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Quick Tips To Create SEO Friendly Flash Website | Flash SEO

Using Flash in any website designing is a finest way to present the web content also it provides a rich impact on website visitors, but from Search Engine point of view it neither read Flash text nor index it, the reason is not because Flash has some accessibility issues, but website making use of flash are considered to be unfriendly with search engine and addition all “SWF” files does not guarantee a proper website indexation.

The concept of Search Engine behind this is to emphasize more on “Rich Content” rather than on creating attractive flash design.  But with the recent search engine algorithm changes for flash recognition it has started acquiring place for Flash content which has reduced the fear of SEO Experts to lose their Search Engine visibility. Below are some tips for maximizing the exposure and increasing the indexability of Flash website.

Tips to create Flash Website SEO Friendly:

Include Keyword Targeting Message: Look for the most searched keywords and include them in your flash content message. Using this Flash SEO method has achieved top rankings for keywords found only in the Flash content. Because search engine can now see Flash content, so now we have prospect to optimize Flash Content which includes highly related and most searched keywords.

Use SWF Object: Google has developed a way to index flash SWF content; which indexes any textual content inside the swf file may be links, text and even buttons with text captions. It also indexes external text content located in SWF such as HTML or XML. SWF Object is another JavaScript library which detects the browser’s Flash player version and provides an easy method to install it. Swf Object provides a way to get alternate content visible to search engines, and makes sure your Flash module will be crawled by search engines that now support Flash.

Read more about Google Webmaster Guideline

Note: Google Crawling and Indexing SWF File. 1st July 2008


SWF Address

Use SWF Address: This is JavaScript/ Action Script which allows you to change the URL address according to the screen/page you are supposed to show in your Flash website/application, which is called Deep Linking. The implementation of deep linking requires good combination of a JavaScript code and Action script code. This Swf address is extremely helpful for crawlers as they index your Urls.

Create Html page for each Flash Page: The best way to get your flash content indexed in search engine is create separate SWF file for your content, for a particular keyword and put into XHTML pages i.e., Embed the flash into HTML pages and use regular text links on the page if possible. Instead of including everything in one flash file it’s more beneficial to break the content into different flash files so you can creates different HTML pages around the different ideas contained in it. This makes the site easily crawlable since all of the content is not hidden inside the Flash content.

Google Sitemap: Use a Sitemap to ensure that your flash is indexed by search engine or not. As Sitemaps are the xml document which helps spiders for easy navigation of your website, ideally it is the best way through which you make out that all your pages are spidered or not. We place an XML document in the root folder, so that the site is visible to Google crawlers properly, once it is loaded.

Flash websites do provide attractive and design elements to your website and also very helpful in engaging visitors to our website. Flash website easily grabs user attention but it’s of no use if your site is not visible by search engine spiders, which directly hampers your website growth. Adopt the above tips for Flash using website to get highly noticed in the eyes of Search Engine which also can drive users to your site and then keep them there with your Flash content.

  1. October 10, 2014 at 4:16 pm

    Very nice blog post. I definitely appreciate this site.
    Continue the good work!

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