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Archive for November, 2011

Why You Need Search Engine Optimization?


Why you need SEO? 

You need SEO because Customer don’t knows who you are, what you sell and where they can find you and they also don’t even know where your shop or business is situated. So you need to your website listed with the search engine…….

SEO is search engine optimization and is this process you use in getting your pages to place well on search result.

generally seo define into two categories.

  1. On-Page Optimization
  2. Off-Page Optimization

1. On-Page Optimization:

In On-Page Optimization you need to put the keyword phrase in the title tag, in the meta description and in meta keywords. You also need to have keywords phrase in the content of your webs-pages.

On-Page SEO is mainly focused around website content, site structure, keyword usage in titles, headings and images, along with internal and external link usage. 

On Page Checklist:

image optimization, footer navigation, side- wise navigation, content optimization, meta tag creation, HTML sitemap, XML sitemap, place Google analytic code, Google webmaster center code.

2. Off-Page Optimization: 

In Off-Page Optimization the specific action you take outside of your web-pages to increase your search engine position.

Off Page Checklist:

Knol Optimization and Submission, Forum Posting, White Paper Optimization & Submission, Event Promotion, Video Submissions, Press Release Submission, Link Wheel Creation, Press Release Link Wheel Creation, Search Engine Submissions, Classified/Add Submission, Directory Submissions, Article Submissions, Social Book Marking, One Way Link Exchange, Reciprocal link Exchange
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Search Engine Friendly Webdesign Tips For Your Website


1. Make Sure Your Site Navigation Is Search Engine Friendly

Search engines have a really tough time crawling a website that uses Flash. certainly many different solutions that are all fully Search Engine friendly – best is NO JavaScript – but plain HTML links either in tables on each page example http://www.example.com/ on the right side you see “Site Menu”

Site Menu

Site Menu

2. Place Scripts Outside of the HTML Document

When you are coding your website, make sure you externalize JavaScript and CSS.

JavaScript, CSS Scipt

JavaScript, CSS Scipt

3. Use Content That Search Engine Spiders Can Read

Web Content is the life force of a website, and it is what the search engines feed on. When developing a internet site, creates sure you take into consideration good design for content (headings, sentences, and links).

4. Don’t Neglect Image Alt Attributes

Make sure that all of your image alt attributes are descriptive. All images need alt attributes to be 100% W3C-compliant, but many comply to this requirement by adding just any text. No alt attribute is better than inaccurate alt attributes. It is probably also used in ranking image-based search engines like Google Images.

5. Use Unique Meta Data

Page titles, descriptions, and key phrases should all be different. Many times, web designers will create a template for a website and forget to change out the Meta data

6. Use Heading Tags Properly

Make good use of heading tags in your web page content; they provide search engines with information on the structure of the HTML document

Heading Tags

Heading Tags

7. Friendly URL’s and image filenames

One major thing I have noticed over the past few years is the number of websites that don’t contain friendly URL’s, so an example may be:

http://www.example.com/products/item1?=20193

A better example for a friendly URL would be:

http://www.example.com/formula-three/clothing/ferrari-tshirts

8. Follow W3C Standards

Search engines love well-formed, clean code (who doesn’t?). Clean code makes the site easier to index, and can be an indicative factor of how well a website is constructed.

Read more Info here… http://validator.w3.org/

9. Social: Adding Social Sharing Buttons to Your Site

Social Login:- Allow users to login and register using social providers such as Facebook, Twitter, LinkedIn, Google, Yahoo and more

Where to Put Sharing Buttons:-

Sharing Buttons

Social Sharing Buttons

 

 Final Note..

The above points are certainly a must, but one thing to remember especially with search engine optimisation is that continuous work is required to gain great results.

Google’s Relevancy Algorithms – Google Loves Brands

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