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Social Media Optimization Campaign For A Website

With the creation of SMM (Social Media Marketing), it has become important for every business to look into SMO (Social Media Optimization). Also, the seo professionals all worldwide have begun involving into web 2. 0 visitors creating methods. With all of the web social networking and 2.0 web pages on www, the greatest problem that comes to brain is – how one should progress to do a Social Media Optimization camapign for a business web site/client ?

Here is a shorter and easy SMO manual for you all: I think I shall start with the definition of Social Media Optimization, It will be beneficial for the beginners:

  1. Make Your Company’s Profile in Social Networking websites like Facebook, Tweets, Myspace, Friendfeed etc. Never do extremely marketing and advertising and try to do mix of (20-80 ratio) marketing and advertising and beneficial tutorial/news.
  2. Create a Blog with your business area like blog.domain.com or area.com/blog and start creating about the issues appropriate to your site.
  3. Post your Site’s RSS Feed to RSS Feed Direcotries – Check the Full List of RSS Feed Directories
  4. Write a Press Release (at least once a month) and publish it to Press Release sites like ideamarketers, widepr.com, bignews.biz, prweb.com, prlog.org, free press release etc.
  5. Submit the Press Release or Blog Post URLs at sites like digg, delicious, reddit, ready2beat, mixx etc.
  6. Add Social Media sites Gadget in your website.
  7. Add your Blog to Blog Search Engines/Directories like technorati, etc.
  8. Make some video tutorials and post on video sharing sites like facebook, youtube.com, metacafe.com, vids.myspace, esnips, dailymotion, bust, vimeo etc. Watermark your Site’s URL in each Video.


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