Home > On-site Optimization > What is Meta Description Tag?

What is Meta Description Tag?

The Meta Description Tag is a part of HTML code . The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether she wants to visit your site or not.

Some Search Engines prefer to ignore your Meta Description Tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash, Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such a case, Google picks up your entire Meta Description Tag and displays it.

Meta Description Tag Optimization

This is the way Meta Description Tag appears in your site’s HTML code:


<Meta name=”description” content=”Meta Tag Optimization: Title Tag Optimization and Meta Description Tag Optimization. Tips about how to optimize your most important Tags.”>


Categories: On-site Optimization
  1. December 11, 2009 at 10:12 pm

    SEO is a very complicated process for people who have websites that they may have created themselves with little knowledge of Search Engines and this article is very helpful. There are many softwares out there to help see the results of your efforts and find where you need to work harder. One can be found at http://www.mofikiworldwide.com/mofikis_seo_analyzer.php it will check rankings, backlinks, indexed pages, and other information. Good luck.

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