Building Your Travel Website by Hiring an SEO Expert
In today’s’ competitive Travel World; when it comes for optimization for a travel website, it is quite complicated to get your website ranked in major search engines like Google, Yahoo, Bing etc. However, travel is a niche that people look for information on all year round, and it’s one the most searched topics (and therefore highly competitive) on the web. But through, implementing SEO Strategies for your travel website or by Hiring SEO Expert your competition area can be minimized and you can get more success, leads and conversions in the travel field. Travel SEO Campaign or SEO Expert covers and works on the following area to make your website on top search result in particular Niche.
Local SEO: Travel SEO is all about location, people from all across surf for local results, and it is the best platform for you to get high traffic. Ensure that your business have an optimized Google plus, and Google Place page to be on top for Local Search Results. Local travel niche is usually less competitive and here the rate of conversion is very high.
Image SEO: When searching for any place to stay or destination user gives more emphasis on the beautiful images, buildings and interiors, although Google do not read images but Proper Optimization of Images makes them Search Engine Friendly which help you to attract more traffic from Image Search Engine for the desired terms. Including Image SEO in a travel SEO campaign makes easier to get ranked in Google Image Search from where the most traffic can be gained, as images play a vital role for any Travel website.
Leverage Videos: Video Optimization is integral part of SEO Campaign especially for Travel websites. As whenever a query occurs Google not only displays WebPages but videos as well. Videos help a lot in attracting people as they are visual and more descriptive. Most important that there is less video result available so this adds more exposure of getting found in top results. Make videos more shareable so it can be expanded to increase Call to Action.
Social Media Marketing: For travelling when it comes to Social Media it help you more to cater traffic and build trust. Social Media is all about sharing experiences, recommendations etc. and here you can earn trusted traffic or audience. Increase your brand presence on top social networking/social media sites and engage yourself in creating awareness; which eventually will increase your leads into conversions. Here are Some Top Rated Networking Platforms are:
- Stumble upon
Content Creation: Travel sites need to be largely descriptive, create engaging content that leverages high impact on the audience. Your appealing content should make them imagine about the travelling places and must cover all the important keywords and core description. With having rich content and quality links conveniently adds more impact to achieve the desired ranking in Google and attract maximum online visitors or viewers.
Tips to optimize Travel Website:
- Make use of attractive and appealing images on your website to catch more attention of the visitor.
- You can also use some Flash or Slide-show to give them more pleasant and professional look to your website.
- Create content according to audience needs and requirements. Be very specific in providing information about services and campaign etc.
- Also make use of Buttons like “Book Now”, “Compare Prices” which encourages visitor to perform action.
- Timely offer some occasional campaign and some engaging activity which keeps involved the visitor to check your campaign.
Above are the best ways on which the SEO Expert highly works to optimize your site if you’re in the travel niche. Hiring SEO Expert make your website Search Engine Friendly and more visible over the Search Engine.
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.