Home > On-site Optimization > Keyword Research is important

Keyword Research is important


here are some free Keyword Tools you should look at using to help you with your Keyword Research, but first you just need to use your common sense.

I suggest do the following:

Let us assume you run a Hotel in Washington, your main keywords would be:

Hotel in Washington

Now, you do not need to do much research to realize that your main Keywords are:

Hotel in Washington

But the first thing to do is to look at all the immediate variations of those Keywords:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington, etc.

What you should then do is brainstorm other keywords relating to Hotels:

Accommodation
Places to Stay
Motels, etc.

Then expand on these new Keywords as with the Hotel in Washington example, and you will end up with about 21 highly targeted keywords as follows:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington
Accommodation in Washington
Accommodation Washington
Washington Accommodation
Accommodation in the Washington Area
Accommodation in and around Washington
Places to Stay in Washington
Places to Stay Washington
Places to Stay in the Washington Area
Places to Stay in and around Washington
Motels in Washington
Motel Washington
Motels Washington
Washington Motels
Motels in the Washington Area
Motels in and around Washington

Why is this so important? Well, if your target Keywords exactly match the keywords people are using on Google you will stand a much better chance of appearing higher up the page.

Advertisements
Categories: On-site Optimization
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: