Google Authorship Is Now Closed!

August 30, 2014 1 comment

Time to Say Bye-Bye, Authorship

John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +.

According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on advertisements.different opinions on this change.

Now that Google has removed authorship from search results what are the impacts on SEO? This article by Danny Sullivan on Search Engine Land explains the difference between authorship and author rank.

Here is a quick summary:

  • Authorship was the inclusion of author photos, names and Google+ details in Google search results
  • Author Rank is the potential boosting of ranking for stories by trustworthy authors
  • Google is likely to be looking at bylines (e.g. “Post by Benjamin Mangold”) moving forward to determine author rank
  • You might want to continue to use authorship markup (e.g. rel=”Author”) to tell Google about the authors of your blog posts 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Social Selling On Twitter [SlideShare]


Social Selling With Twitter

HubSpot’s Danielle Herzberg, Senior Sales Manager writing a great new blog post & this post originally appeared on the HubSpot Sales Section.

To hear Danielle’s full explanation, please see the SlideShare below:

Tweet Best Practices for brands Via Twitter Advertising 

Some Old Stuffs: –

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

[Pigeon] The New Algorithm of Google Local Search


Google Updates Local Search Algorithm (Pigeon)

Barry Schwartz is the News Editor Search Engine Land, Read News About Search Marketing & Search Engines. This post originally appeared on Search Engine Land.

Google launched last week a new algorithm to address more specific and relevant local searches. Little information has yet filtered through this new system which is still running in the United States …

The new algorithm has not been officially announced by Google and was born without a name, being named “Pigeon Update by the website Search Engine Land, a sort of unofficial spokesman for Google in relation to news and information about SEO and Marketing search in general.

The Pigeon Update aims to improve local searches, making them more relevant and accurate, and are much closer to the traditional organic search ranking factors, both being visible in Google Maps results as in the natural results.

Local Search

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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[July 9th, 2014] | Facebook Goes Down Globally, Affecting Both Website and Apps


July 9th, 2014 Facebook Goes Down

Social networking site Facebook was down for sometime, on Wednesday. The website and smartphone apps was not running. I post something on Facebook’s Timeline Error message was visible in red in English.

In many parts of the world had faced this problem, it is still not clear. On June 19 the whole 40 minutes before Facebook was stalled and then were unable to do so, users login. The May 9 Facebook users also had to face a similar problem. That being said this is the fourth time in 6 months, Facebook has suffered technical problems.

Damage: Caused by Facebook Fan Page

Interestingly, in India, 10 million people use Facebook. Besides business depends on it. Many small world – on their Facebook page are made by large companies through which they can promote their brand and products. Well these days on their Facebook page for all the brands Likes last month has suddenly fall, badly. Facebook said on this issue in his own system, which it is trying to remove as soon as possible.

Some Old Stuffs: – 

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Content Without Many Inbound Links – Matt Cutts!!


How Does Google Determine Quality Content if There Aren't a Lot of  Links to a Post?

In a new webmaster help video, Google’s Head of Search Spam, Matt Cutts treated this time a question with a surprising answer. How Does Google Determine Quality Content if There Aren’t a Lot of  Links to a Post?

According to the interpretation of Matt Cutts, Google seems to face many difficulties if your site does not have external links. Matt Cutts said that Google before you go to visit your website, the search engine has to work before considering how to link, we see the words on the page like.

Matt explains that you need to assess site content based on the words on the page and often this work further. In a certain scale, the more likely of interest to the page from that word.

Google uses many factors to determine the domain name of your valuable or not, it brings value to the link.

Without links, Google is simply looking at the quality of content on the site, this stuff might not be enough depending on the quality of competitive keyword phrases.

To hear Matt’s full explanation, please see the video below ..

Checked with reference to the documents mentioned below…

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Q&A With Google’s Matt Cutts On How Google Choose Title While Searching?


How Google Choose Title While Searching

Excellent explanation by Google’s Head of Search Spam Matt Cutts on the question –  How Does Google Choose Titles for Search Results?

To hear Matt’s full explanation, please see the video below

Here, Pierre Far, explains why Google may pick a different title tag

In a Google+ post he gives the short version:

▬ Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and..

▬ On average, the alternative titles increase the click through rate on the results, i.e. more traffic for you.

▬ The <title> tag is still a primary source for titles we show so all our advice about make them concise and useful and enticing still very much apply. Keep an eye on the HTML Suggestions page in the Diagnostics section in Webmaster Tools for title suggestions.

Bottom Line

The shorter a title, the better is its chance to be displayed in the SERPs. Good to know for the SERP CTR fetishists among us.

Checked with reference to the documents mentioned below…

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

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Matt Cutts! 410 vs. 404


Does Google treat 404 and 410 status codes differently

The latest from yesterday’s news Google’s head of search spam Matt Cutts put out a new webmaster help video comes from San Francisco, California on April 15, 2014.

And the questioned is mentioned below …

Does Google do anything different when encountering a 404 versus a 410?

See the (short) video …

404 (Not Found): The crawler looks for 24 hours again, before the page is marked as failed and thus thrown out of the primary index.

410 (Gone): The crawler marks the page as it was defective because the webmaster obviously knows what he’s doing. (Because 410 is only rarely and then intentionally used)

The crawler will look in both cases every now and then, if the page is accessible again. Therefore, it is only a very slight difference, for normal Webmaster insignificant and imperceptible.

Bottom Line

The difference is only important if you want to optimize a website badass who has a lot changing content. With 410 discarded content will be removed quickly from the index, ie exactly 24 hours earlier. They make room for new content more quickly. This really is hardly important, unless a site is running on the edge of their crawl and index budgets.

Related Article ▬

Checked with reference to the documents mentioned below…

Alok Raghuwanshi is an India-based SEO Professional, and author of an SEO and social media marketing blog. Take a look and let me know what you think by including your comment below. Thank you and have a great day.

Follow him on

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