webmasters/
I am thankful that he confirmed my some doubts on this. Having a good responsive design won’t harm your search engine results. But, however, if you use a separate mobile version in the form of m.domain.com, unless you manage every thing accurately, you could possibly harm your ranking.
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.