Q&A With Google’s Matt Cutts On How Google Choose Title While Searching?
Excellent explanation by Google’s Head of Search Spam Matt Cutts on the question – How Does Google Choose Titles for Search Results?
To hear Matt’s full explanation, please see the video below
Here, Pierre Far, explains why Google may pick a different title tag
In a Google+ post he gives the short version:
▬ Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and..
▬ On average, the alternative titles increase the click through rate on the results, i.e. more traffic for you.
▬ The <title> tag is still a primary source for titles we show so all our advice about make them concise and useful and enticing still very much apply. Keep an eye on the HTML Suggestions page in the Diagnostics section in Webmaster Tools for title suggestions.
The shorter a title, the better is its chance to be displayed in the SERPs. Good to know for the SERP CTR fetishists among us.
Checked with reference to the documents mentioned below…
- YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
- Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
- Webmaster Central: http://www.google.com/webmasters/
Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.
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