What is Meta Description Tag?
The Meta Description Tag is a part of HTML code . The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether she wants to visit your site or not.
Some Search Engines prefer to ignore your Meta Description Tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash, Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such a case, Google picks up your entire Meta Description Tag and displays it.
Meta Description Tag Optimization
This is the way Meta Description Tag appears in your site’s HTML code:
<Meta name=”description” content=”Meta Tag Optimization: Title Tag Optimization and Meta Description Tag Optimization. Tips about how to optimize your most important Tags.”>